A Detailed Report: Managing Communication, Knowledge, and Information

This report examines the critical aspects of managing communication, knowledge, and information within a business context, using Aldi's as a case study. It explores the range of decisions within a firm, emphasizing the need for effective communication and access to both internal and external sources of information. The report delves into the influence of stakeholders on decision-making processes and the importance of building strong business relationships. It outlines strategies for improving communication, including internal and external channels, and proposes creative personal development plans. Furthermore, it discusses approaches to the collection, formatting, storage, and dissemination of information and knowledge, and suggests policies to enhance system accessibility. The report emphasizes the importance of strategic decision-making, tactical planning, and operational efficiency to achieve organizational goals. This report highlights the need for organizations to understand market dynamics, consumer behavior, and technological advancements to remain competitive, particularly in the context of expanding into new markets. The report offers insights into the role of effective communication and information sharing in fostering a strong brand image and achieving sustainable growth.

Managing communication,
knowledge and
information

Table of Contents
INTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................1
1.1 Description on range of decision is to be taken in firm. ......................................................1
1.2 Define what kind of knowledge and information require in making effective decision
making.........................................................................................................................................2
1.3 explanation on external and internal sources of understanding and various information in
relation to this matter..................................................................................................................3
1.4 Advice for making improvement in various methods of firm. .............................................5
LO 2.................................................................................................................................................5
2.1 Define those actions of stakeholder which can influence decision making process of firm.5
2.2 Explanation in relation to develop business relationship with stakeholders.........................6
2.3 Identification of people in making decision process.............................................................6
2.4 Define strategies in relation to have future improvements...................................................7
LO 3.................................................................................................................................................7
3.1 Define existing process of communication...........................................................................7
3.3 Define different communication process..............................................................................7
3.3 Define improvements to implement greater integration system. .........................................8
3.4 Draw creative personal development plan. ..........................................................................8
..........................................................................................................................................................9
LO 4.................................................................................................................................................9
4.1 Define approaches as collection, formatting, storage and dissemination of information and
knowledge. .................................................................................................................................9
4.2 Improvements in relation to collection, formatting, storage and dissemination of
information and knowledge. ......................................................................................................9
4.3 Make implementation of policy to improve access to system of knowledge and
information................................................................................................................................10

CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
The term communication is very helpful term in relation to transfer information from one
person to another. It is very useful to expand business activities across the world. Managing
communication means the person who act as monitoring the performance of firm in manner to
completion of L0 within stipulated time period. It is very essential to have proper information of
each aspect at the time of decision making. The organisation should take effective steps in order
to develop and maintain internal and external source of communication so that each worker can
work affectively (Armstrong and Taylor, 2014). The term knowledge and information is very
important tool so that objective of firm can be achieved properly. The proper focus is to be given
to examine the information and knowledge which is needed to ensure effective decision making.
In order to sustain in market for longer period it is essential to have proper idea about what's
going actually. This report has given its major emphasize on making improvement of
communication.
With the help of sufficient information manager can work in manner to develop strong
and sound decision. This function is very important in order to make strategic growth of firm.
This report is focusing on activities of Aldi's which working as food retailing company having
medium size business organisation. For improving the process of ALDI'S it is essential to proper
knowledge and information each aspect (Haimes, 2015). This report is focusing on improving
manager communication so that each work can be don in effective manner.
LO 1
1.1 Description on range of decision is to be taken in firm.
Making of strategical decision is very important tool in form with the help of this sound
decision of business can be taken and firm can have large amount of profitability and
productivity. The main object of Aldi's is focusing on improving the quality of food so the large
number of customer can attract to their services. They are taking effective steps in order to enter
into non UK country so their business activities can be expand in large manner. In this manner
the various kind of information, resources and knowledge is essential to have so that market
activity can run successfully (Børøsund and et.al., 2014). In order to making this process
effective Aldi's needs to take range of judgement are as-
Strategic decision- in manner to take this kind of decision it is very important to take efficient
decision with the involvement of top authorities of firm. For this there should effective passing
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of information so that higher level of management can properly communicate about their views
in this way final decision can be made and each person has its own assistance to it. Moreover, the
person of higher level of authority also make their discussion in relation to matter of
technologies which is essentials in framing of L0 so that operation of business can run
effectively. This thing can be understand with this two basis kind of decision making are as-
Tactical decision- In this the medium level of decision taken by firm which are based on
term like training, marketing and distribution of various services. In this medium level of people
usually make their decision (Chedid and Teixeira, 2016). They work in manner to give their
assistance on that kind of strategy which help in gathering attraction of people to make the strong
image of brand. They give their special focus on providing training to their lower level of staff so
they work as making impressive communication with their customers.
Operation decision- in these employees perform their activities as per framing effective
budget, executing policies and implementation of plan so that organisation objective can be
achieved properly. They make their discussion in relation to product which are important in
order to offered UK population which can satisfy them.
1.2 Define what kind of knowledge and information require in making effective decision
making.
To take entry into new market or in any different country it is very difficult L0 for
business entity. To make this process efficient the individual of firm should have proper
knowledge and information and information about the potential needs of consumer, their likes
and dislike only with this approach this function can work in smooth manner. The Aldi's is
making various effective steps in order to open their food store in non UK country to make
business function smoothly. To make this approach effective they need to hire skilled employees
who can work in better approach. The firm need to have enough technical and financial resources
so that work can be done in innovative approach (Drew and Coulson‐Thomas, 2013). In this
manner it is very essential to have proper knowledge and information so that individual of firm
can take effective decision. The enterprise needs to plan the operation of business in such manner
which can help in manner to gathering customer attraction effectively.
In this manner the cited venture have idea about economic condition of European country so they
can set pricing and promotional strategies in well manner. They take effective approach in order
to examine external environment so that they get idea about what kind of new technology require
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for opening store in different country with innovative products. Hey should have information
about suppliers power, consumer choice and preferences and their income potential so that they
can perform their activities in active way. This kind of function is very essential in manner to
expand their business operation sufficiently so that store can be establish in proper way. In this
manner Aldi's is taking various methods to make sound decision and open food company for the
welfare of society.
In addition to this the sufficient information in relation to buying behaviour of buyers is
necessary to identify so that growth opportunities can be determined in European market. To
make this approach impressive the Aldi's is need to having proper information and knowledge
about to open new store which should be capable of providing quality good food products so that
need and expectation of consumer can be satisfied (Galliers and Leidner, 2014.).
In this manner it is necessary to provide effective training to their employees so that they
can make better decision or function of organisation can work smoothly. The information in
relation to need of finance is required to have so that need of fund by organisation can be
examined properly or entity can have enough resources at the time of emergency. The
technology information is also mandatory to produce innovative products which can help in
manner to maintain strong brand image in market. With the help of this manner the organisation
can face with their competitors in effective way.
1.3 explanation on external and internal sources of understanding and various information in
relation to this matter.
In order to give initiate to starting of new shop in non UK countries it is very essential to
have reliable and accurate information without this business function cannot work in smooth
manner. In this manner firm need to have proper knowledge about external and internal sources
which is very helpful in manner to have proper guidelines which can help in manner to make
strong and sound decision to make establishment process effective (Gilson and et.al., 2015).
This thing can be known as per following process are as-
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External sources
Th external factors of business can influence the decision of business in large manner, in this
manner firm need to look open the activities which can help in manner to frame effective
strategies. These are as-
1. Research on market activities- it is very essential tool in manner to make effective
approach in making of reliable and accurate decision inn relation to business activities.
With the help of proper research the venture can have idea about buying behaviour of
consumers, their choice and preferences, rivalries and various political legislation of
business enterprise (Al-Najjar and Clark, 2017).
2. Website of government- it is another important element of external sources with the help
of which organisation can collect relative information very easily. This is very useful in
way to gather information in relation laws, legislation, fiscal policy, monitory regulation
and trend arrangement very effectively.
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Illustration 1: External and internal stakeholders
(sources: Grigoriou and Rothaermel, 2017

3. Trade journals- This help in manner to collect those informations of firm which is able
to make proper identification of growth opportunities in market and plan activities in
such manner which is very helpful in order to accomplish business objective in
effectively manner. In this way the work of business organisation can be in smooth
manner.
Internal sources
Company internal detail- in manner to achievement of objective of organisation the firm
need to know its strength and weakness than take steps in order to make plan in relation to
develop future process of work (Jennings and Stadler, 2015). In this manner Aldi's will take steps
to provide good training to their employees.
Feedback from employees- The firm should take timely feedback from their employees
about taste and preferences of various products. In this manner business can have idea about
customer needs and expectation.
1.4 Advice for making improvement in various methods of firm.
To take effective research on activities of marketing is very time consuming methods.
With the help of this firm can obtain good information but this is very time consuming process.
The firm need to involve stakeholders in decision making process. In this manner one
recommendation is given is that Aldi”s should determine market fluctuation ion effective way
and timely change must be made so this kind of activities is very helpful in manner to
achievement of organisational goal (Farooq, Rupp and Farooq, 2017). The stakeholder is very
important person in this manner they are having lots of knowledge about conditions of market so
they can provide effective suggestion for opening of new business establishment in non UK
market by making impressive decision making process. In addition to this if firm is not planning
to invest lots of time in manner to effective research on market activities then they can prefer
various sources like books, internet articles, journals which is very helpful in order to have idea
about trends, their competitors and strategies of profit making.
LO 2
2.1 Define those actions of stakeholder which can influence decision making process of firm.
Stakeholders are the person which are termed as getting influenced by business activities
and their decision also have large impact on the activities or organisation.
Internal stakeholders:
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Employees- They should be treated as assets to organisation. To open new food store, the
workers are very essential part of business with the help of hem firm can achieve profitability
and productivity. In this firm should motivate them so that they perform their activities
effectively.
Suppliers- They are also very essential part of business. They work in manner to supply raw
materials so that growth of production cannot be hampered. In this manner Aldi's will able to
avail quality product to their customer (Ferraris and et.al.,2017).
Customer- They are very important person in relation sustain business for longer period in
market. The need and expectation of customer should be satisfied so that firm can earn
profitability and productivity in large manner. This kind of activities work in manner to develop
positive brand image in market. Otherwise, it is impossible for company to achieve its goal in
timely manner.
External sources
Government- They play their role as framing of policies and regulation. It is required to be
followed to keep going business oppression sufficiently. If European government is taking step
in manner to bring changes in price policies than Aldi's have to change pricing strategies of their
commodities.
Competitors- in market there are lots of challengers of the firm to cope with this Aldi's should
frame policies in manner to have growth and profit survival of business. Timely changes in
policies help in manner to meet standards of various competitors (Farooq, Rupp and Farooq,
2017).
2.2 Explanation in relation to develop business relationship with stakeholders.
It can be done with the help of following process are as-
Social networking sites- the social media is very important techniques in manner to have
proper connection with stakeholders. They update people and work in manner to develop
interpersonal relation with various individuals.
Formal meeting- with the help of setting of meeting with supplier consumer employees
they can bring lots of modification in product (Grigoriou and Rothaermel, 2017). With help of
this organisation can work in manner to develop positive environment.
2.3 Identification of people in making decision process
These term can be done with the help of following strategies are as-
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Pricing strategy- the price factor play is very essential role in order to influence the mind of
person in effective manner. To satisfy customer they should provide good quality of products
within reasonable price. In this manner Aldi's need to meet their stakeholder.
Location strategy- to open firm in non UK market it is very toughest process. For this individual
should have proper location to start up their business activity. In this manner the managerial
process of firm should complete their work in effective approach (Grigoriou and Rothaermel,
2017.).
2.4 Define strategies in relation to have future improvements.
In order to have better approach in new market. Aldi's needs to adopt various strategies
are as-
1. They should work in manner to provide product to their customer at reasonable price
which help as attracting various customers.
2. The Aldi's should provide effective training to their employees so that they perform in
better way and communicate well with consumer.
3. They also work as to take timely feedback from employees so that changes can be taken
and strong image of bran can be develop in market (Jennings and Stadler, 2015).
LO 3
3.1 Define existing process of communication.
It is described in following manner are as-
Sender- Sender is big cheese in the correspondence procedure who produce the thought and data
for pass on to recipient. He/she creates the thought by his state of mind, ability, experience and
learning. Keeping in mind the end goal to speak with beneficiary, sender can utilize different
techniques like word, talked, composed, motions and so on. Proprietor of the Five star bistro can
impart the data about the business development to all partner by utilization of word and
composed method.
Encoding- keeping in mind the end goal to pass on the data and message to different partner
supervisor of the refereed to new pursuit required to encode the entire message. It incorporates
image, phrases and so on. These term can help recipient to effortlessly comprehend the message.
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Transmission- keeping in mind the end goal to pass on or exchange the message and data to the
get, organization required to choose the medium of correspondence. It is possible that they can
utilize oral or composed correspondence channel.
Decoding- Once the message touch base to the beneficiary then he/she comprehends the
importance and goal of message in their own particular dialects.
Feedback- Once the data landed to collector then recipient can send the input again to the
sender. The criticism is vital piece of correspondence through which beneficiary guarantees that
he/she comprehends the message and goal of correspondence successfully.
3.2 Define different communication process.
The other communication process are as-
Wheel pattern- in this lower level of employees are bound to follow the rules and regulations on
managers. It is a kind of centralised system.
Multiple communication channel- they use mail in relation to communicate with other people.
It is very helpful in manner to build strong relation between employees, managers and staff
members (Ferraris and et.al.,2017).
Free flow- in this staff member have right to take interaction freely. In this any person share their
feelings with other person.
Create open dialogue- In this administration ought to dependably keep workers product about
the progressions, advance and feasible arrangements. Furthermore, they should welcome the
representatives in the business basic leadership process so as they can product about the business
countries, methodologies and strategies for new business extension.
3.3 Define improvements to implement greater integration system.
To work in this way hey should bring LAN and internet facility al workplace. This is
very helpful in manner to pass information from one person to another. It is very helpful in
manner to develop interpersonal relation between employees. With the help of this activity
individual can understand the need of employees and work in manner to develop health relation
and good working environment. The supportive management system is very helpful in manner to
have profitability by opening of firm in Non UK market. In
request to actualize the powerful correspondence change technique inside the business
endeavour, firm ought to comprehend the real current circumstance of business. In this way,
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enterprise ought to comprehend the inside and outside business condition of association. With
regards to Five star bistros, administration requires understanding the genuine business condition
like worker's conduct culture, structure, useful division and so forth. As indicated by the inside
business condition. Correspondence system can actualized in the association.
3.4 Draw creative personal development plan.
Communication is the process which is very essential in manner to achieve success of
organisation. These are as-
Improvement in listening skills To have development in communication skill
the manager need to bring changes in listening
skills of individuals (Schweisfurth, 2017).
Enhance non verbal signals Individual need to use those body language
which can able to match with their talks. With
the help of this coordination can be in better
approach (Steward, Narus and Roehm, 2017).
Illustration 2: Personal development
(source: Schweisfurth, 2017
LO 4
4.1 Define approaches as collection, formatting, storage and dissemination of information and
knowledge.
There are various approach in this manner are as-
Collection- Firm should use traditional method of collecting information. Such information
should be evaluate in proper manner.
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