Importance of Communication in Leadership and Management Report

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Added on  2020/12/18

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This report delves into the crucial role of communication in leadership and management within the workplace. It emphasizes the significance of both internal and external communication for companies of varying sizes, highlighting how effective communication fosters collaboration, productivity, and customer satisfaction. The report illustrates the negative consequences of poor communication, such as unmet expectations and decreased employee motivation, using examples like Marks and Spencer. Furthermore, it examines effective interdepartmental communication within Tesco, specifically between the R&D and production departments, and the HR department's role in workforce planning and conflict resolution. The report concludes by underscoring the importance of clear communication for achieving organizational goals and maintaining a positive work environment.
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Task 2 350 words
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Table of Contents
INTRODUCTION...........................................................................................................................1
Communication central to leadership and management.........................................................1
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4
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INTRODUCTION
Communication is a way through which the exchanging of an information takes place
like via writing, speaking and using some other mode. The report main aim is to provide a deep
understanding of communication in workplace. Present study helps to describe the importance
of internal and external communication for all sizes of company. It is also presents the negative
consequences for a companies when a poor communication takes place. This report will be
taking TESCO as an example in order to clearly describe the importance of the effective
interdepartmental communication.
Communication central to leadership and management
Importance of internal and external communication for companies of all size
Size of the companies Internal communication External communication
Small size It helps to ensures that all the
members of the firm are working
collaboratively to achieve the
common goal (To and et.al., 2015).
The importance of external
communication helps to persuade
the interaction with different
suppliers to ensure cost
effectiveness and customer
satisfaction.
Medium size Through effective internal
communication, the managers of the
medium firm directly communicate
with the employees in order to get
best variety of products and also
increases productivity. Internal
communication process directly
influences the building of mutual
relations between the management
and its employees.
In medium size company, through
email, telephone like the
marketing department of the
company can easily sell their
produces and helps to resolves
various issues public relation
events (Jacobs, Yu and Chavez,
2016).
Large Size Helps to create the better working Through external communication
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environment through effective
communication. The importance of
internal communication is with
leaders where the individuals
focuses on enhancing the
transparency by creating awareness
among employee about changing
business plans and activities
(Dechawatanapaisal, 2018).
of management of large scale
firms is based on interaction with
external stakeholders that is
collection of feedback and
identify the needs of their
customers.
Negative consequences of poor communication:
If the firm have poor communication then it leads to unmet the needs and expectation
(Consequences of poor communication in business, 2017). For example, in Marks and
Spencer, the management grouped employee in a team for specific target but did noty
provide proper and clear communication regarding their job roles due to which there is no
clarity in their team roles. As a result, the employee were unable to meet target on time
and further it led to waste of resources.
On the other side, if there is a poor communication between the manager and leader then
it also lead to bring the employees into wrong direction and as a result, it did not attain
the aim of a country.
Beside this, it also leads to decrease motivation such that when the employees find that
managers did not communicate with them, they feel low and as a result, the workers start
suffering and demotivated (Lewis, 2019). Overall, the productivity also fallen.
Effective inter-departmental communication in TESCO:
R&D department- production department: In TESCO, the research department
continuously identify the needs of their customers and then communicate with the production
departmentwhich helps the business in meeting customer expectation and making optimum
utilization of resources.
HR and other department: HR recruit the best candidate by consulting with different
departments of firm about vacant position and job role. (Taplin and Winterton, 2015). The
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communication of HR team with functional departments of company helps in workforce
planning and talent management in Tesco.
CONCLUSION
By summing up above report it has been concluded that communication plays an
effective role in every business and this helps to convey the exact message to an individual. As
report concluded that importance of communication is every size is different from other but its
main aim is to convey the exact information within employees to accomplish the defined goals.
Further, report concluded that a poor communication also leads to decrease the productivity as
well as demotivated the staff. Moreover, study also provides that an effective internal
communication with each department of TESCO helps to achieve the defined goals in defined
manner.
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REFERENCES
Books and Journals
Dechawatanapaisal, D., 2018. Employee retention: the effects of internal branding and brand
attitudes in sales organizations. Personnel Review.47(3). pp.675-693.
Jacobs, M. A., Yu, W. and Chavez, R., 2016. The effect of internal communication and
employee satisfaction on supply chain integration. International Journal of Production
Economics.171. pp.60-70.
Lewis, L., 2019. Organizational change: Creating change through strategic communication.
Wiley-Blackwell.
Taplin, I. M. and Winterton, J. eds., 2015. Production department in retail company. Routledge.
To, W. M. and et.al., 2015. Effect of management commitment to internal marketing on
employee work attitude. International Journal of Hospitality Management. 45. pp.14-21.
Online
Consequences of poor communication in business. 2017. [Online]. Available through:
<https://smallbusiness.chron.com/effects-poor-communication-business-345.html>.
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