Business Communication Project: London Underground Analysis Report

This report analyzes business communication within the context of the London Underground, focusing on its importance for information exchange and operational efficiency. It examines various communication forms such as email, meetings, and face-to-face interactions, evaluating their implications for both customers and staff. The report also delves into key communication principles like clarity, consistency, and integration, assessing how these principles can be applied to enhance communication practices within the London Underground. Furthermore, it identifies and evaluates common barriers to communication, including cultural, attitudinal, and language barriers, and proposes strategies to overcome these challenges, such as using simple language, reducing noise levels, and promoting understanding among passengers. The report provides a comprehensive overview of how effective communication is essential for the smooth functioning and positive image of the London Underground, ultimately aiming to improve the overall passenger experience and operational success.

Business
Communication
(Project 2)

ABSTRACT
Communication plays essential role in transmission of information between people. In
present era, businesses uses various communication forms such as face to face communication,
e-mail etc so exchange information or message that improves its operations and position. The
present report is for UK Transport manager for communicating in better manner. It si based on
London Underground and comprises different communication forms and principles of
communication which are used in London Underground. It also evaluated barriers of
communication along with strategies to solve them.

Table of Contents
INTRODUCTION...........................................................................................................................1
LITERATURE REVIEW................................................................................................................1
ANALYSIS AND DISCUSSION...................................................................................................3
Implications of using forms of communication for London Underground customers and staff. 3
How different communication form help in achieving operations in better manner...................3
How communication principles help Tube managers to improve communication practices
across tube...................................................................................................................................3
COMMUNICATION AND EVALUATION..................................................................................4
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Business communication is mentioned to exchanging information for the purpose of
promoting objectives, aims, strategies, activities, profit margins and many others within the
premise of organisation. It mainly emphasises towards attaining aims and enhancing dividends of
shareholders (Adamson, 2018). In this communication, sender sets the message as per
understanding abilities of receiver and prepares the information in simple addition to familiar
language. Appropriate selection of words, mediums and languages are necessary for effective
business communication. The report is prepared for London Underground and tourism which is
company in UK. The report analyses purpose together with principles for distinct organisational
communication forms. Further, it involves application of effective communication principles for
the purpose of enhancing practices. At last, it evaluates various practices of communication of
themselves addition to others.
LITERATURE REVIEW
According to Luo and Buo, 2016, Business Communication is very essential because it
helps the organizations in getting the desired work done without facing and kind of issues and
problems in the future time period. In London Tube, communication is important because it
facilitates the right interaction between the passengers. The different forms of communication
which are used in London Underground and System are as follows-
 Email- As per the statements of Budka, Deshpande and Thottan, 2016, Email is a most
common medium which is used nowadays for communication. In London Underground,
its good impacts are that the passengers can use it by using their smartphones to send
emails to each other. However, bad impacts are seen as distortion of misuse of
information.
 Meeting- According to Sople, 2016, Meeting is a medium which helps in interaction of
two or more persons at a time. In London Underground, it impacts in good manner as
passengers with this communication form interact and share ideas with each other. It
impacts in bad manner when travelers are not able to communicate properly .
 Face to Face communication- From viewpoints of Thussu, 2018, It is a direct medium
of interaction between people. In London Tube, its good impacts are that it can be used
1

for right interaction with each other. When travelers are not able to understand facial
recognition then it impacts in bad ways.
The principles of better communication are as follows:
 Clarity- There must be a required clarity in the message which is intended to be
delivered (Alzoubi, Gill and Al-Ani, 2016). Unclear messages do not help and thus this is
the reason why it is important. In London Underground, there should be clarity on the
front of communication as the passengers should understand that they have to be precise
and clear in order to have a conversation.
 Avoiding unvague words – As per the principle, there should be use of appropriate
words and unvague words must be avoided in the communication. If it is used then it
ensures that there is no problem in conversations. In London Underground, passengers
should understand their responsibility of using appropriate language so that they are able
to communicate effectively with others.
 Consistency - The principle states that there should be a consistency in the conversation.
If there is no consistency in the conversation then the required message will not be
delivered by the communicator to the intended person. Also there is clarity on the
message due to consistency. London Underground’s passengers should be consistent in
their conversation.
 Integration- The organizational communication should be able to integrate the
employees within the organization so that they move uniformly towards the achievement
of their required goals and objectives which will help in obtaining the required success
(Budka, Deshpande and Thottan, 2016). Through it, it can be expected all the efforts of
different employees move in the same direction which will help the firm a lot. In London
Underground, the passengers need to integrate so that proper communication can be
done.
 Attention – The communication principle says that proper attention must be given by the
travelers while communicating with others. In the context of an organization, this is
especially important because inappropriate messages do not serve any purpose. Full
attention about what other are saying must be given in the London Underground Train by
the passengers and irrelevant conversations must be avoided.
2

ANALYSIS AND DISCUSSION
Implications of using forms of communication for London Underground customers and staff
It has been analysed that the using various communication forms including e-mail, telephone,
face to face communication results in positive implications on London Underground customers
along with staff members. In case with London Underground customers, these communication
form help them in understanding the attitudes of other customers and also assist them to help
those that are disabled or faces some type of physical disabilities. For example, when a person
who is new to London and faces some complexities in finding which train will be going to
Warner Bros or other destination, then face to face communication with other customer can help
them in finding the train and reaching their places. This makes customers happy and satisfied
that there is someone in London Underground that are ready to help other at any time.
Communication form like email and telephone leads to positive implication of staff members
of London Underground as with these tools, employees are able to communicate properly with
UK Transport Manager related to some issues and shares some improvements. For example,
when staff of London Underground uses emails and telephonic communication, they shares all
information which is provided by top administrators and also shares new ideas to meet customer
demands for travelling. These communication forms are also effective for convincing other staff
members to give duty at other place and build stronger connections among staff and managers of
Transportation in UK. Moreover, it also help in achievement of better operations because if
passengers interact with each other then it leads to a good image of London Underground.
How different communication form help in achieving operations in better manner
There are various ways in which communication forms helps in attaining operations at
London Tube System. One of the ways is that face to face communication gives chances to
employees for sharing innovative ideas to managing situations and implementation of them
results in attaining operations effectively. It is easier for UK Transportation managers and
administration of London Underground to have proper communication through face to face
method in which discussion are done for implementing new actions by considering the situations
and this results in managing entire operations in better manner. The other way is passing
messages through E-mails that includes all relevant information about ongoing situations and the
things that are required to be changed in operations. When UK’s Transportation manager
3

recognises some requirements for making changes in operations then they sends information
through e mail that leads to better management of operations of London Underground.
How communication principles help Tube managers to improve communication practices across
tube
The ways in which communication principles assist the managers of UK transportation in
improving communication practices with London Underground are as follows:
 Utilizing right communication tool: When managers of London Underground
implements the principles of communication then that are able to improve practices with
UK’s Transportation manager by using right communication tools including such cloud
services, chat groups, email, and others are resources which might find organizational
valuable. Right resources must be utilized to convey the messaging that is needed. If
inappropriate methods are used then the notification won't be received at the target
destination.
 Actively listen: A part of effective interaction is hearing effectively. The better
remembered conversationalists are the special people too. By listening, appreciate the
staff members, managers of Tube system are able to improve practices across entire the
underground.
 Respond in a timely manner: It is important that the answer is received with time to
communicate clearly. If the answer isn't delivered on time then the discussion can cause
various solutions. It is therefore extremely important to even provide quick response so
that the contact obstacles are overcome and this can occur without even any
complications. At the time of talking in London underground require to reply all the
passengers at the right time.
COMMUNICATION AND EVALUATION
The barriers of communication faced by London Underground and solutions to overcome
them are as evaluated:
Barriers of communication
There are various barriers to communication that are faced by visitors in London
Underground. These barriers are as follows-
4

 Cultural barriers- These barriers are related to the culture. In London Underground,
various passengers of different cultures travel together and this thus creates a barrier in
proper conversation.
 Attitude barrier: In London Underground, different people visits and have different
attitudes to communicate or share words with others.
 Psychological barrier: In case with London Underground, it is seen that certain mental
influences are barriers in communication.
 Noise barriers- These barriers are related to level of noise in the train. In London
Underground, a lot of noise is there when the train runs and thus it creates a barrier for
communicating properly.
 Language barrier- Language is a major barrier in communicating properly. In the
context of London Underground, it is a barrier because people speaking different
languages travel together and therefore proper conversation does not happens.
 Physical barriers- Sometimes physical barriers are present for communication. Some
kind of physical obstruction such as a wall etc. can lead to problems in having a
conversation.
Solutions or Strategies for overcoming barriers
The barriers of communication can be removed by using appropriate strategies in London
Underground and Tourism. These are as follows-
 Use of simple language- By using simple language, communication can be facilitated in
a better way. Thus, in London Tube, if the passengers make use of simple language then
they can have a great conversation.
 Eliminating noise levels- By removing the noise levels or by reducing them proper
communication can be facilitated. In London Tube, this can be done by reducing the level
of noise in the trains.
 Communicating important information – Sharing important information can solve
barriers in communication between the passengers at the London underground and
tourism. This can be done by adopting the right approach to have a conversation.
 Maintaining gentle tone- By maintaining gentle tone good communication can be done
easily. Therefore, in the context of London Tube, the passengers need to make sure that
they use a gentle tone while having a conversation with another passenger.
5

 Adopting suitable communication tourism routes- Adopting of specific routes which
can facilitate communication help in improving communication. This is so because on
certain routes, the passengers of London Tube can converse easily with each other.
 Understanding others- By understanding others, great communication can be done. In
the context of London Tube, it is highly necessary that the passengers understand each
others well before starting a conversation.
CONCLUSION
As per the discussion in the report, it is concludes that communication plays crucial role in
all types of organisation for sharing valuable and necessary information. Business
communication is one of process that helps in sharing information or ideas among people that
have keen interest and various powers in company. Certain organisational communication
principles are clarity, consistency, integration, appropriate language, appropriateness and many
more which are considered by sender of message within the company.
6

REFERENCES
Books and Journals
Adamson, L. B., 2018. Communication development during infancy. Routledge.
Alzoubi, Y .I., Gill, A. Q. and Al-Ani, A., 2016. Empirical studies of geographically distributed
agile development communication challenges: A systematic review. Information &
Management. 53 (1). pp.22-37.
Budka, K. C., Deshpande, J. G. and Thottan, M., 2016. Communication networks for smart grids.
Springer London Limited.
Chung, S. and Lee, S., 2017. Crisis management and corporate apology: The effects of causal
attribution and apology type on publics’ cognitive and affective responses.
International Journal of Business Communication, p.2329488417735646.
Frandsen, F. and Johansen, W., 2016. Organizational crisis communication: A multivocal
approach. Sage.
Mileti, D. and Fitzpatrick, C., 2019. The great earthquake experiment: Risk communication and
public action. Routledge.
Mumby, D. K. and Kuhn, T. R., 2018. Organizational communication: A critical introduction.
Sage Publications.
Owens, I., Wilson, T. and Abell, A., 2019. Information and Business Performance: A Study of
Information Systems and Services in High-Performing Companies. Walter de Gruyter
GmbH & Co KG.
Sople, V. V., 2016. Business process outsourcing a supply chain of expertises. PHI Learning Pvt.
Ltd..
Schaltegger, S. and Burritt, R., 2018. Business cases and corporate engagement with
sustainability: Differentiating ethical motivations. Journal of Business Ethics. 147 (2).
pp.241-259.
Thussu, D. K., 2018. International communication: Continuity and change. Bloomsbury
Publishing.
Ward, J., 2016. Keeping the family business healthy: How to plan for continuing growth,
profitability, and family leadership. Springer.
7