BUSN20017: Communication Management Strategies for Organizations

This essay analyzes communication management within an international agricultural products supplier based in Australia. The essay explores the importance of effective communication strategies, particularly with the recent hiring of ten new employees from diverse backgrounds. It delves into the significance of organizational communication, its impact on employee motivation, and the need for a clear communication system to avoid misunderstandings and improve performance. The essay provides recommendations for increasing employee competency, including training and challenging situations, and strategies to reduce incompetent behavior, such as improving communication structures and incorporating employees in decision-making processes. It emphasizes the importance of diversity management and creating a supportive organizational culture to enhance team cohesiveness and overall performance. The essay incorporates various academic references to support its arguments and recommendations.

Running head: COMMUNICATION MANAGEMENT WITHIN
ORGANIZATION
COMMUNICATION MANAGEMENT WITHIN ORGANIZATION
Name of the Student:
Name of the University:
Author Note:

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System of Communication in Australian Organizations:
Australia is one of the major agricultural industry of the country, with its major import and
export business all across the world. The developed nation is enlisted as one of the growing
countries in the world, with a huge annual economic turnover. As per the current researches,
12% of the GDP, of the entire economy of the country, is contributed by the Agricultural
industry. This is industry is also observing a huge employee turnover. In this notion, the name
of Corporate Agriculture, must be mentioned, as it is the foremost and one of the major
agricultural bodies of the country, providing, the largest business to the country (Seo, 2013).
The organization not only takes part in the manufacturing process, abut it also includes
import and export system, and advocacy and consultation systems, regarding the agricultural
system and process to other organizations. They incorporate a sound organizational culture
and an effective organizational operations and processes.
However, the organization has recently included 10 new employees into its organizational
structure, and all of them belong from different parts of the world, including, developing, and
developed and underdeveloped countries. However, they have been hired and within six
weeks of time they are to join the head office of the organization, in Australia, as they will be
provided with an effective training first. Therefore, the management of the organization is
trying to incorporate an improved organizational culture and structure that, will enable the
organization to employ an effective organizational policies and operations system that will
help the organization to manage the newly hired. In this notion, it is important that thee
organization employs a competent communication management program, to approach and
address all the employees equally.
The organizational communication system refers to the information sending and receiving
policy practiced within an organization. The communication management refers to the

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employment of an efficacious communication process that is accessible and understandable
by all the members of the organization and which rightly includes and accounts all the
organizational goals and aims into its process. As suggested by, Lu et al., (2014), the
communication process, practiced within a structure, is completely contextual and directed by
the cultural practice of the social system, where the organization is located. Therefore, in case
of Corporate Agriculture, the communication system of the organization is directed and
influenced by the cultural system of the land. However, since the organization is supposed to
incorporate employees from different walks of life, therefore, it is to employ a
communication system that will be complementing the culture of the new employees as well.
To quote Schaffer, (2019) communication is the key to organizational success and it is the
building block of all the organizations. He opined that the communication method in any
organization is effectual on the employee motivation process, the practice of unclear and
ambiguous communication system within the organizational perspective will lead towards
increased need of clarification of the tasks. It will also be difficult for the people to have
understand the correct manner of performing task, which will be effectively impacting upon
the performance of the employees and thus affecting upon the organizational operations.
Badara, (2013), have stated that communication management within the organization is
eminent as it is the only process of sharing and apportioning information within the structure.
Without the employment of an effectual information system, an organization will observe,
mismanagement, communication gap, affected performance and affected understanding
within the organization. Castells, (2013), have stated that, a communication system alters and
helps in the managing the attitude of the employees of the organization. A well informed
organization helps in the role assessment of the employees and provides each employees, the
perception of the organizational value system, that induce into them a sense of the culture and
the practice that the particular organization involves such a system and understanding is

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missing in an organization which is less informed. As suggested by Sugai et al., (2013), the
communication management of the organization helps in the controlling process. The
information system of an organization, includes a value system, a goal orientation and thus
determined the code of behaviour and the code of ethics that are to be practiced within the
organizational structure, and thus, the organization controls the organizational operations and
systems. However, the most important and effective aspect of the communication
management, which is very important to focus on, for Corporate Agriculture, is that, it helps
in the diversity management within the organization structure. A diversified workforce is
often observed to act as a barrier to the management and the performance system of the
organization. They all come from a different background and possess different notions and
different stereotypical ideologies. These affect the team cohesiveness and further impacts
upon the team performance. Therefore, an effective communication management program
helps the management of the organization to induce an organizational value among all the
employees and also help in inducing a sense of respect for all the employees of the
organization. The diversity management plan essentiates team orientation and a team value,
and organizational culture to impact upon the team as well as upon the organizational
performance.
Recommendations for the New Employees:
Since the organization is including ten new employees, therefore, there is a need of
improving the communication structure within the system. The new employees are coming
from the south Asian countries, china, a New Zealand, and South America. Therefore, since
the new workforce, is completely diversified, the organization musts include an effective
communication pattern into its process and system while their time during the training.

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Primarily, the organization must include the understanding related to the competency and
incompetency behavioural pattern, before initiating a communication plan. The incompetency
behaviour is often observed across organizations and it take place essentially with a
diversified workforce and when the organization fails to provide an organizational vision and
goal orientation to its employees. On the other hand, a competent behaviour refers to the
increased competency and compliance among the employees towards the organizational
structure, and conducts and policies (Rowe, 2014). Therefore, the Corporate Agriculture must
ensure, that the communication system that it is to employ, will effectively enhance the
competency of the employees towards the organizational process and at the same time, the
communication patterns will ensure that it will reduce the incompetent behaviour among the
new employees.
Recommendations to Increase Competency Behaviour:
According to, Lewis (2019), a skilled and well- trained employee structure of an organization
will contribute in the increased competency level among the employees. The competent
behaviour of the employees refer to having a flexible and adaptive approach among the
employees. Therefore, to ensure and increase competency among the employees, the
organization must employ the following recommendations.
Training of the Employees:
The practice of training, as understood by Lewis (2019), is one of the most effective strategy
that the organization can include. The training management process not only helps the
employees to understand the organizational processes and the ways, the organization
manages and conducts its business, but at the same time, it will increase the skills and the
knowledge of the employees. Enhanced skills set and knowledge regarding the organizational
system, will motivate the employees. The organization must distribute the organizational

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handbook and must incorporate seminars and learning sessions with senior employees or
academicians related to the same filed. This will provide the employees a sound
understanding of the type of work the organization is involved into and will better their
vocational understanding, which is important especially for this sector.
Challenging Situations to Increase Competency:
The new employees, while continuing in the training session must be posed with challenging
situations. This will enable them to incorporate their learning and their innovation skill into
the challenging work situations. Challenging situation will also develop the cognition skill of
the employees, and through the same, the capability of the employees can also be understood.
Challenges will help them to shape their current status and situation (Christensen, &
Cornelissen,, 2013). For example, managing projects and handling a team for two days, will
increase competency and capability of the employees.
Recommendations to Reduce Incompetency Behaviour:
The incompetency behaviour is a result of the lack and drawbacks on the part of the
management system of an organization. Therefore, to ensure reduced incompetency among
the newly hired ones thee organization can include the followings.
First, the organization must employ better communication structure within the organizational
system. An improved communication structure refers, that the organization musts ensure that
all the needed information are equally shared and circulated among the members. The
information sharing system within the structure is very important. At the same time, the
organization must also ensure that all the member are included in the decision making
process (Christensen, & Cornelissen,, 2013). They must be incorporated into the team
meetings and the organizational meetings, and must be asked about their suggestions and
their perceptions regarding the probable change into the system.

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Secondly, the organization must also employ a communication system whereby, the
organizational goals an organizational values will be told and induced among the new
members (Miller, & Barbour,, 2014). It is important for the new members to understand the
goals and the orientations of the organization, so that they have the understanding of the
organizational culture.

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References:
Badara, M. A. S. (2013). Impact of the effective internal control system on the internal audit
effectiveness at local government level. Journal of Social and Development
Sciences, 4(1), 16-23.
Castells, M. (2013). Communication power. OUP Oxford.
Christensen, L. T., & Cornelissen, J. (2013). Bridging corporate and organizational
communication: Review, development and a look to the future.
In Organisationskommunikation und Public Relations (pp. 43-72). Springer VS,
Wiesbaden.
Lewis, L. (2019). Organizational change: Creating change through strategic communication.
John Wiley & Sons.
Lu, Y., Li, Y., Skibniewski, M., Wu, Z., Wang, R., & Le, Y. (2014). Information and
communication technology applications in architecture, engineering, and construction
organizations: A 15-year review. Journal of Management in Engineering, 31(1),
A4014010.
Miller, K., & Barbour, J. (2014). Organizational communication: Approaches and processes.
Nelson Education.
Rowe, F. (2014). What literature review is not: diversity, boundaries and recommendations.
Schaffer, B. (2019). The administrative factor: Papers in organization, politics and
development. Routledge.

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Seo, G. (2013). Challenges in implementing enterprise resource planning (ERP) system in
large organizations: similarities and differences between corporate and university
environment (Doctoral dissertation, Massachusetts Institute of Technology).
Sugai, D. Y., Deptula, P. L., Parsa, A. A., & Parsa, F. D. (2013). The importance of
communication in the management of postoperative pain. Hawai'i journal of medicine
& public health, 72(6), 180.