Stakeholder Communication: Barriers, Tech & Policy Impact Analysis

This report provides an overview of communication management within a business context, focusing on key information and knowledge requirements for stakeholders. It examines the communication system, potential barriers to effective communication (including verbal, written, technological, and interpersonal challenges), and the influence of values and cultural factors. The report further explores the impact of technology on communication, emphasizing how it helps overcome physical barriers and enables globalization. Finally, it discusses the impact of policies and procedures on the communication process, highlighting the importance of well-defined rules and principles for guiding company actions. The report references academic sources to support its analysis.

MANAGING
COMMUNICATION
Activity 1

Covered content
• Introduction
• Key information and knowledge requirement for stakeholder
• Communication system
• Potential barrier
• Values and cultural factors in communication
• Influence of technology in communication
• Impact of policies and procedures in communication process
• References

Introduction
Communication describes interaction with individuals for a specific purpose.
When interaction is done by people for business reason within company or
sometimes may be with other firm, then it may be known as business
communication. If association wants growth as well as development then it is
essential for them to maintain it internally as well as externally.

Information and knowledge requirement for
stakeholders.
Bondholders are those individuals who have share in enterprise. In other
words, these people take part in company's decision making procedure and
can influence organisation directly as well as indirectly. An association which
name is Glaxosmithkline, situated in UK and a multinational firm.
• Internal shareholder
• External shareholder

Communication system
It must be effective, thus people can easily share essential data and information.
• Meetings and briefings
• Emails and letters
• Interviews and appraisals
• Manual and notices
• Presentation
• Training

Potential barriers
There are some barriers which is related to communication are described as
below:
• Barriers in verbal communication
• Clarity of written message
• Technological barriers
• Interpersonal relationship
• Non verbal communication

Values and cultural factors in communication
Values are basically related with belief of people and they always take
decision on basis of this only. Apart from this, culture is like a set values and
hence, it is related with common behaviour of people in group. Along with
this, culture may consists language, customs, attire and so forth.

Influence of technology in communication
It is very important medium in communication and now days people are using
new techniques in their enterprise, thus they can easily overcome from
communication's physical barrier. Fundamentally, organisation is using fastest
method of this, so that they can easily take globalization advantage. Along
with this, it assists them to compete their competitors in marketplace.

Impact of policies and procedures in
communication process
Policy may consists set purpose, rules as well as principles which assist to
provide guidance to company. It is like a general principles through which
firm is guided. Apart from this, process are always fixed and in sequential
manner and it must be follow by workers step by step, so that they can
accomplish their work correctively.

References
Reda, V., 2013. Managing communication in the Prime Minister’s Office,
1988–2012. Contemporary Italian Politics. 5(3). pp.277-291.Seidel, S.,
2011.
Toward a theory of managing creativity-intensive processes: a creative
industries study. Information systems and e-business management. 9(4).
pp.407-446.

Thank you