Business Communication: Mission, Goals & Objectives of Mark & Spencer

This report provides an overview of business communication, defining it as the sharing of information within an organization for the company's benefit. It then focuses on Mark and Spencer, a multinational retail organization based in the United Kingdom, outlining its mission to provide quality products and services, achieve customer satisfaction, offer value for money, promote fair trading, and protect animal rights. The report also details Mark and Spencer's goals, including accelerating sales, increasing customer numbers, enhancing brand image, expanding profitability, becoming a sustainable retailer, expanding internationally, and continuing product development and innovation. Finally, it outlines the company's objectives, such as eliminating waste, protecting the environment, and generating job opportunities. The report concludes with a list of references.

BUSINESS
COMMUNICATION

INTRODUCTION
Business communication is an process which means sharing
of an information which is done between the all people of
the organisation, that is done for the benefit of an company.
This would help the people in knowing that how the
company is performing their communication process.

P2 Complex business information using
different methods.
 Mark and Spencer is a multinational retail organisation
which being situated in United Kingdom. Organisation
provides various kinds of grocery products to its target
customers. The certain information such as mission
and objectives of Marks and Spencer is as follows:-

Mission of Marks and Spencer:-
• To provide quality products and service to its customers.
• Achieving complete customers satisfaction level by its products and services.
• Render value products for money expensed by customers.
• Supply its product at affordable cost.
• Promotion of fair trading.
• Protection of Animal rights.

Goals of Marks and Spencer:-
• Accelerating the sales of product and service in target market.
• Increasing number of customers and retaining its existing customers.
• Enhancing brand image of organisation in international business world.
• Exploding the profitability of enterprises by delivering quality products at reasonable
price.
• To be a number one sustainable retailer in business world.
• Expanding business in international market by starting new ventures in other countries.
• Continuing product development and new innovation within organisation.
• Continuing strategy of product differentiation to capture business market significantly.

Objectives of Marks and Spencer:-
• Eliminating the waste generated by organisation.
• Protecting the natural environment where
business functions.
• Generating job opportunities for individuals of
country.

REFERENCES
Bovee, C.L., 2010. Business Communication Today, 10/e. Pearson Education India.
Guffey, M.E. and Loewy, D., 2010. Business communication: Process and product. Cengage
Learning.
Guffey, M.E. and Loewy, D., 2012. Essentials of business communication. Cengage Learning.
Grunig, J.E., 2013. Excellence in public relations and communication management. Routledge.
Du, S., Bhattacharya, C.B. and Sen, S., 2010. Maximizing business returns to corporate social
responsibility (CSR): The role of CSR communication. International Journal of Management
Reviews.12(1). pp.8-19.

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