Marketing Essentials Report: Communication and Marketing Strategies

This report focuses on marketing essentials within the context of a telecommunication services company, EE limited. It addresses the need for improved communication and coordination across different departments and highlights the importance of a customer-centric approach. The report examines the role of marketing in achieving customer satisfaction, managing production and distribution, and adapting to technological advancements. It also covers marketing strategies, including market analysis, customer relationship management, and the creation of new services. The report emphasizes the significance of the marketing manager in developing strategic plans, fostering employee management, and building strong public relations. Finally, the report explains the marketing process and its stages to achieve a marketing target and improve communication skills.

Marketing Essentials

Marketing concept
Marketing is a process through which organization creates
customer’s interest in its offered products and services so that they
would be ready to buy the same and get satisfied. According to
given scenario, company is facing lack of coordination and
communication in different departments and improvement in
marketing oriented approach.
Establishes good relationship among all departments
Effectiveness in telecommunication services
Good performance of employees as well EE limited
Create high quality brand and its development

Cont...
Example for improving communication between departments:
 EE limited can communicate with different departments in
meeting. Along with this, for sending same information in each
department, it can use email for sending information.
 Apart from this, there should be open transparent two way
communication channel within company.
 Manager of EE limited can bridge the communication gap
between different departments.

Importance of marketing in EE limited
Marketing approach plays vital role in development and creation
of high quality position in market for telecommunication services.
Achieving maximum level of customer satisfaction
Management of production and distribution activities
Improves strength to survive in competitive market.

Cont...
Changes in current and future changes
 Way of market in is changes now because people are now more
connected with advance technology as compare to past time.
 EE limited is using television and newspaper for adverting its
product. But now it can easily connected to different type of
people all over the world by using social networking sites.

Marketing impact on interrelation of
different departments
Marketing manager plays essential role to develop efficiency
in transaction activity of mobile and internet services on the basis
of customer satisfaction.
Proper idea of marketing analysis
Customer relationship management
Offer and development of new telecommunication services
Taking advantages of opportunities for more qualitative products

Marketing process
Stages to achieve market target as improvement in communication
skill and marketing activity's implementation for EE limited terms
as marketing process.
Marketing research
Creating strategic plans
Implementing action plans
Critical evaluation of activities

Roles and responsibilities of marketing
manager
Marketing manager of telecommunication services makes
planning strategy to create bridge of communication among several
activities' departments of EE limited.
Prepare strategic planning to adopt changes in technologies
Employee management:
Generating innovative ideas to improve skill
Public relations and brand development

Significance of effective interrelationships among
functional department
EE limited achieves target effectively in convenient way through
smooth management of telecommunication activities.
Reduction in conflicts
Proper management of production and distribution services
Long term profitability and sustainability in market:

REFERENCE
 Pike, S., 2015. Destination Marketing: Essentials. Routledge.
 Illing, L. and Anders, F., 2016. Human Resources Marketing and
Recruiting: Essentials of Executive Search. Handbook of Human
Resources Management. 8(4). pp.139-171.
 Homburg, C. and et.al., 2016. The Contingent Roles of R&D-Sales
versus R&D-Marketing Cooperation in New Product Development of
Business-to-Business Firms. International Journal of Research in
Marketing.