Digital Marketing: Communication Strategy Analysis and Report

This report provides an overview of digital marketing strategies and their application in communication. It explores various digital marketing techniques, including social media campaigns, email marketing, and digital advertising. The report highlights the importance of digital communication in building brand awareness, engaging customers, and enhancing business reputation. Case studies of companies like Bud Light and Twix are presented to illustrate the practical implementation of these strategies. The report emphasizes the use of platforms such as Facebook, YouTube, Twitter, and Instagram to reach target audiences and generate customer engagement. Furthermore, it discusses the role of digital advertising and the significance of adapting communication strategies to the digital landscape to achieve business objectives and foster customer relationships. The conclusion summarizes the importance of effective digital communication for business success and growth.

Use of digital marketing in a specific
communications strategy

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
CONCLUSION ...............................................................................................................................5
REFRENCES ..................................................................................................................................6
Books and journal.......................................................................................................................6

INTRODUCTION
Digital marketing is the elements or division of merchandising that is cyberspace and
online settled techniques and application of digital like screen computers, mobile phones and so
many different equipments and media and level or surface to enhance and develop the goods and
services. This strategies consider introducing social media campaigns, shell out email banner ,
flex, advertisement articles and many more things .Many company applied can applied analogue
communication to spread out its range, and provide some communication, and make some
precious kinship with their customer. This report is going to discuss about respective
organisation and what are the communication strategies that is followed by them in digital
marketing(Arni, and Laddha, 2017).
MAIN BODY
Digital communication is the much important to stigmatization in current scenery of
cyberspace. Before the phase of digital environment, the administrator of communication had to
voyage print media, television and many more ways and billboard advertising techniques. Old
medium are still much precious and needed, In today's time the professionals have to be very
fine knowledgeable in the digital marketing platforms, like in social media email , blogs ,
through applications , paid promotions and many more. The Bud light and Twix marketing
campaign applied some communication strategies to grab wide customer base through digital
marketing to create awareness of their product(Dwivedi, Rana, and Kizgin, 2020).
There are so many reasons to introduce digital communication strategies like to enhance and
make a more popular and reputation of their company , brand image, to create much
consciousness of their products , services and offers to their customer, these strategy also helped
the company or campaign to create unique and much specific experience by the pointed social
campaigns of the company like one on one communication application or livestream videos. The
company also used this to provide and cater entertainment and they can give more ways and
services to the customer so that they can enjoy.
There are some communication strategies that followed by the company to attract and create
wide customer base through digital marketing.
Reach Audience by Electronic Mail: The companies used this platform to communicate with
and reach the customers directly by the email , where the audience acquire messages from their

household, siblings and many people. According to survey or investigation, customer s pass 2.5
hours to check and troll their personal email (Jain, and Yadav, 2017). So This is very effective
platform for the company to direct interact with them and inform them about their new services,
products , and offers.
Introducing Engaging Social Media Campaigns: Social media is the largest and biggest
platform or area to communicate and connect with the audience because Now a days almost
population are addicted towards the social media platform so the Twix and Bud light used this
platform to become more popular and create more awareness in the market. So the company used
some popular social media platforms to build a brand image in many assorted ways.
Facebook: Facebook is much effective and powerful platform to create and enhance
involvement in the audience or community, The company used an office organisation page or
some groups so directly people can see their activities.
YouTube: This platform is used to build and connect with wide range audience. The company
Bud Light create a campaign “ Dilly Dilly” Where they uploaded some videos to attract and
grab more customers.
Twitter: The company used this platform to share their live events and trending hashtags and
connect with them by the public interactions or direct communications and messages.
Instagram : This platform is become much popular now a days. Every people almost every one is
used this platform and become addicted towards this. Instagram is that platform which gives and
provides a hub for, food , fashion, glamour, and celebrity content.
Generate Digital advertising Strategies
The company creating some contents of digital like on their application, internet site and
societal feeds, The campaigns can also spend in the advertising communication campaigns. The
company applied some banner ads , some domestic advertising , social media advertising,
influencer advertising. So the company spend and invest in producers to make impressive and
attractive content that smoothly incorporates its trade and their goods(Naumovska, 2017). Some
promoting activities is applying and admiring much user-friendly as compare to the banner ads
because it fix and set into the environment contented and does not interrupt the occurrence of
user.
To win in digital communication, company and the merchandisers, and society
administrator , required some equipments and and methods to interact with consumers around the

some touch-points. BY the use of correct resources, the administrator of communications have
enhance and create much and more effective campaigns of communication strategy that help
them to achieve and reach the objectives and aim and to reach with the pointed customers and
and transfer and give individualized experiences. These strategies is help the company to
enhance their brand image and also supporting them grab more customer(Kuazaqui, and Lisboa,
2019). The company create these campaigns to create more popularity and awareness of the
products in the society so that can increase their popularity in the market and attract much and
more amount of the customers.
CONCLUSION
From the above mentioned report it has been summarised that for every organisation or
business , acquiring digital marketing is become essential to create their popularity and
awareness in the society. This report also shown about the strategies of communication in digital
marketing and the company used some campaigns and so many strategies like social media
platform , email to communicate with customer and create and build better connection nd
relationship with the customers. This report also describe about the reasons that what are the
reason that company used this communication strategies of digital marketing. So in the end it has
been analysed that effective communication is very important for the company to attract much
audience and to become more successful and develop their business.

REFRENCES
Books and journal
Arni, P. and Laddha, S., 2017. Adoption of Digital Marketing in Health Industry. SIES Journal
of Management, 13(1).
Dwivedi, Y.K., Rana, N.P., Slade, E.L., Singh, N. and Kizgin, H., 2020. Editorial introduction:
Advances in theory and practice of digital marketing.
Jain, E. and Yadav, A., 2017. Marketing and technology: role of technology in modern
marketing. IOSR Journal of Business and Management, 19(5), pp.49-53.
Kuazaqui, E. and Lisboa, T.C., 2019. Marketing: The Evolution of Digital Marketing. Archives
of Business Research, 7(9), pp.89-96.
Naumovska, L., 2017. Marketing communication strategies for generation Y–
millennials. Business Management and Strategy, 8(1), pp.123-133.