Communication Models: A Comparative Analysis of Three Key Theories

This report provides an overview of key communication models, including the Shannon-Weaver model, the Schramm model, and the Barnlund transactional model. It explains the core components of each model, such as the sender, receiver, channel, and message, as well as the concept of noise. The report highlights the strengths of each model and offers a comparative analysis of their approaches to understanding the communication process. It also discusses how each model explains the relationship between the sender and receiver, the role of feedback, and the influence of context. Furthermore, the report emphasizes how the Barnlund model views communication as a simultaneous process of sending and receiving messages, and how the constitutive model focuses on the interpretation of messages.

THEORIES OR MODELS OF COMMUNICATION
Communication is a broad concept as interacting or sharing information can be different
from person to person. This is due to behaviour and personality differences, in order to
understand human communication various models are developed(Cornelissen, 2017)

Shannon and weave
This model was the first major model for communication developed by Claude Elwood
Shannon and Warren Weaver in 1949. The model was designed for identifying the functions
for telephone and radio technologies. Initially the model had three major parts Sender,
Channel and Receiver, the sender is a person who spoke through a telephone, channel is the
telephone and receiver was who heard the sender on telephone(Ruesch, 2017).
Shannon and Weaver also identified that there is some static which often interferes with one
listening to a telephone conservation. They deemed this static as Noise, this noise can also
mean absence of signal. As per the common concept communication refers to sending and
receiving information, the major strengths of this model are generality, quantifiability and
simplicity.

Schramm
Communication is commonly described with respect to various dimensions – Message,
Channel and Receiver. Wilbur Schramm the founder of this model identified that it is
also important to understand the impact of a particular message has on the target or
objective of the message.(Stuber, 2017)
Among the parties involved in a communication there are various acts that confer
experiences and knowledge, give commands and advice as well as ask questions.
These acts or actions can take many forms, in one of the many communication manner.

Barnland
Barnlund proposed a transactional model of communication, the basic assumption of the
transactional model of communication is that people are simultaneously engaging in the
receiving and sending of message. In a little more complex form a receiver and sender are
connected to each other mutually.
According to this another attitude of communication the constitutive model focuses on the way in
which an individual communicates as the determining factor in which the message will get
interpreted. According to this model communication is a passage in which specific information
travels from one person to another and the information gets separated form the communication
itself.

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REFERENCES
Stuber, G.L., 2017. Principles of mobile communication (Vol. 3). Springer.
Ruesch, J., Bateson, G., Pinsker, E.C. and Combs, G., 2017. Communication: The social
matrix of psychiatry. Routledge.
Cornelissen, J. and Cornelissen, J.P., 2017. Corporate communication: A guide to theory
and practice. Sage.