Communication Skills for Business: Models, Methods, and Analysis

This report examines the importance of communication skills in a business context, emphasizing their role in achieving organizational goals and objectives. It explores various communication theories and models, as well as different methods like written, oral, and non-verbal communication. The report includes a detailed analysis of oral communication, with examples of customer-salesperson interactions. It also provides examples of written communication, such as formal letters, CVs, and emails. The conclusion highlights the significance of effective communication and its impact on business success. The report references several academic sources to support its findings.

Communication Skills for
Business

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 ...........................................................................................................................................1
Models of communication......................................................................................................1
Communication methods and technology in businesses........................................................3
Principles of effective communication...................................................................................4
TASK 2 ...........................................................................................................................................5
Oral communication...............................................................................................................5
TASK 3 ...........................................................................................................................................6
Communication in writing......................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Communication is important in everyone life and in organisation also for transferring
information, data and message. It play vital role in transferring views, opinions and thoughts
from one place to another. For proper communication there is requirement of sender and receiver
both because without this communication process is not complete. As well there is need of
appropriate pathway of communication in business that can be E-mail, messages, notice boards
and so on (Storbacka, 2011). Several ways are included in this such as written, vocally, visual
and non-verbal these all help individual in communicating with others. A person who is working
in association must have written, verbal and non-verbal communication skills so they can share
their information ad data to everyone.
TASK 1
Covered in PPT
TASK 2
Oral communication
Oral Communication – This is the method of communication in which recipient receive
data and information through words of mouth from sender. It is is the most common method of
communication used in day to day life of every individual person as well in organisation the
same play important role during meeting, conferences, seminar and group discussion.
communication is the wide term which is important in business as well in life of every individual
person (Grunig, 2013). In company it will assist in achieving goals and objectives as well in life
of people this assist in sharing their views, thought and opinion with other. There are variety of
techniques which help in communicating like written, non-verbal, oral and many more. Below
mention is the role between customers and sales person:
Interview performing role of customers I am not satisfied with your services because
your are not delivering products on time as per
your given date of delivery.
Me as a sales person Sir/ Ma'am sorry for they delay and your
inconvenience. Please let me allow to correct
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myself.
Customer I will not going to prefer your products and not
even suggest to anyone other also. Reason of
this is your poor delivery process.
Sales person Please allow me to check the reason of delay in
delivery and give chance to correct myself.
Customers No I am not giving you any chance.
Sales person Sorry for this but it was done because of some
mistake and misinformation. so please relieve
us and take your accept your products without
giving any delivery charges.
Customer Fine, it will receive that product and take care
of no such mistakes in future.
Sales person If their any query in future you can contact to
our service centre. Thank you
TASK 3
Communication in writing
There are several ways through which written communication can be done are as follows:
Formal Letter
ABCD company,
26 New Gloucester Street,
London
WC1N 3 AX
United Kingdom
After going through your advertisement in the LinkedIn, I would like to inform you that I want
to get this job because it is matching my qualification, criteria and interests. I have completed
my MBA in Marketing specialisation. I have 4 year working experience in the marketing field.
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Yours Sincerely,
…..........
CV
Curriculum Vitae
Name: …......
Address :23rd Street, Birmingham lane, Birmingham
Phone No. - 123456789
Profile summary:
An MBA with 4 years of experienced who is equal wishful to become a part of the organisation.
Good communication and problem solving skills which will assist in performing the work in a
well manner.
Personal Skills:
 Leadership skills
 Problem solving
 Good communication skills
 decision-making skills Team management
Educational qualification: -
 Bachelor in Commerce. (B.com) Masters in Business administration (MBA) specialisation in marketing.
Declaration:
I hereby declare that all the information provided is true and is best of my knowledge.
Date:
Place:
Email
Date:- 14/ 06/ 18
To:-
CC:-
BCC:-
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Subject:- Call for an Interview on the position of Sales Executive
Dear Mr. / Ms.
This is to inform you that you have been selected for the vacant post of sales executive
which is matching to your qualification. We happy to know that your skills, knowledge
and abilities are matching with the vacant position and you are capable to perform
marketing task in well manner.
Sincerely,
…..........
Mobile no: 2469953423
CONCLUSION
Below description explain importance of communication and how it assist in achieving
goals and objectives of business. Along with this it through light on various communication
theories and models well methods also which makes communication more effective. Apart from
this, it also involve oral and written communication by undertaking role play, CV, letters, E-
mails and so on.
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REFERENCES
Books and Journals
Storbacka, K., 2011. A solution business model: Capabilities and management practices for
integrated solutions. Industrial Marketing Management. 40(5). pp. 699-711.
Grunig, J.E. ed., 2013. Excellence in public relations and communication management.
Routledge
Kurtz, S., Draper, J. and Silverman, J., 2016. Teaching and learning communication skills in
medicine. CRC press.
Brink, K.E. and Costigan, R.D., 2015. Oral communication skills: Are the priorities of the
workplace and AACSB-accredited business programs aligned?. Academy of Management
Learning & Education. 14(2). pp. 205-221.
Martin, J.N. and Nakayama, T.K., 2013. Intercultural communication in contexts. New York:
NY: McGraw-Hill.
Cotton, D. and Falvey, D., 2012. Market Leader Upper Intermediate: Business English Course
Book. Pearson education.
Datar, S.M., Garvin, D.A. and Cullen, P.G., 2011. Rethinking the MBA: business education at a
crossroads. Journal of Management Development. 30(5). pp. 451-462.
Porter, L. and Tanner, S. eds., 2012. Assessing business excellence. Routledge.
Mehta, N.K., 2016. Excellence in human and business communication: reflections from the
Srimad Bhagavad Gita. International Journal of Business Excellence. 9(1). pp. 113-133.
Fassin, Y. and Buelens, M., 2011. The hypocrisy-sincerity continuum in corporate
communication and decision making: A model of corporate social responsibility and
business ethics practices. Management Decision. 49(4). pp. 586-600.
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