Exploring Effective Communication for Sustainable Organizations

This presentation delves into the critical role of effective communication within organizations, emphasizing its impact on sustainability and overall success. It examines personal and interpersonal communication aspects, highlighting how these skills foster teamwork and enhance relationships between employees and clients. The presentation also addresses crisis communication, outlining strategies for managing organizational risks and maintaining a positive image through proactive issue management and stakeholder engagement. Furthermore, it connects communication strategies to corporate social responsibility theories, demonstrating how ethical and transparent communication contributes to long-term organizational stability and growth. The presentation references various models and theories, such as the image restoration theory and situational crisis communication theory, to provide a comprehensive understanding of effective communication practices.

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Effective communication consists of several essential
factors which is important for the organization to
overcome any situation of crisis. In any situation, to
achieve the sustainability of the organization,
effective communication is an important step. This
poster deals with several aspects of communication
within organization such as the personal and
interpersonal aspects of communication, crisis
communication and its importance, communication
aspects importance for sustainability and theories of
corporate social responsibilities (Ghani and Osman.,
2016).
personal and interpersonal aspects of communication
Interpersonal communication is the process in which
people in a closed vicinity or at a place communicate
directly with each other and in the process there are
several facilitators that helps to drive the
communication in a positive way (Coombs, 2015).
Therefore, it is important for the professional working
to use several personal strategies so that building
personal network. These are:
• being social an professional
• Building networks
• determining the mutual diversity
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2. Crisis communication
3. Importance of communication
strategies for sustainability
EFFECTIVE COMMUNICATION
And its importance in organizations
A poster presentation
References
1. Attemene, P. and Eguavoen, I., 2017. Coastal ecotourism in The
Gambia: Effects of sustainability communication on
environments and rural livelihoods (No. 154). ZEF Working
Paper Series.
2. Coombs, W.T., 2015. The value of communication during a
crisis: Insights from strategic communication research. Business
Horizons, 58(2), pp.141-148.
3. Ghani, M.M. and Osman, M.N., 2016. Grapevine Phenomenon
Among Employees in Public Higher Education Institutions. In
AND TOURISM RESEARCH CONFERENCE 20-22 APRIL 2016
(p. 86).
4. Hirst, G., Van Knippenberg, D., Zhou, J., Quintane, E. and Zhu,
C., 2015. Heard it through the grapevine: Indirect networks and
employee creativity. Journal of Applied Psychology, 100(2),
p.567.
5. McWilliams, A., 2015. Corporate social responsibility. Wiley
encyclopedia of management, pp.1-4.
6. Suliman, A.M., Al-Khatib, H.T. and Thomas, S.E., 2016.
Corporate social responsibility. Corporate Social Performance:
Reflecting on the Past and Investing in the Future, p.15.
There are several factors using which such
theoretically complied communication process could
be implied in the situation. Within this, the pro-active
issue management should be discussed as these
helped the organization to counter and prepare for
such crisis situation (Attemene and Eguavoen, 2017).
• Prepare the organization for the crisis and identify
the crises and communicate the news of crisis to
all the stakeholders so that they can understand
the crisis management strategies.
• Arranging seminars and sessions with all the
stakeholders to make them aware of the situation.
Besides these, the media should be informed
about the situation and a spokesperson should
also be employed so that all the information could
properly distributed among the stakeholders and
media (Hirst et al., 2015).
Sustainability is the primary aim of any organization
as in the presence of sustainability, there is a scope
of holistic development. Besides, these are one of
those few aspects using which long term stability and
growth could be achieved (McWilliams, 2015).
Therefore, to achieve stability in organizational
structure it is important to focus on sustainability of
the organization (Coombs, 2015). Further, it work as
a guide for organizations and provide them a chance
so that they can work ethically, efficiently and fairly to
make the organization sustainable and effective.
Corporate social responsibilities
There are studies that have been done to determine
the effectiveness of CSR and it was found that using
CSR, the organization was able to determine several
strategies so that environmental responsibility,
philanthropic responsibility, economic responsibility
and ethical business practices could be addressed
(Suliman, Al-Khatib and Thomas, 2016).
Introduction
Crisis in organization is determined by the risk
which may be connected with the social economic
or technological aspects. Therefore to deal with
such situation in organizations, there are few
approaches which need to be followed such as the
conventional approach and the strategic approach
(Attemene and Eguavoen, 2017).
The conventional approach:
As per this approach, the crisis includes the trends,
events, controversies and different developmental
strategies which affects the organization by creating
a negative impact.
Therefore, communication is used for the crisis
management system in this approach.
The crisis communication:
There are several objectives for the crisis
communication process such as ensuring safety of
the organization and its assets as well as
maintaining a positive image of the organization.
However, to implement these objectives in practical
scenario, several theories need to be implemented
such as:
• The image restoration theory or the repair theory
• Situational crisis communication theory
• Social mediated crisis and communication model
• Integrated crisis mapping model
Effect of interpersonal communication in
workplace
Using this communication method the managers
can easily determine clarification so that objective
of the organization could be met.
Effective communication technique, helps the
teamwork to be improved and enhances the ability
of the teammates to communicate with each other
with enhanced activity (Hirst et al., 2015).
Thirdly, it helps to enhance interpersonal
relationship between employees and their clients
leading to an effective organizational performance.
Finally, it helps to create a sense of responsibility
and belonging in the employees so that they can
accept their roles and responsibilities provided by
the organization (Ghani and Osman., 2016).