Effective Communication in People and Team Management Essay

This essay discusses the critical role of effective communication in managing people and teams within an organization, using CST Company as an example. It highlights how quality communication channels enhance managerial functions like planning, organizing, leading, and controlling, ultimately improving employee motivation, engagement, and retention. The essay emphasizes that managing people is both an art and a responsibility, with CST focusing on treating employees as valuable assets, fostering a positive brand perception, and attracting talent. By appreciating and inspiring employees, CST promotes creative thinking, ownership, and improved performance. The company identifies employee strengths and weaknesses, rewards good work, and addresses employee concerns, fostering a flexible and supportive work environment that reduces turnover and encourages innovation. The essay concludes that CST's approach creates a positive organizational culture that attracts new talent and improves overall employee performance and engagement.

Running Head: Manage People and Team
Manage People and Team
Essay
System04104
7/11/2018

Manage People and Team
1
Manage People and Team
Effective communication is an important part of management that helps the
organisation to perform other managerial function, i.e. Planning, Organizing, Leading and
controlling (Richards, 2018). An effective communication within the organisation decides the
success or failure of the organisation because it helps in deciding the work responsibility by
motivating the employees. With the help of proper mode of the communication channel, a
superior of the organisation can better manage the people and enhance the performance of the
employees that result in a high level of engagement in the work and low level of employee
turnover.
Managing people in the organisation is an art and a responsibility as well. CST
Company more focuses on the managing people through a quality communication channel. In
any organisation, how well a team is managed and communicated by the superior to
employees or subordinate to superior, determines the employee retention, productivity and
engagement in the work. CST is one of the leading Companies that more focus on people
management because they treat their employees as the most valuable asset of the company
(D&B Hoovers, 2018). And because of this, they became more competitive and achieve
impressive results in the work. By treating the employees of the organisation as a valuable
asset CST creates a favourable brand perception in the mind of their employees and people as
well who belongs to outside of the organisation. This helps the company to attract new talents
towards the organisation and create a wider scope to hire competent people that help in
organisational development. It also helps to motivate the employees when they know that
they are considered as a valuable asset of the company and seen themselves as a part of the
company’s growth and success (Putnam, Woo, & Banghart, 2017). This feeling energised
them so much and drives them towards the more creative thinking and they will be more
ready to take responsibility and ownership about their work in the organisation. This helps in
increasing the level of employee engagement and improving their performance towards the
work. CST Company motivates their employees as a leader rather as a manager or worker.
They appreciate their works and inspire them by giving various awards for their valuable
works. The superior of the company motivates people by effective and influencing
communication towards the extraordinary work performance (Taylor & Woodhams, 2012).

Manage People and Team
2
The manager of the CST Company knows the weakness and strength of their employees so
they know where they have to excel at and where the employee needs additional support.
This approach of the manager encourages the employees from facing new challenges at the
workplace and also helps to form a team that together achieve a tough task in an easy way.
The CST organisation also identifying the quality works of the employees and reward them
for good work. CST paid incentives for the employee’s work that encourage and motivate
them for the assigned work in the organisation. This also helps in improving the work
engagement of the employees (Virmani, 2016). The CST organisation never ignores the
feelings of the employees which help in identifying their need and expectations of the
company. It is important to acknowledge feelings, especially negative ones and CST more
focuses to short-out the problems of employees which remove the negative feelings from the
mind of employees. The superior of the organisation communicate with the employees and
always desperate to know, why the employee is unsatisfied or having a negative feeling about
the work or organisation. Then they try to manage the situation and solve their problems by
motivating the employees. This initiation of the top management helps to face the problem
related to employee retention.
When a company becomes too strict about their rules and regulations, guidelines and
policies, it destroys the chance of creativity, experiment, and innovation within the workplace
(Lange & Down, 2010). The CST is avoiding such types of strictness with the employees and
very flexible about the working hours, leaves, and behaviour of the employees. The company
also provide job security to the employees that they will not be fire without any serious case
which is too offensive in nature. They provide freedom in the work and assign responsibility
by providing plenty of time to do the particular work. This removes the fear from the mind of
the employees. The company also encourage and empower people about taking a certain
level of risk in their works. These steps of the company create a good working environment
in the organisation that short-out various issues in the organisation related to employee
performance, their engagement in the work and also reduce the employees turnover by
increasing the employee retention. This attracts the new talents towards the CST organisation
by attracting them a perfect environment with friendly superiors.

Manage People and Team
3
REFERENCES
D&B Hoovers (2018). CST minerals Australia PTY LTD. Retrieved from:
http://www.hoovers.com/company-information/cs/company-
profile.cst_minerals_australia_pty_ltd.22567c126871fda9.html#contact-anchor
Lange, A.D. & Down, M. (2010). The Art of Managing for the Future: Leadership of
Turbulence. Management Decision, 48(4), 512-527.
Putnam, L., Woo, D., & Banghart, S., (2017). Organizational Communication. Retrieved
from: http://www.oxfordbibliographies.com/view/document/obo-9780199756841/
obo-9780199756841-0137.xml
Richards, L. (2018). How effective communication will help an organization. Retrieved from:
http://smallbusiness.chron.com/effective-communication-organization-1400.html
Taylor, S. & Woodhams, C. (2012). Managing People and Organisations. (1st ed.). London,
UK: Chartered Institute of Personnel & Development.
Virmani, R.B. (2016). Managing People in Organisations: The Challenges of Change. (1st
ed.). California, USA: SAGE Publications.