Communication Plan for a Cafe: SWOT Analysis and Objectives

This report presents a communication plan designed for a cafe, incorporating a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to assess the internal and external factors influencing the business. The plan outlines key objectives, such as increasing the cafe's competitive edge, expanding its customer base, and boosting revenue. It defines specific goals, including establishing a strong communication framework with both internal and external stakeholders. The report details strategies and tactics, including setting communication goals, identifying effective communication channels, and developing key messages tailored to the target audience. The plan also includes an action plan with timelines, responsible parties, resource allocation, and methods for assessing market conditions and evaluating the plan's effectiveness. The ultimate aim is to enhance the cafe's brand and improve its overall operational efficiency and customer engagement.

Communications Plan Template
Title: Disseminate Information
Date: 24/11/2017
Project team:
Situational Analysis: SWOT
Strengths
 Good relationship among
the management and the
employees The communication
process is a two way
process and it enhances
the operational activity of
the process
Weaknesses
 Use of traditional communication
process
Opportunities
 Use of new technologies in
the communication process
Threats
 Development of new cafes in the
market and use of innovative
communication process by the
rival businesses.
Objectives
 Increase competitive edge of the cafe
 Increase customer base for the cafe
 Increase revenue of the cafe
 Creation of new and improved food items in the cafe
 Efficient relation with the customers so that proper feedback can be
attained.
Manage knowledge and information - BSBINM601
Issue Date: 19/10/2017 Page 1 of 4
ABN: 57 169 281 501
E: [e-mail]
W: www.sydneymetrocollege.edu.au
Sydney (Head Office): Level 2, 16-22 Wentworth Avenue
Surry Hills NSW 2010
T: 02 8937 0991
Melbourne: Level 1 &2, 213-215 Lonsdale Street
Melbourne VIC 3000
T: 03 0 9077 0758

Goals and targets
 Good communication structure within the
company
 Effective communication framework with
the customers and other external
stakeholders.
 Construction of brand name
Audience analysis
Internal audience
characteristics
 Ability to
communicate
in an effective
manner.
 Fast learner
 Positive
 Ability to
transform
External audience
characteristics
 Understand the
abilities of the
firm
 Looks into the
profitability of the
business
 Assesses the
business
Key messages
The cafe has the idea of being one of the
renowned cafes by providing quality product at
a cheaper rate.
Manage knowledge and information - BSBINM601
Issue Date: 19/10/2017 Page 2 of 4
ABN: 57 169 281 501
E: [e-mail]
W: www.sydneymetrocollege.edu.au
Sydney (Head Office): Level 2, 16-22 Wentworth Avenue
Surry Hills NSW 2010
T: 02 8937 0991
Melbourne: Level 1 &2, 213-215 Lonsdale Street
Melbourne VIC 3000
T: 03 0 9077 0758

Strategies and tactics
The strategies include:
Set the communication goal and objectives
Develop key messages that effectively speak to
target audiences
Identify effective communication channels,
techniques and tools
Map accessible communication resources
Set and monitor time-lines, milestones and
indicators in action plans
Write up a communication strategy document
Manage knowledge and information - BSBINM601
Issue Date: 19/10/2017 Page 3 of 4
ABN: 57 169 281 501
E: [e-mail]
W: www.sydneymetrocollege.edu.au
Sydney (Head Office): Level 2, 16-22 Wentworth Avenue
Surry Hills NSW 2010
T: 02 8937 0991
Melbourne: Level 1 &2, 213-215 Lonsdale Street
Melbourne VIC 3000
T: 03 0 9077 0758

Action plan
Action/activity Timeframe Person/s responsible Resources, if required
Assessment of
the market
2 weeks Emma
Construction of
the
communication
plan
4 weeks Emma and Rufus
Evaluation of
the
communication
plan
6 weeks Emma and Rufus
Implementatio
n
4 weeks Emma and Rufus
Manage knowledge and information - BSBINM601
Issue Date: 19/10/2017 Page 4 of 4
ABN: 57 169 281 501
E: [e-mail]
W: www.sydneymetrocollege.edu.au
Sydney (Head Office): Level 2, 16-22 Wentworth Avenue
Surry Hills NSW 2010
T: 02 8937 0991
Melbourne: Level 1 &2, 213-215 Lonsdale Street
Melbourne VIC 3000
T: 03 0 9077 0758