Detailed Communication Plan and Strategy for Disney Theme Park Project

This report presents a comprehensive communication plan tailored for a Disney theme park project. It begins by defining the communication management approach, highlighting the use of both traditional and modern methods, with an emphasis on clarity and project manager oversight. The report then addresses communication management constraints, such as the impact of non-compliance with the communication plan and the complexities of approvals. Stakeholder communication requirements are thoroughly examined, detailing the importance of understanding stakeholder needs and communication preferences. The roles of various stakeholders, including the project manager, project sponsor, and project team, are clearly outlined. The report further explores communication methods and technologies, including internal cloud technology, formal methods, and the SharePoint platform. A communication matrix and flowchart are provided, along with guidelines for meetings, communication standards, and an escalation process. The report concludes with a glossary of communication terminology and answers to short answer questions about stakeholder identification and information determination within a communication management plan, providing a valuable resource for project management and communication strategy.

INTRODUCTION
This communication plan define the communication plan which will be used by the Disney
theme park. This report highlights the Communication management approach which will be used
by manager. After that report highlights the communication management Constraint. After that
plan highlights the stakeholder communication requirement and different type of stakeholder
role. After that report highlights the communication matrix and different element of
communication plan.
COMMUNICATION MANAGEMENT APPROACH
There are two different type of communication approached which will be used by the
manager in the organization. Project manager generally are the one who generally used to flow
the different channel of communication in the organization. In regards to the case study of
Disney theme park Project manager will be using both modern as well as traditional
communication approach. In traditional approach manager will be setting up the structure in a
way that it used to help the cited firm in maintaining good sort of clarity in an organization.
Traditional approach is the main approach which will be followed by the manager. Different
form of traditional communication are formal letters, broacher and reports. Main reason behind
choosing the same is that it will help in maintaining good sort of clarity in an organization.
Project manager will be playing the effective role in the new approach of communication
in the organization. Project manager will be effectively promote this form of communication in
the organization. Also, project manager will personally be checking the different communication
document and on the basis of the same will pass on the same in the organization. At the same
time another approach which will be used in the organization is modern communication
approach. This will be certainly used by the Project manager at the time of communicating with
the junior or subordinate in the project. Not only that project management in the organization
will also make it sure that they generally used to evaluate the communication plan on the regular
basis and on the basis of same different changes are promoted in the organization in the best way
possible.

COMMUNICATION MANAGEMENT APPROACH
There are variety of the different type of the activity which will be performed in the project and
project manager will be the one who will look at all of them. Project manager will make sure that
the activity which are performed in the project are performed in the way that it used to help the
company in managing the effectiveness of project. They make sure that all the activity which are
performed are performed by adhering budget, schedule and resources which are generally
require. Some of the limitation for the project are as follows:
Activity not as per Communication plan: Non consideration of communication plan in the
organization will ultimately increase the cost for the Disney theme park. Communication plan
clearly used to describe the different authority liable for different work in the organization. Not
considering communication plan will ultimately impact the efficiency of communication and it
will create the situation where organization has to invest more resource to manage the same.
Complexity: As mention all the information which are passed on in the organization will require
the approval of Project manager. Taking permission of all the individual will be a tough task,
hence it will create the situation where there will be good sort of complexity in the project.
STAKEHOLDER COMMUNICATION REQUIREMENT
Project manager in the project will also make sure that communication plan which has been
developed will also address the need of stakeholder in the organization.
First thing which will be done by the stakeholder will be understanding need and requirement of
all the stakeholder in regards of the communication they are looking to take place in the
organization. As all the stakeholder generally used to possess different sort of need and
requirement, for the same reason it is very important to understand the need and preference of
different stakeholder. On the basis of same different stakeholder will be decided.
Next step which will be taken by the project manager will be understanding the different mode of
channel which will be used by different stakeholder to communicate different message of them
in the organization. Doing this will help the project manager in maintaining good sort of clarity
in term of communication in project.

ROLE
There are variety of different type of stakeholder who will be performing variety of different
roles in change management plan. Some of the roles of different stakeholder are as follows:
Project manager
Project manager will be carrying out the most important role in communication plan of
organization. Project manager will be setting up the structure through which communication will
take place in the organization. Also, project manager will be deciding the medium through which
communication will be done and also they will be allocating different resources in the
organization.
Project Sponsor
They are another important type of stakeholder in the communication, they are the one who will
be providing the monetary support to the plan. They are the one in the project who will be
providing the funding for the project. Funding will help the project or plan in procuring good
amount of the resources in the organization.
Project Team
They are another important stakeholder in the communication plan. They are the one in the
project who will carry out good number of responsibility in the project. Project team will review
the plan at different situation and on the basis of the same different changes will be brought in
the communication plan. Project team also make sure that different medium which are used in
the communication plan is in good working situation.
PROJECT TEAM DIRECTORY
Name Designation Role
Andrew Coordinator He will make sure that all the different

activity which are performed in the
organization are going on the same path
and line as per the plan
Isabel IT developer She will make sure that different medium
which are being used in the project is
good condition. They will test the viability
of different medium or tool in an
organization.

COMMUNICATION METHODS AND TECHNOLOGY
There are different Methods through which communication will be performed in the
organization, Method of communication will depend upon the situation which is prevailing in the
organization. Some of the situation and method of communication which will be used is as
follows:
To understand the view point of employee: To understand the view point of employee in Disney
theme park organization will be using the internal cloud technology of the company. By using
this sort of technology all the employee will be allowed to send their message to the management
from their desk. This will be one sided communication in which employee can send message to
management.

To communicate in formal basis, to commit the communication in the formal way traditional
method will be used by the organization. Traditional method will be formal letter, broachers and
report in an organization. This form of communication will certainly help the organization in
keeping good sort of record of variety of communication which had taken place in the
organization.
Communicat
ion Type
Objective of
Communication
Medium Frequen
cy
Audience Owner Delivera
ble
Format
Project Team
Meetings
To look at the
status of project
 Face to
face
 Telepho
nic
Monthly  Project
Team
Project
Manag
er
 Project
schedul
e
 Meetin
g
timing
and
schedul
es
 Soft copy
archived on
project
SharePoint site
and project web
site
Project Status
meetings
Report on the status
of the project to
management.
 Board
room
meeting
 Face to
Face
Floor
meeting
Monthly  Employee
s
 Managem
ent
Individual
 Owner
Project
Manag
er
 Internal
Report
 Meetin
g
schedul
e
 Soft copy
archived on
project
SharePoint site
and project web
site
Project Status
Reports
Meeting regarding
to check status of
the project
 Skype
call
 Internal
Cloud
base
Quarterly  Project
Sponsor
 Project
Team
 Stakehold
ers
Project
Manag
er
 Project
Status
Report
 Project
schedul
e
 Soft copy
archived on
project
SharePoint site
and project web
site

Another technological method which will be used by Disney theme park is SharePoint platform
in the organization. This platform is generally used to communicate message to larger number of
employee in the organization. With the help of the platform management will be uploading the
message on the platform. All the employee will together will able to see the message, as
SharePoint platform will help the management in addressing larger number of employee in an
organization.
COMMUNICATION MATRIX

COMMUNICATION FLOWCHART

COMMUNICATION
PLAN MATRIX
DIFFERENT RULES AND
REGULATION IN
REGARDS OF
COMMUNICATION
IS COMMUNICATION IS
VALIAD OR NOT
Does Project
Manager
approved
Meet with the
Project
Communicatio
n team
Reevaluate the
communicatio
n In
organization
Distribution
of
Communica
tion
YESYES
NO
NO

MEETING GUIDELINES
 There were variety of the different guideline which need to be followed by different
employee in the organization. All the employee will be provided with the guideline way
before commencement of meeting in an organization. Some of the guideline which will
be passed on are as follows:
 Timing of the meeting will be provided on the email to all the individual, all the
employee are requested to come 2 minute prior to meeting commencement.
 All the employee who will be attending the meeting, agenda of meeting will be provided
minute prior to the same. Everyone is require to go through the agenda and come prepare
about the same.
 All the participant has to make sure that they used to follow the different guideline which
has been provided by the Meeting chairperson. As chairperson will make sure that all the
activity in the organization are carried as per the time allotted.
 All the participant are required to be attentive in the meeting and should make the
different note so that it can prove very handy for them for future reference.
COMMUNICATION STANDARD
In regards to maintaining a good standard of communication in the project. To maintain the
standard in organization, project manager will be certainly using Disney theme park standard
templates for meeting agenda and meeting minutes. Additionally, any issue determine Disney
theme park will look to find out the solution of the same in adequate time period.
COMMUNICATION ESCALATION PROCESS
Priority Definition Decision
Authority
Timeframe for
Resolution