BSBMGT615 - Communication Plan for Bounce Fitness Development

This assignment presents a comprehensive communication plan developed for Bounce Fitness, a gymnasium with multiple branches, as part of an organizational development initiative. The plan addresses the need to standardize operations across branches to improve customer service and revenue. It includes a detailed background, stakeholder analysis (internal and external), communication objectives, and a routine communication schedule. The plan outlines budget considerations for communication activities, risk and issue management strategies, and a summary of key objectives. Additionally, the assignment provides an overview of the project's scope, communication and training objectives, and organizational change management approaches. The document also includes an assessment cover sheet with student details and a declaration of originality.

COMMUNICATIONS
PLAN

COMMUNICATIONS PLAN
Sponsor
Date
Version

Communications Plan
INSERT PROJECT NAME 1
CONTENTS
2 INTRODUCTION
Background
Stakeholder Analysis
2 COMMUNICATION PLAN
Communication Objectives
Communication Plan
Routine Communication
Budget Communication
Risk and Issues Communication
Summary of Objectives and Keys to Communication
3 BUDGET
3 APPROVAL

Communications Plan
INSERT PROJECT NAME2
Introduction
Background
Stakeholder Analysis
Communication Plan
Communication Objectives
Communication Plan
Routine Communication
Bounce Fitness is a of gymnasium owing four branches, based in Cairns, Queensland, Australia. The
management of the fitness center allowed greater autonomy to the branches. However, the strategy failed and let
to deterioration of service quality in the centers. This resulted in customer escalations which proved the lack of
unison in the service provision methods adopted by the individual branches. The management of Bounce Fitness
in order to deal with emergence adopted the strategy of restructuring the organisational culture of the
gymnasium. This would ensure that the member services at all the branches follow specific standards of
operations to ensure superior customer services and high revenue generation.
The stakeholders of Bounce Fitness include both internal stakeholders and external stakeholders. The internal
stakeholders consists of the management and the employees. The external stakeholders include customers,
governments, suppliers of equipments, bankers and insurance companies.
The objectives of the communication plan would be maintaining communication with the stakeholder groups like
employees and customers as well as gaining their support in the organisational culture restructuring.
The management on routine basis should communicate with the stakeholder groups. For example, the
management could hold meetings with the branch managers once every week whereas the branch managers
can speak to their subordinate employees twice in a week.

Communications Plan
INSERT PROJECT NAME 3
Budget Communication
Risk and Issues Communication
Summary of Objectives and Keys to Communication
Budget
Approval
DOCUMENT APPROVED BY: _______________________________________________________ON ________________________________________________________
The budget of communication should be formed by the accounts department and approved by the management/
For example, the communication budget can be 25% of the entire organizational culture restructuring plan
The management should identify the risks and communicate with the stakeholders concerned.
Budget cost
Registration fee per year $250
Training cost per year $500
System subscription $5,000
Rent $4250
Total $10000

Communications Plan
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