Business Communication Portfolio: Commonwealth Bank Event 2018

This portfolio provides a comprehensive overview of business communication strategies employed for a Commonwealth Bank event held in December 2018. It includes an email to staff announcing the event, an invitation to the chief guest (the mayor of Sydney), and a progress report to the CEO detailing event logistics, safety measures, and promotional activities. The portfolio also features a reflection on academic progress, discussing key learnings in communication approaches, leadership influence, employee engagement, and the importance of referencing and self-assessment. The reflection highlights the role of effective communication in mitigating conflict and fostering a positive workplace culture. Desklib offers a wealth of similar solved assignments and study resources for students.

Running head: BUSINESS COMMUNICATION
BUSINESS COMMUNICATION
Name of the Student
Name of the University
Author Note

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Part A: Portfolio of communication materials
Email to Staffs
To
The employees
Commonwealth Bank
Australia
Subject: Event Announcement.
Dear Employees,
I, Emily Hudson, am the communication manager of Commonwealth Bank seeks you
concern attention about an important matter of the organisation. We are conducting a dinner
event on 15th December 2018 at Westin Hotel at Martin Place, Sydney. The main event starts
from 6 pm in the evening and lasts till 11 pm at night. I, on behalf of the Commonwealth Bank of
Australia, need your participation in the fulfilment of the event.
Commonwealth Bank organises this event year in December and this year also we will
celebrate the day of rejoicing. We are hoping that your presence will encourage us and grace the
event occasion. There are some celebrities and a chief guest will come and this will be a huge
occasion for us when the man come and shed light on the event. The name of the chief guest is
‘Clover Moore' the honourable mayor of Sydney and she will inaugurate and enlighten the ‘Free
Child Account Scheme' for children in Commonwealth Bank. In case of celebrities ‘Kylie
Minogue’ and ‘Liam Hemsworth’ will come on that event and make some sparkling presence.
Therefore, I will request on behalf of the entire management to come and evolve the level of the
party in an extraordinary way. Your participation is the major boost for us and therefore I request
all of you to be the part of this.
Thanking you
Date: 30.05.2018
Emily Hudson
Communications Manager
Commonwealth Bank of Australia

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Email to Special guest
To
Clover Moore
The Prime Minister of Australia
Australia
Subject: Requesting for your presence in the event organized by Commonwealth Bank
Respected Sir,
With all gratitude and humbleness, I want a concerned look of you at my declaration. I
want to request you to please come on 15th December 2018 at Westin Hotel at Martin Place,
Sydney. We, Commonwealth Bank of Australia has organised a dinner event and we have
selected you as our chief guest.
The event is very common one and in every year it happens in different placed of
Australia. The important of the event is to provide enough motivation to employees and help
them to relax their mind. We have decided to start ‘Free Child Account Scheme' in our bank and
we want that you, as our chief guest, inaugurated the process. The party starts at 6 pm and last
until 11 pm at night. I know you have some pre-planned occasion and you have to do those at
first. I have due respect with all of these, we just want a merely 30minutes or 1 hour time to
come with us and make shed of light on the occasion. This will be a huge boost for me and our
employees also if you come to our event and make us blessed.
I, Communication manager of Commonwealth Bank, request on behalf of my entire management
to come to this grand event and oblige us.
Thanking you
Date: 30.05.2018

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Emily Hudson
Communications Manager
Commonwealth Bank of Australia
Progress Report to Chief Executive Officer
The event has some sub-section and all these sub-sections are important for the
development of the event. There are some priorities that need to be fulfilled for the successful
completion of the event. The goal set for the event is important and that is the reason this event
goal setting has been done. After that organize a team is an important matter for every section to
formulate in right way. The estimation of the budget is another concerning issue that also
handled in the proper way. On the event day, parking facility will be appropriate as the Mayor of
Sydney and some celebrities will come, thus this is the right things to be done. The entire logistic
system needs to be smooth as the caser car used for the Mayor and other special personals. Entire
staffs are right in the process and they know their job role and do all the things in the right
manner. The systematic way of guest handling is the key issue and it will plan accordingly.
Parking facility, employee's car places, timely vehicle running and in case of interior controlling
catering, music, sound, food, drinks, and all the amusement aspects are controlled in the right
manner for this event. The issue of health and safety is a concerning aspect of the business
process and that is the reason all hygienic foods will deliver at the event. The security is other
important things that need to be mentioned and all the CCTV camera and surveillance system are
working in a right manner so that chief guest or the special guest will find the best security in
that hotel. The management of Commonwealth Bank of Australia also controlled the promotion
of their event in social media, banner and newspaper as this is going to be the latest cultural and
inspirational project of the year.
Report Structure (Timetable)

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The structure of the report is important for the formulation of the entire event that going
to have happened in future. This is a process to help the timetable importance of meeting and that
is the reason it has been made. All works need to be completed within the speculated time and
that help in the execution of the systematic process of the event.
Program Time
Gathering and meeting about the program 5:30 pm
Welcoming and Introduction 6 pm
Arrival of chief guest (Approx.) 6: 30 pm
Arrival of celebrities (Approx.) 7: 15 pm
The process of inauguration 7:20 pm
Small speech from the chief guest 7:25 pm
Speech or performances from the celebrities 7:30 pm
Dinner for everyone (Start time) 8 pm
Exit of chief guests 8:30 pm
Exit of celebrities 8: 45 pm
Dance program and drink session 9 pm
Final process of end of dinner (End Time) 10: 45 pm
Wrapping up the whole thing (Quick manner,
extra people or supporting staffs are needed)
11 pm

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Any due payments and closure of the event 11: 15 pm
Table 1: Assumed entire timetable of the event
(Source: Created by Author)

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Part B: Reflection on academic progress
In my academic acceleration, some of the issues I have confronted as these things and
they are very important for my future development. The stretch in horizon help me in future.
Some of the academic progressions are not known to me and through the process of learning, I
have improved my position and decision-making process (Blevins et al. 2015). The issue of
communication is the main aspect of this process and in case of organisational effectiveness, the
process is essential. The effective nature of improved systematic skill and future decision-
making statements are important for the development of self-evaluation. In assignment 2,
communication approaches are needed and that learned through the classroom knowledge.
Credé et al. 2012)The usage of communication is the utmost significant things that I have
erudite. Organizational leadership wishes to be watchful of what information requirements to be
placid when it should be shared and what process should be applied to stake information. The
influence of leadership is the utmost stimulating feature to express in the correct place. In my
theoretical education, the procedure is recognized to me. The employee engagement is the
vibrant impression that I have got in this conference and that assist in the matter of affianced
philosophy. This is the classifying nature that improves the business procedure and in that
condition, same clarifications are significant for the expansion of the occupational process.
Another feature for great communication is the wish for accumulation positive into the
negative response in a conversation; the people can find the job like that process through the
influence of better communication skill, so no one is here to take overall accountability, reasons
others to be dragged into assistance out (Di Fabio, Palazzeschi and Bar‐On 2012). The need for
sense and the decision making ability is the major part of this and leaders have to do the same
thing. I knew that fact from my class.
Communication mitigates all the conflict-related process and that is the key factor also to
maintain the situation in the workplace. The workplace culture is set and identified by the
effective involvement of the employees and administration (Mischel 2013). The level of conflict
situation is high in some cases and in that case, most of the communication style may implement
in the organization; all these things are taught and implemented in the previous assessment. The
process can be formal and verbal. However, in some cases, non-verbal communication processes
are also important for the development of business expansion.
I have also learned about the Turnitin process and understand that similarity in the
writing is not acceptable in the academic process. So extra uses of quotes or paraphrase the same

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thing repeatedly is the concern situation to be under the plagiarism process (Morey 2015). This is
a process that tests the amount of similarity, the writing has and this is the main function of this
application. The writing needs to be bet on quality and must have own interpretation as well and
that is crucial for own writing manner. This is the process that checks grammar also. The
importance of grammar is the most essential in an academic paper. The change in voice,
matching the expression and tense or sentence correctness is the key process in the writing and
that is the crucial process for the completion of the writing.
The use of communication model and theories is the concern factor that also introduced
in the learning process. I learned about the theories and also know the implementation of the
theory. During the learning process of theories and model explanation by any professor is
important (Morey 2014). It can be acknowledged or easily understandable to me. I also
understand the significance of rubric and try to sustain that for the expansion excellence writing.
This is the main feature of the process. In case of practical implementations, these situations can
arrive and that will be the best process to move on. This is the process that evaluates in an
effective manner and showcases the academic progression.
I learned the importance of referencing and citation. In case of the journal the page
number, volume number, year, edition number all these are important for the proper referencing.
The process of referencing is just a supporting material from that the information or the statistics
have been taken (Park et al. 2015). The process is to be relevant also as the improper source may
change the perception of the author statement. The reference can be used in at the first of the
statement or even in the last of the statement but the relevancy needs to be maintained in each of
the cases.
The efficient apply of self-assessment considers people, low in a skill be inclined to
overestimate their information of that aptitude whereas people high in a skill tend to
underestimate it. The differentiation has been noticed in the organization and in all over the
places and that is the reason segmentation and distribution of roles and responsibilities need to be
perfect, to avoid this kind of situation (Rammstedt and Farmer 2013). There are some self-
evaluative techniques can be used at that moment so that personal understanding evaluates in the
right manner. The situation is very important to evaluate and know about the self-positioning the
where I am in and what are the possible steps I need to make recommendations. I have gone
through an impactful and strong learning procession and that is the reason my evaluation and
understating over the situation and the self-assessment can be done.

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References
Blevins, C.A., Weathers, F.W., Davis, M.T., Witte, T.K. and Domino, J.L., 2015. The
posttraumatic stress disorder checklist for DSM‐5 (PCL‐5): Development and initial
psychometric evaluation. Journal of Traumatic Stress, 28(6), pp.489-498.
Credé, M., Harms, P., Niehorster, S. and Gaye-Valentine, A., 2012. An evaluation of the
consequences of using short measures of the Big Five personality traits. Journal of personality
and social psychology, 102(4), p.874.
Di Fabio, A., Palazzeschi, L. and Bar‐On, R., 2012. The role of personality traits, core self‐
evaluation, and emotional intelligence in career decision‐making difficulties. Journal of
Employment Counseling, 49(3), pp.118-129.
Mischel, W., 2013. Personality and assessment. Psychology Press.
Morey, L.C., 2015. Personality Assessment Inventory (PAI). John Wiley & Sons, Inc..
Morey, L.C., 2014. The personality assessment inventory. In Personality assessment (pp. 193-
240). Routledge.
Park, G., Schwartz, H.A., Eichstaedt, J.C., Kern, M.L., Kosinski, M., Stillwell, D.J., Ungar, L.H.
and Seligman, M.E., 2015. Automatic personality assessment through social media
language. Journal of personality and social psychology, 108(6), p.934.
Rammstedt, B. and Farmer, R.F., 2013. The impact of acquiescence on the evaluation of
personality structure. Psychological assessment, 25(4), p.1137.