Professional Communication Report: Emails, Memos, and Sustainability

This report, focused on communication for professionals, presents a case study centered around the retail business RETAILSY. The report is structured around five tasks, each exploring different aspects of professional communication. Task 1 details RETAILSY's "Go Global Initiative," which supports global artisans. Tasks 2, 3, and 4 involve email communication, including messages to a project team, a manager, and team members, addressing topics such as project updates, applications for team leadership, and meeting etiquette. Task 5 delves into sustainability, outlining ways CREATIVESY, a fashion company, can make money while adopting sustainable practices like using natural dyes and promoting ethical fashion. The report also provides an overview of project management, team dynamics, and the importance of clear and effective communication in a professional setting.

Communication
for Professionals

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Information about the latest event or initiative of RETAILSY...................................................1
TASK 2............................................................................................................................................2
Email to the project team............................................................................................................2
TASK 3............................................................................................................................................3
Email to the manager..................................................................................................................3
TASK 4............................................................................................................................................4
Mail to the members...................................................................................................................4
TASK 5............................................................................................................................................5
Introduction.................................................................................................................................5
Main Body - Ways to make money while being sustainable......................................................6
Conclusion..................................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Communication can be referred to as the process of exchanging one's thoughts, views and
opinions with another individual or group of individuals within a particular settings. In this
relation, this settings can be either academic or professional (Altheide, 2020). Communication
with reference to the commercial world is essential for the wide array of professionals that work
within the confines of the company, to deliver one's thoughts in front of the business associates
or publicly. The following project consists of 5 tasks, each having a different scenario to be
followed for the task that follows. It contains information about the sustainability initiative of the
organisation. In addition to this, it also includes emails sent to team as well as manager for
specific purposes. Lastly, it constitutes the information upon ways by virtue of which the
respective company can make money while evolving into a more sustainable organisation.
TASK 1
Information about the latest event or initiative of RETAILSY
The present project is based upon RETAILSY which is a retail business operating in the
bounds of garment and accessories sector. One of the latest initiatives that has been undertaken
by RETAILSY is known as “RETAILSY Go Global Initiative”. This initiative undertaken by the
respective company seeks to connect the small artisans from across the globe to be a part of the
concerned retail organisation and showcase their talents by virtue of an event organised by the
entity. This event will be a exhibition that will give platform to a wide array of artisans from
across the globe to showcase their work in front of a large audience. The artisans need to apply
first for being a part of the exhibition. For the application, they need to send their portfolio to the
respective garment retailer. After receiving the portfolio of a large number of small / medium or
large scale artisans, the respective retail company will select the work of 100 artisans and give
them a global platform by showcasing their work in front of the global audience for free. The
main goal is to empower those artisans who have the skills, competences and talent but lack the
platform to give a demonstration of the same in front of the people. By virtue of this initiative,
RETAILSY seeks to become an exemplar organisation for the commercial world. Further, this
initiative will act as employment drive for these artisans as the company will pick Top 25
artisans and make them a part of the global workforce of RETAILSY. By ensuring the provision
of favourable working situations and satisfactory wage rate, the entity will provide livelihood to
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them. Thus, the initiative named “RETAILSY Go Global Initiative” being introduced by
RETAILSY will illustrate the approach takes by the organisation to behave in a sustainable
manner. This will help the garment retailer to flourish and prosper in the global market place in
long term.
TASK 2
Email to the project team
From: [e-mail]
To: [e-mail]
Subject: Important Guidelines and Information
Dear Team,
“Good team work is the essence to the success of a project and the company.”
We all have been recently working on a very important project ‘Eco-friendly Solutions’ with
the aim to provide alternatives to single-use cups for the customers of your business - Coffee
House.
A board meeting was scheduled on 1st June 2020 at 10.00 a.m. The meeting was attending by
a group subordinates, who has each been working on a different section of the report. The
meeting highlighted the small wins that all of us have achieved as a collaborative unit.
This is an acknowledgement mail for all of those who are a part of the project and has been
working really hard for obtaining the favourable results.
It has come into my notice that some of the members are facing certain issues. The first issue
that has been highlighted is communication. The second issue that has been pointed out is lack
of guidance and supervision in relation to completion of the project. Looking upon the same, a
manual handbook has been prepared by me to provide written guidance with respect to many
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aspects of the project execution.
I hope the handbook will be of help to all the members of the project team and especially those
who pointed out the issues to me.
As the deadline is approaching, it is important that the efforts put by you all get doubled up so
that favourable results can be attained. As a team, we all need to work towards making sure that
all the pieces of the project come in on schedule.
In case of any other query, you can feel free to contact me over my mail, number or face to
face.
Thanks and Regards
XYZ
Team Lead
TASK 3
Email to the manager
From: [e-mail]
To: [e-mail]
Subject: Application for becoming team leader for the Mentoring Programme for Newly-joined
Staff
Dear Sir,
“Good mentoring is the key to accomplishment of projects by the employees in the company
on time.”
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As you all already know, the HR department has embarked on a new project – an initiative that
I feel very strongly about: A Mentoring Programme for Newly-joined Staff. This programme
intends to provide assistance to new staff so that they can quickly adapt to the operations as
well as ways of working within the group, have a personal mentor whom they can easily ask
relevant & important questions from, and to integrate them in the team.
I would love to become the team lead of this project as I believe that I have got the right
experience, qualifications and skills to meet the requirements of the position.
This project is extremely important for me as I believe that the intent of the programme
coincides with my views and thoughts. You are well acquainted with my work experience in the
company till now and the dedication with which I take and pursue every project that I become a
part of, internally or externally. Apart from the bare essentials, I will come up with unique and
creative ideas for making the programme better and guiding the new candidates properly so that
they do not face any issue.
I believe that I am an ideal candidate for the role of a team lead for this project as I have
adequate experience, competence and skill set to head the project.
I want you to consider my past record and the accomplishments that I have in my job role.
Thank you for your time and consideration.
Thanks and Regards
XYZ
TASK 4
Mail to the members
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From: [e-mail]
To: [e-mail]
Subject: Issue of lateness and Texting in meetings
Dear Team,
“Punctuality and discipline is the key to achieving success and growth in corporate life.”
It has often been noted within meetings that members are late to attend the meeting. Also, it is
noted that they are busy texting on their smartphones while important discussions are going in
within the meeting. This is highly unacceptable as it has several negative outcomes upon the
overall group discussion.
 First of all, being late creates an atmosphere of indiscipline within the official scenario.
 Secondly, being late distracts the minds of the other members
 Thirdly, texting in the meeting brings down the morale of other team members
 Texting even leads to distraction of the minds of other members off the topic of
discussion
 Also, non punctuality and texting in meeting creates nuisance which hampers the
smooth flow of discussion
So, it is expected that all of you will take these points into consideration and avoid coming late
or texting during the meeting.
Thanks and Regards
XYZ
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TASK 5
Introduction
Sustainability is the approach undertaken by an organisation to act in the interest of
nature and environment (Slawinski and Bansal, 2015). The following report is based upon the
sustainability approach adopted by the organisation named CREATIVESY. This company is
dealing in fashion sector and running within this industry for a period of 5 years now. The
management of this organisation has come up with an initiative with the help of which it can
project itself as a sustainable business in front of the market place. The initiative is being
introduced by the organisation with an aim to strengthen its market positioning and augment its
revenues as well as profits in the long run.
Main Body - Ways to make money while being sustainable
Sustainability is important for every company as it acts as the linking pin between the
company and society. In this relation, below mentioned are some of the ways by virtue of which
CREATIVESY can act in a sustainable manner while still making money:-
 The company should make use of natural dye and colour. This will help the organisation
in making sure that they promote and facilitate green fashion. This implies that the entity
will be able to effectively able to appeal to the public at large by virtue of its sustainable
initiatives.
 Custom and on demand clothing is another way through which CREATIVESY can make
money while simultaneously being sustainable at the forefront of the global market place.
This will help the organisation in saving the cost of developing those products which are
out of date or non trendy.
 The company is also suggested to facilitate and foster fair and ethical fashion by avoiding
to manufacture any item that is made from animal skin or by causing harm to any of the
animals. This is the most important move towards becoming a sustainable fashion brand
and setting an example in front of the other companies so that they can also become
sustainable in the long run.
Conclusion
It has been inferred that sustainability is the most important component of an organisation
which assists it in creating an impeccable brand image in the global landscape. In addition to
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this, it has been determined that the new initiative of CREATIVESY will help the company in
augmenting its revenues and profits in the long run. It will also lead to development of healthy
relations between the organisation and the people in market.
CONCLUSION
On the basis of above discussion, it can be comprehensively stated that sustainability is
the prime aim and objective of each and every organisation that is operating as a part of the
economy in the present context. It provides assistance to an organisation in ensuring that it earns
high level of revenues and profits for years to come. In addition to this, it has been identified that
every company undertakes sustainability initiatives by virtue of which it is able to ensure that it
operates in the favour of environment as well as society to which it is held to be accountable.
Besides this, it has been analysed that project management is a process which needs to be
undertaken properly so as to make sure that the things are executed in an effective manner.
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REFERENCES
Books and Journals
Altheide, D.L., 2020. Ecology of communication. Routledge.
Waisbord, S., 2019. Communication: A post-discipline. John Wiley & Sons.
Bovée, C.L., Thill, J.V. and Raina, R.L., 2016. Business communication today. Pearson
Education India.
Dwyer, J. and Hopwood, N., 2019. The business communication handbook. Cengage AU.
França, C.L., Broman, G., Robert, K.H., Basile, G. and Trygg, L., 2017. An approach to business
model innovation and design for strategic sustainable development. Journal of Cleaner
Production, 140, pp.155-166.
Dyllick, T. and Muff, K., 2016. Clarifying the meaning of sustainable business: Introducing a
typology from business-as-usual to true business sustainability. Organization &
Environment, 29(2), pp.156-174.
Beckmann, M., Hielscher, S. and Pies, I., 2014. Commitment strategies for sustainability: How
business firms can transform trade‐offs into win–win outcomes. Business Strategy and
the Environment, 23(1), pp.18-37.
Benn, S., Edwards, M. and Williams, T., 2014. Organizational change for corporate
sustainability. Routledge.
Evans, S., Vladimirova, D., Holgado, M., Van Fossen, K., Yang, M., Silva, E.A. and Barlow,
C.Y., 2017. Business model innovation for sustainability: Towards a unified perspective
for creation of sustainable business models. Business Strategy and the
Environment, 26(5), pp.597-608.
Schaltegger, S., Hansen, E.G. and Lüdeke-Freund, F., 2016. Business models for sustainability:
Origins, present research, and future avenues.
Müller, A.L. and Pfleger, R., 2014. Business transformation towards sustainability. Business
Research, 7(2), pp.313-350.
Morioka, S.N., Evans, S. and de Carvalho, M.M., 2016. Sustainable business model innovation:
exploring evidences in sustainability reporting. Procedia Cirp, 40, pp.659-667.
Slawinski, N. and Bansal, P., 2015. Short on time: Intertemporal tensions in business
sustainability. Organization Science, 26(2), pp.531-549.
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