APPFORMS: Business Communication and Message Project Report

This report provides recommendations for icebreaker activities to enhance communication within the APPFORMS organization. It suggests three activities: "I have never," "Pipe Cleaners," and "Phrase ball," to transform meetings and foster employee interaction. The report emphasizes the importance of effective communication for organizational growth and goal achievement. It also incorporates the AIDA model (Awareness, Interest, Desire, Action) to evaluate cognitive stages in communication. The rationale behind the recommended activities is to reduce isolation, build a sense of community, and boost work performance by creating a comfortable environment for participants. The report also includes a letter to Juanita Olson, the director of human resources, outlining the recommendations and their benefits, such as improved team collaboration and increased productivity. The report concludes by highlighting how these activities can contribute to restoring company morale. The report references various books and journals supporting its findings.

Message project

Table of Contents
INTRODUCTION...........................................................................................................................1
BODY..............................................................................................................................................1
REFERENCES................................................................................................................................4

INTRODUCTION
Communication acts as an one of the most essential element in an organisation that
effectively foster high end growth (Doan, M. A., & et. al., (2017). This is most valuable factor
within business environment. There are numerous form of methods available within organisation
with the help of which sending of messages are done across organisational structure. Thus, it
becomes essential for an organisation to undertake best effective form of communication method
as it can make or break structure and management of organisation. While business
communication is process in which informations are shared among individuals within and
outside of organisation for commercial benefits. Further it has been evaluated that with the help
of best effective form of communication organisation cab effectively able to accomplish their
organisational goals. In this report recommendations has been offered to the director of human
resources related to three potential icebreakers activities. In addition with this report include
AIDA model.
BODY
Recommendations
As per chart activities three form of activities has been recommended to Juanita include, I
have never, Pipe Cleaners and Phrase ball. Thus, with the help of these icebreakers games
average and a dull form of meetings can be effectively transformed into something special. In
addition with icebreakers games can effectively aid organisation to make their employees
introduce to one another in an informal and fun way. This will lead towards accomplishment of
goals and objectives in best effective manner. Further this has been evaluated that, with the
assistance of activities like, I have never, Phrase ball and Pipe Cleaners individual can get
relaxed and further able to know each other that later facilitate smooth and effective form of
communication and lead towards offering best effective end outcomes.
AIDA Model
AIDA model effectively evaluate cognitive stages within which an individual goes
through during a process. It is mainly stands for awareness, interest, desire and action. By
undertaking this process company can effectively able to formulate communication within
workplaces in best effective manner. Mentioned below there is brief description related to model
has been given:

Awareness: In this manner is included with the help of which individual get aware
related to activities and services. Along with this the messages and tool and platforms are also
included in this stage (Minasyan & Midova, (2017). Thus, with the help of this factor employees
can be informed related to the activity which is required to be undertake.
Interest: In this factor, mode with the help of help of which interest can be gained is
included along with content strategy. Further measures through which information are going to
be make available are covered in this factor
Desire: This factor include the element that make activities and services desirable among
participants. For this organisation can take advantage of numerous set of communication as to
connect and interact with participants. In addition with this, further sharing of tips and advices
can also be undertaken as to gain more effectively end outcomes.
Action: As soon as participants interests get generated towards activities it is essential to
undertake necessary set of actions.
Letter
To
Juanita Olson
APPFORMS
1121 Kensington Road, NW
Calgary, AB T2T 0P2
Date: 23 August, 2019
Subject: Recommendations of activities
Respected Ma'am,
There are three main icebreakers activities namely, I have never, Pipe Cleaners and
Phrase ball that effectively reflects purpose of retreat and diversity of the staff. As all these
activities play a key essential role with the help of which formative form of communication
prevails within organisation. Along with this icebreakers activities acts as most significant role in
events that not only offer comfort to participants but also help to break down the barrier that are
prevailing within workplaces.
Thanking You,
Michael Geared
Member of Human Resource Team

( APPFORMS)
Rationale
Recommended activities “ I have never, Pipe Cleaners and Phrase ball” can be
effectively able to lower down participants sense of isolation and anonymity related to any
venue. In addition with this, it effectively helps in fostering share sense of community and
purpose. Further it has been identified that these icebreakers activities can help in creating
special atmospheres within which participants can make themselves feel comfortable. This will
lead towards simultaneous increase in their work performance. Icebreakers can help in
facilitating interaction within individuals that further lead towards building best effective form of
team collaboration. Thus, it has been evaluated that Icebreaker brings the group together,
breaking down any barriers in a smooth and speedy process. They should be a lot of fun,
bringing about laughter in the group and getting everyone involved and talking to each other in a
way that they don’t usually do in the traditional working environment. Therefore, icebreaker
activities acts as an one of the most essential process with the help of which APPFORMS can
effectively able to increase productivity. As within icebreaker activities individual can able to get
to know each other in best effective manner that later aid an organisation to make them work as a
team so to boost their productivity. In addition with this, team building can also be facilitate with
the help of these types of activities that also increase mental along with psychological upgrade.
Thus, it is essential to consider above mentioned activities as to relatively share ideas in best
effective manner. Therefore, with the help of these activities organisation can measure effective
increase in production and proficiency in employees performance. Lastly, all these activities can
effectively aid in accomplishing and restoring company morale which is low because of
upcoming restructuring.

REFERENCES
Books and Journals
Doan, M. A., & et. al., (2017). Financial investigations: Auditing research accounts of
communication in business, investor relations, and public relations (1994–2016). Public
Relations Review, 43(2), 306-313.
Christensen, L. T., Morsing, M., & Thyssen, O. (2017). License to critique: A communication
perspective on sustainability standards. Business Ethics Quarterly, 27(2), 239-262.
Minasyan, E. T., & Midova, V. O. (2017). Correlation of Business and Sport expressed
metaphorically in the language of business communication. Международный научно-
исследовательский журнал, (5-1), 151-153.
Sanina, A., Balashov, A., Rubtcova, M., & Satinsky, D. M. (2017). The effectiveness of
communication channels in government and business communication. Information
Polity, 22(4), 251-266.
Kelly, S., & MacDonald, P. (2019). A look at leadership styles and workplace solidarity
communication. International Journal of Business Communication, 56(3), 432-448.
Gochhayat, J., Giri, V. N., & Suar, D. (2017). Influence of organizational culture on
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Mikkelson, A. C., Sloan, D., & Hesse, C. (2017). Relational communication messages and
leadership styles in supervisor/employee relationships. International Journal of
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Setiawan, M. I., & et. al., (2018, April). E-Business, the impact of regional growth on the
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Lyons, Barry. (2010). Communication. Hispanic American Historical Review. 90(3). 587–588.
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