BUS8430: Program Development and Evaluation Communication Plan

This report presents a communication plan for the "Learn with Fun" project, an e-learning application developed by the Kitchener Waterloo library. The project aims to provide recreational learning activities for special needs children. The report identifies key stakeholders, including children with special needs, parents, the organizing team, sponsors, and a creative team. It emphasizes the importance of effective communication strategies, utilizing digital marketing tools like social media, blogs, and emails to reach target markets. The plan outlines the features and benefits of the application, which includes audio, video, storytelling, games, and books. The report also addresses advertising methods and media for each target market, considering their reading habits, preferred platforms, and trusted sources. The goal is to raise awareness, generate interest, and encourage program sign-ups among potential clients, collaborators, educators, and new employees.

Running head: COMMUNICATION PLAN
Communication Plan
Name of the Student
Name of the University
Author’s Note

1COMMUNICATION PLAN
The success of the project that is ‘Learn with Fun’ depends on the effective
communication by the organization Kitchener Waterloo library, which is going to execute the
project of the e-learning application and in the project; this is the significance of communication.
Enhances the communication increases the success and reduce the risks. Moreover, the project
manager will be able in developing the effective communication with the stakeholders very
effectively (Binder, 2016). In this e-learning project, the two target markets are business market
and educational market.
Stakeholder Identification:
The potential stakeholders of this project are children with special needs and their
parents, who are the key stakeholders, who are going to purchase and utilize the product,
organizing team and staff, who will organise the project and thee event, sponsors, fundraisers,
donators, volunteers and the creative team. For communicating with the each stakeholder
effectively, there will be need to make the communication plan with the project management
stakeholders for developing the business and for enhancing the educational market there. There
should be effective communication with tshe special needs children and their parents. The
organization is developing the project for the children, who are special and different from the
normal children and who are not able to communicate properly with other for their learning. The
application will have the simple and easy features, which will benefit those children in
understanding the interface and will be able to understand and learn new things including audio,
video, storytelling, games, books etc. For this, the organization can use the digital marketing
tools such as social media, blogs, emails etc. Using the online strategies, the organization can
make awareness of their program using multiple social media websites, which can create interest
among the parents of the special needs child and can convince them about the easy learning

2COMMUNICATION PLAN
program for their children (Dharmappa, 2019). The organization tends to reach the potential new
customers such as parents, educators, school with new employees as well for their program.

3COMMUNICATION PLAN
References
Binder, J. (2016). Global project management: communication, collaboration and management
across borders. Routledge.
Dharmappa, S. (2019). Study of the Effectiveness of Online Marketing on Integrated Marketing
Communication. GRIN VERLAG..