BUSN20017: Effective Business Communication Report Analysis

This report delves into the multifaceted realm of business communication, exploring its crucial role in organizational success. It dissects three primary modes of communication: verbal, nonverbal, and professional. The report examines verbal communication, including meetings, presentations, and everyday interactions, highlighting its significance in clarifying information and fostering understanding. It then analyzes nonverbal cues, such as body language and gestures, and their impact on workplace dynamics and interpersonal relationships. Finally, it investigates professional communication, encompassing written and visual formats, emphasizing their importance in conveying information across organizational hierarchies. The report underscores the significance of effective communication skills for management graduates, emphasizing the need for adaptability, active listening, and clear articulation. It also provides insights into how nonverbal communication influences perceptions and impacts workplace performance. Overall, the report provides a comprehensive overview of business communication, offering valuable insights for students seeking to enhance their communication skills and navigate the complexities of the professional world.

Running Head: BUSINESS COMMUNICATIONS
Business communications
Student’s Name
University Name
Author’s Note

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Introduction
In any organization, good communication has a crucial importance in relation to
impeccable understanding within the various members of the organization belonging to the
different layers of the hierarchy. In organizational communication, thee colleagues have the
opportunity of expressing their perceptions. These are the primary objectives of effective verbal
as well as non verbal communication in the workplace. Another effective means of
communication in organizations is professional communication which is also often referred to as
written communication. Verbal as well as non verbal communication is used for most of the
personal or group communication in workplaces and professional communication methods are
mostly used for exchange of information among the different layers of organizational hierarchy.
Most preferred means of professional organizational communication is used for conveyance of
information about the organizational projects or other important HR related information among
the top line and the bottom lines of any organization. Verbal communication in organizations
incorporates information that are written as well as spoken. Using the digital communication
spaces in the modern world, the colleagues can easily exchange information by texting the
people. These two forms of communication involve organized compilation of words that makes
communication easier for the organizational members. By means of verbal communication the
organizational members, informs others about any information or knowledge. The key factor is
to bring about clarification to missing information and misunderstandings that may arise. Non
verbal modes of communication simply exist with verbal communications including facial
expressions, body postures, gestures as well as eye contact (Rozenfeld et al. 2016). The third
type of communication, that is Professional communication, has immense potential for the

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minimization of misunderstandings occurring in workplaces. Working as a team often needs
some essential facts and ideas to be clarified to the employees by their supervisors.
Discussion
Verbal communication in management
Oral communication can be of various kinds in workplaces which can help the managers
as well as executives to refine the working process in the organization alongside ensuring
maximum efficiency as well as satisfaction of the workers.
Meetings are most used as means of verbal communication in workplaces. As leaders or
executive heads of small groups or work teams in organizations, it is very important that they
gather the team for sharing ideas, discussing project as well as defining short and long term
objectives of the team. The meetings help the staff to address any concerns they might be facing
in their daily tasks. Meeting sessions are also ideal for brainstorming and also hearing status
reports regarding various projects. As business owners, the supervisors of any work team have to
find out the sweet spot in terms of frequency of arranging meetings. For evidence, daily meetings
can be necessary if there is a time crunch for any project. However, when normal working
schedule is going on, one meeting per week is appropriate.
Another time honored specimen of verbal communication terms of management in organization
is verbal presentation. These presentations are very common in organizations selling products,
particularly at the time of the product development phase. Presentations are developed by
professionals having the power to speak precisely as well as specifically regarding he aspects of
the products or services offered by the organization (Petronio, 2017). Irrespective of the purpose

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of communication, most effective examples of verbal presentation include clear as well as simple
language along with usage of visual aids that can effectively convey the message of the speakers.
However, as argued by Grenness et al. (2017), oral communications are most common
between team members. These kinds of communication involve workplace procedures,
brainstorming sessions as well as specific task related communication. For example, the coffee
shop employees might be involved in conversations regarding an order placed by a customer, or
how any specific specialty product is made. As an accounting organization, two CPAs can
discuss about any problematic client who might be threatening to leave the organization.
The members in the bottom line of any organization should have a clarified perception of
the basic definition of verbal communication. In order to do that it is necessary that management
staff should be interacting with each other. In this context, the most essential aspect of verbal
communication is improvement of the ways of communication so as to ensure that all
instructions as well as explanations are clarified to the management team.
Good verbal communication skills are always two ways. The management graduates should be
able to exhibit that they have good listening skills. They should be good at asking questions, in
order to exhibit the impeccability of their listening skills. Parulekar, (2017), argues that staying
precise in the margin of their speech is also a necessary verbal communication skill that the
graduates need to practice. For the graduates it is very necessary to develop verbal
communication skills while they are still at the university. The most essential objective in this
regard, is to ensure that the graduates become accustomed to different audiences as well as
change their styles as appropriate. Garcia, (2017), holds that by following this way, they would
be able to create opportunities for interacting with people n a professional level compatible for

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the academic standard. For evidence students should get hold of the few telephone jobs that are
around the campus, most commonly the cold calling alumni for donations. Te graduate students
can also take up any public facing or customer service part time job. The graduate employers
make a very clearly scrutinized analysis of the communication skills of the candidates. In this
context it can be regarded that the employers make a close note of the way they answer their
questions. the attention is more on the verbal communication styles used by the candidates,
rather than the content of the responses (Burgoon, Guerrero & Floyd, 2016). Different employers
will place more importance on different aspects of communication and some might surprise you;
researching the role you are applying for thoroughly will give you an idea of which aspect to
focus on.
Interviewers also make a note of the use of communication skills and also test their basic
conception about the communication in workplaces. For evidence, they arrange telephonic
interview for intriguing the candidates with a complex workplace situation and also notices how
they can use good communication skills for achieving that objective. They also try to understand
about the diverse communication style that they are trying to change about communicating with
the different categories of audiences.
Non verbal communication in management
More than 70% of the workplace communications taking place in organizations is non
verbal in nature. As argued by Riquelme, Pades Jiménez and Montoya (2018), it can be
identified that non verbal cues in the organization provides others with the idea of how they feel
as well as think about the others. hence non verbal communication has a great role to play in
terms of judging as well as analyzing how individual members in a company relate to the others

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in an organization. For example, an employee may conclude that a new worker doesn’t like him
because that person doesn’t make eye contact or keeps a physical distance. But the person could
be shy or introverted and may have been interpreted incorrectly.
As identified by Leavitt, Keegan and Clark (2016), in Asia Pacific organizational culture
it is very important to look in to the eye in order to show the other person that he or she is quite
confident about what he or she might be trying to say. Again, in the Chinese as well as Korean
organization, we find exhibition of emotions as well as respect. The interviewers also look out
for the same non verbal communications when the employers are selecting a candidate during
interview.
As an employee striving for success in the new organisation, a graduate should have sharp
Presence of Mind. He or she should have impeccable observation skills. It is important for
noticing the behaviour and body language of other people in the organisations. In different
organisations, as interns they should try to emulate as well as conform to the behavioral patterns
of the other members by means of nonverbal communication. In order to learn good non verbal
communication skills Leavitt, Keegan and Clark (2016), it is necessary to notice how people
communicate with each other how they dress, how fast individual members talk and so on. In
this context should also be highlighted that the display of emotional intelligence should also be
important for observation of the graduates. Nevertheless, body language is a very integral part of
nonverbal communication. In this context, various researchers including Subramanian (2019),
have opined that the non verbal communication structures of male and female employees are
different. For evidence, male members of the organisation, especially those who are posted in the
bottom line of the organisation are direct in their approach and always exhibit higher energy
level in their directorial approaches. On the contrary, female supervisors are never straight

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forward in their opinion. For evidence, the male supervisors are expected to directly point out the
flaws in the work of any junior team member. However, any female supervisor would patient
not to directly speak about the flaws of the juniors. The subordinates have to study their body
language in order to understand that there is scope of betterment in the activities. Gestures like
frowning or repetitive shaking of head are gestures for exhibiting discontent.
On the basis of the kind of occupation workplace communication rate and nature is determined.
It is customary for management graduates to expect that they would be appointed in executive
positions in corporate organisations. However this requires a great deal of work day
Communications. Nonverbal communication helps organisational members to understand how
the opposite person is feeling in context to to what is being said to them. This helps executive
members to determine the most beneficial communication strategy. In this context, Bhatia
(2019), identifies some important communicating messages which should be accompanied with
excitement as well as enthusiasm in order to have a greater impact on the audience. Hence
message delivering from the end of the executives or other members of the bottom line of the
organisation should not be accompanied with a monotonous tone and facial expression.
Lastly, considering the parameter of benefits of nonverbal communication for development of
workplace performance for the graduate candidates, it can be highlighted that establishment and
maintenance of good good personal relationship with the supervisors can help in their easy and
best appraisal. Managers are always setting targets and objectives for executive members
regarding job performance, work schedules as well as deadlines of the subordinate employees.
The perception of the respective executive with a negative or positive attitude and similarly
synchronised emotion has heavy impact on the further management decisions (Prentiss &

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Walton, 2019). If the reception and the accompanying body language is positive, this gives the
impression that the respective work team is ready to take up organisational challenges.
Professional communication in management
There are two basic types of professional communication of management. These are written and
visual communication. Written communication is mostly conducted between the levels of
organisational hierarchy and is mainly associated with record or reference to information.
Information sharing is mostly done by means of professional chat rooms, professional emails and
so on. Top to bottom basis is considered here for analysing the best kinds of professional
communication that is effective for management in organisations. This approach is considered
here because the report is primarily concerned about the candidature of Management graduates
in organisations. The newly appointed candidates, whether serving apprenticeship or in a
sustained contract with the organisation, they should always strive for simplicity in their
messages. Evidence, the messages for professional communication should include a lot of details
in terms of instructions like the areas which require development in any contacts or the intended
audience which might be affected by means of this message (Pickering, 2018).
The candidates should be very cautious about the toll of their language. Since comma the person
is not physically involved disease introduction, the intention of the person are not going to be
executed through the tone of speech (Engstrom, 2019). This is why, specific passive tone is to be
selected for writing without attempting to crack a joke, make a sarcastic comment or deliver
excitement by punctuating the text.
One of the most important benefits of written communication for professional medium is that the
sender of the message always has the time to review the text which is to be used for

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communication. The most common forms of messages that needs to be reviewed are emails,
letters as well as memos. Reviewing the messages not only provides opportunity to identify
mistakes as well as creates opportunity to say something in a different way. In this context
important Communications or those messages which targets large number of people needs to be
viewed as well as reviewed by the person who has written it as well as others (Upadhyay, 2019).
People should review it in order to defeat any perceptive flaws or critical references that might
have been missed by the sender of the message.
For the newly joined candidates it is highly recommendable that they should always keep a
specific pamphlet for email or memo or any sort of written communication. This pamphlet
should be based on the most effective and sought for message that had been exchanged with the
senior hierarchy. This can help them to create interesting messages and the purpose of effective
communication through professional media would also be full filled easily as an outcome of this
(Upadhyay, 2019).
Visual communication is also another essential component of professional communication. This
can be perceived as the act of using photograph, drawing, chart as well as graphs for conveyance
of information. Accompaniment of written text with visual impact helps in providing helpful
context. The people working in higher organisational positions do not always have the time for
scrutinizing or going through the text delivered to them from thethe subordinate members.
However this can create a communication expectation gap. This is the reason why, based on the
nature of the audience, visual impact should be inserted in written text so that the analysis or
perception is trying to share with the other person becomes clear. This is a very important lesson
for the beginners in any organisation, as interview was always looking out for candidates who
can make very good visual presentations.

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Conclusion
In conclusion it can be stated that it is very important to make a mix of the three communication
strategies, namely verbal, nonverbal as well as professional communication strategies in order to
create best impression in organisations. Verbal and nonverbal communication strategies help the
organisation members to facilitate the establishment of communication Framework with peers
and other subordinate members of the organisation. However, professional communication
strategies indicated in this essay are needed to be implemented for establishing communication
with the members of bottom line of the organisation.

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Reference List
Verbal communication
1.Rozenfeld, R. A., Nannicelli, A. P., Brown, A. R., Eppich, W. J., Woods, D. M., Lestrud, S. O.,
... &Holl, J. L. (2016). Verbal Communication During Airway Management and Emergent
Endotracheal Intubation: Observations of Team Behavior Among Multi-institutional Pediatric
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nature of communication throughout diagnosis and management planning in initial audiologic
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4.Parulekar, M. S. (2017). NON VERBAL COMMUNICATION A TOOL FOR EFFECTIVE
CORPORATE TRAINING WITH SPECIAL REFERENCE TO MUMBAI.
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Strategies: Basis for Developing an Action Plan to Enhance Managers’ Skills. IOER
International Multidisciplinary Research Journal, 1(2), 20-29.
Non-verbal communication
1.Burgoon, J. K., Guerrero, L. K., & Floyd, K. (2016). Nonverbal communication. Routledge.

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2.Islam, M. S., &Kirillova, K. (2020). Non-verbal communication in hospitality: At the
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Professional business management
1. Bhatia, V. K. (2019). GENRE AS INTERDISCURSIVE PERFORMANCE IN ENGLISH
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EAP Research and Practice.
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intern constructs a professional identity through emotion management. Business and
Professional Communication Quarterly, 81(2),199-221.

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4.Engstrom, C. L. (2019). Hiring Managers’ Impressions of Business Communication’s
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