Business Communication: Overcoming Barriers at Go Travel UK

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Added on  2023/01/12

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This report examines the challenges of business communication, focusing on cultural and language barriers, particularly within the context of Go Travel UK. The report highlights issues such as time zone differences, language barriers, and the impact of cultural diversity on communication and negotiation. It emphasizes the importance of understanding cultural nuances and adapting communication strategies to overcome these challenges. The report suggests that establishing a common time zone, improving language skills, and fostering better relationships between offices can improve communication and business performance. It also stresses the role of cultural understanding in successful negotiation and the need for effective communication to enhance business outcomes. The report concludes by emphasizing the importance of these strategies for overcoming communication barriers and improving overall business success.
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Business communication skills are
considered as essential for firm to achieve
desired results. This helps in enhancement
of knowledge and skills of people to gain
effective outcomes. The assignment is based
on Go Travel situated at London, United
Kingdom. The aim of report is to highlight
about challenges, barriers to communication
and development of strategies to overcome
such barriers. It also covers culture
influence on both negotiation as well as
communication.
Different cultural practices- The
different places have various practices of
culture, ethics, values which leads to rise in
barriers of effective communication. In
context of Go Travel, employees have faced
problems with cultural as well as language
barriers which impact business.
Language used- Every and every place
has their own language to speak. In context of
Go travel, they have faced issue with
language used by them. Employees did not
interact with offices staff as they feel insecure
about language spoken by them.
BUSINESS COMMUNICATION
INTRODUCTION Common challenges to effective
communication
Common Contact timing- Business that
operate at overseas countries has to perform
work as per time zone followed in that place. In
order to coordinate among offices, they need to
set common element to remove barriers. In case
of Go travel they face issue to communicate
with each other due to difference of time zone.
This can be improving by setting common time
for both offices.
Strategies for overcoming
communication barriers
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Better relation- For effective
communication, there should be better
relation with other overseas offices. It is
possible when individual of head office can
speak language of oversea office. This
leads to improve communication among
offices and enhance business performance.
Companies are adapting cultural diversity at
workplace to improve cultural environment.
As diverse individual has their own
language and practices which is barrier for
business. The language misunderstands and
failure to adopt leads to create problem
among each other that can be resolve
through proper understanding and listening
very carefully.
The report summarised that business faces
barriers as well challenges in respect of cultural
practices, language used in communication. Such
can be solved by creation of better relation with
individual. Also, communication and negotiation
assist in influencing culture of concern.
Cultural influences on
communication and negotiation Conclusion
References
Valos, M. J. and et. al., 2018. Integrating online
communities within business-to-business
marketing communications: an exploratory study.
Journal of Marketing Communications. 24(5).
pp.450-468.
Wang, W. Y., Pauleen, D. J. and Zhang, T., 2016.
How social media applications affect B2B
communication and improve business
performance in SMEs. Industrial Marketing
Management. 54. pp.4-14.
White, C., 2015. Data communications and
computer networks: A business user's approach.
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