Business Communication: Evaluation and Improvement Strategies Report

This report provides an overview of business communication, focusing on various forms of communication such as emails and face-to-face interactions, and explores principles of effective communication. It reviews literature on organizational communication, including oral and written forms, and discusses the importance of clarity, attention, and conciseness. The report evaluates current communication practices, highlighting the benefits of different communication methods. It provides actionable recommendations to improve communication skills, such as using SMS text messaging and video chat. The conclusion emphasizes the importance of strategic communication practices for business success and offers suggestions for enhancing communication within organizations.

BUSINESS COMMUNCIATION

Executive summary-
It has been evaluated that different communication forms such as emails and face to face
communicate used by individual to interact with specific one in effective manner. It has been
explains that by following appropriate suggestions person can improve and enhance their
communication practices.

Table of Contents
INTRODUCTION.......................................................................................................................................4
Literature Review........................................................................................................................................4
Different forms of organizational communication...................................................................................4
Principles of better communication including clarity, attention, conciseness and other..........................5
Analysis and discussion of all questions......................................................................................................6
Evaluation of communication practices of themselves and others...........................................................6
Recommendations.......................................................................................................................................7
CONCLUSION...........................................................................................................................................7
REFERENCES............................................................................................................................................8

INTRODUCTION
Business communication is procedure of sharing important data between individual
inside and outside an organization. It also refers how workers and management communicate to
reach business aims. The current study will discuss different forms of effective communication
in an company and will also clarify principles of better communication in form of literature. It
will justify evaluation of communication practices of themselves and others.
Literature Review
Different forms of organizational communication
According to Carricarte and et.al., (2017) communication that occur for carrying out
business operations of company is known as internal operational interaction. This form of
organizational communication takes type of written and oral. Oral communication occurs
through face to face meeting or communication which is quite beneficial for message sender and
receiver as it help them to understand each and everything in effective manner. Purpose of this
form of organizational communication is to present main subject or content in organized and
systematic manner. The principles of oral communication form is different from another one that
is clarity, attention, language, consistency, content of message, timeliness and few others.
Among list of many methods or forms face to face communication is the best. It allow workers
within companies to build strong relationship with others and also permit them to interact with
internal organizational members.
Dandekar, (2019) stated that written form of organizational communication is much
better than oral because it is done through emails, memos and with clear instructions that is easy
to understand. The purpose of this form is to send important data with intention of receiver
comprehending message and respond to it clearly. Reading, emphasis, brevity, communication,
honesty, revision and clarity are the principles of written organizational communication form.
Email is one of the best source or form of communication that help to communicate one person
to other at different places quickly. It is an electronic form of interaction that is exchanged
between individuals through mobile phones, tablets and computer as well as other electronic
devices such as laptops.

Principles of better communication including clarity, attention, conciseness and other
According to Wu and et.al.,(2018) communication is procedure by which information and
essential data is exchanged between one person to another through a common system of signs,
symbols and behavior. It is one of the way individuals can send and receive message through
nonverbal and verbal means including oral or speech communication. In order to communicate in
effective manner and share important info a person need to follow some principles. It is
perceived to be better only when receiver receives specific message in same type and context as
it is sent by message sender. There are few principles observed in assuring effectiveness of
communication and better interactions. Consideration is the first and most useful principle of
better communication. It refer to prepare every message stand into front of receiver, sender
before sending message has to emphasis with aspiration, desires request and needs of receiver. In
corporate world each and everything begins and accomplished with full considerations and
courtesy. It is benefit that each party expects to obtain when entering into a contract. It can be a
monetary but also consider as a promise to perform a particular action or a commitment to
refrain from doing something. In order to follow this principle person need to consider and show
interest in message receiver.
Chen and et.al., (2018) discussed that clarity is most effective principles of better
communication it defines clarity of thoughts or ideas gives meaning to significant message.
Before sending message sender must assure whether info is clear or not. Content of sender
should be comprehended in same manner & sense in which it is transmitted. This principle can
be achieved through different ways such as by avoiding technical issues utilized in one
profession. It can be said that by splitting running content into paragraphs sender can achieved
clarity which is really very important to communicate with other.
According to Kloppers and Fourie, (2018) to become effective communicator individual
needs to consider all principles of better communication. Conciseness is one of the most essential
principles of communication. Message to be communicated must be brief, amount of info can be
just appropriate, neither too much nor too little. Content should be clear and not much lengthy
which in return provide many benefits. For example, short and simple message is easy to
understand by receiver which makes them able to act accordingly. It analyzed that length letters
or messages may not outcomes in desired actions. High volume phrases can show sender

scholarship but may not assure them to achieve desired things. Concise content saves energy as
well as time of receiver and sender. It is a free tool that saves time and money as well and makes
communication easier for everyone. In recent time, email is still among the most highly utilized
communication approaches at workplace.
Analysis and discussion of all questions
Evaluation of communication practices of themselves and others
Effective communication between one or two person builds strong relations. There are
varied types of communication forms accessible in business world that can be used to
communicate with consumers, suppliers, workers, and other stakeholders.
From above discussion it analyzed that that communication most people use email as
effective form of communication, it affects communication between receiver and sender. It has
been analyzed that oral and written form of organizational communication is quite different from
each other but beneficial for company. Many people at workplace use common methods to
communicate with each other. For example, workers within companies would like to use emails
as discussed above that are quite beneficial for them in term of building strong connection
between others and enhance performance. But some of applicants are unable to use it which
affects negatively on productivity and performance level of business. They do not understand
how to use it when situation is critical and opinion of experienced person is required.
At that movement, I am able to perform effectively as I use face to face communication
in order to communicate with my team members as well as seniors. When I converse with
someone who disagree with my communication over email or text can be ineffective. I like to
use face to face interaction that is easier to manage. It leads to a sense of camaraderie and
community, which leads to stronger workplace relations in longer term. It makes individual able
to understand the body languages of other which can tell them how other one is feeling.
There are many barriers occurs when people attempt to interact with each other. But by learning
and comprehending challenges individual can overcome it in systematic manner. There are
following suggestions describing in context of improving communication practice.

Recommendations-
 It can be said that communication procedures includes comprehending, meaning and
sharing and it also consists of eight important components such source, receiver,
message, channel, environment, interference, feedback and context. In order to enhance
communication act person must use SMS text messaging while performing their roles in
organizations (Rothschild, 2018). It is short way, generally informal and is a better way
to communicate small bits of data that can be obtained and replied to at recipients own
leisure. With simple text individual can inform to their seniors and co-worker about
anything which they want to share in short term period.
 Furthermore, it can be said that in business world effective communication is very
important between consumers and service provide or employees between management
which makes them able to get any information related to products or further changes.
People are suggested for using video chat as one of the latest form of communication. It
allows receiver and sender to see each other, permitting them to be capable to understand
facial expressions and read body language. There are different types of application
available in market which can be used to communicate with buyers and other
stakeholders. With varied video calling apps accessible for free such as Face time, Skype,
Facebook etc. are definitely worth considering. For example, a person with their method
can meet with consumers from all over the world and provide information about products
or services which they want to offer.
CONCLUSION
From above analysis it has been concluded that organizational communication are used to
understand interaction between sender and receivers. It also summarized that by using
appropriate strategies and forms such as face to face, email and other communication procedure
is easy as it can be held in effective as well as systematic manner. Furthermore, from above part
various suitable suggestions are described to improve communication practices.

REFERENCES
Book and Journals
Carricarte, A.L and et.al., 2017. System and method of employing a client side device to access
local and remote data during communication disruptions. U.S. Patent 9. 774. 702.
Chen, C and et.al., 2018. Clarity begins at home: Internal information asymmetry and external
communication quality. The Accounting Review. 93(1). pp.71-101.
Dandekar, H.C., 2019. WRITTEN, ORAL, AND GRAPHIC COMMUNICATION. The
Routledge Handbook of International Planning Education.
Kloppers, E. and Fourie, L., 2018. Principles of Participatory Communication Reconceptualised
for Instructional Corporate Social Responsibility Communication. Communicatio. 44(1).
pp.89-106.
Rothschild, L.M., REAGAN INVENTIONS LLC, 2018. Device, system and method for mobile
devices to communicate through skin response. U.S. Patent 9. 953. 494.
Wu, J and et.al., 2018. Information and communications technologies for sustainable
development goals: state-of-the-art, needs and perspectives. IEEE Communications
Surveys & Tutorials. 20(3). pp.2389-2406.