Communication Skills for Business: Analysis Report, Semester 1

This report provides a comprehensive overview of communication skills essential for business success. It begins by defining communication models and systems used in business, differentiating between formal and informal communication methods, and outlining key communication principles. The report then delves into the application of technology in various communication scenarios and addresses common barriers to effective communication. The core of the report focuses on oral communication, including methods and styles such as group discussions and seminars, and provides guidance on delivering formal business presentations. It also details the importance of active listening and effective responses to questions. Furthermore, the report examines written business communication styles, including the creation of CVs, emails, and letters, highlighting their significance in conveying information professionally. The report concludes with a summary of the key findings and references relevant sources to support the analysis. This report is a valuable resource for students seeking to improve their business communication skills, and it is available on Desklib, a platform providing AI-based study tools for students.

Communication Skills
For Business

Table of Contents
INTRODUCTION 3
TASK 1 3
1.1 Describe Communication models and systems used in business..........................................3
1.2 Describe the methods used and the benefits of both informal and formal communications
system..........................................................................................................................................5
1.3 Describe principles of communication..................................................................................7
1.4 Analyse the use of technology for different types of communication...................................7
1.5 Barriers to effective communication.....................................................................................8
TASK 2 8
2.1 Define the methods and styles of oral communication.........................................................8
2.2 Present Business information orally in a formal situation...................................................9
2.3 Explain the important points to remember when responding to questions like Listening to
the questions completely, paraphrasing the questions, thanking the questioner.......................10
TASK 3 10
3.1 Communicate information using appropriate written business styles and methods ..........10
CONCLUSION 12
REFERENCES 13
14

INTRODUCTION
Communication refers to as the medium of exchange between two parties where the
transfer of information from one party to the another party is done in a systematic manner. The
factor of communication is essential for the business as it serves as the brain for the organisation.
It enables the member within the business informed about all the happening regarding the
internal tasks and external tasks. It involves the interaction between the human being in order to
initiate, execute and accomplish and prevent certain actions in order to achieve the goal within
the given time frame. This written report is prepared to with the aim to pass the interview and
includes study about the implementation of the technology in various form of communication.
Furthermore, different styles related to the oral communication will also be discussed.
TASK 1
Covered in PPT
TASK 2
2.1 Defining the methods and styles of oral communication.
Oral communication is the most used method which involves expressing of the feeling,
thought and ideas by the word of mouth. For example: staff meetings, seminars, business
meetings, face to face meeting, general discussion etc. oral communication can be done through
various methods such as:
Group discussion: It is the type of oral conversation where the discussion is done on a
specific topic with the aim to evaluate certain features of individuals engaged in that group.
Group discussion generally involves 10 to 12 members who come together to discuss their
viewpoint on the topic so that the decision can be formed.
Seminars: Seminars involves gathering a group of people to come up to the decision by
discussing the topic which have been stated. Here all the candidates share their view point so that
the decision may be formed by considering the insight of the topic.
2.2 Presenting Business information orally in a formal situation.
Listing down and explaining the main points to be considered whilst giving a
presentation or speech:

While giving presentation or speech a communicator must focus on the several point so
that the effective presentation or speech can be delivered to the target audience. Some major
points which is to be considered while presentation or speech are as mentioned:
Focus on the main message: while presenting the presentation the representative must
focus on the main purpose of the message that is to be delivered. They must focus on the targeted
topic should not go off track while giving presentation (Bergener and et. al., 2012).
Keep your audience in mind: Here the representative of the presentation must focus on
determining who are their audience and what are their expectation so that the speaker can choose
the right tone which will give their audience a best experience from the presentation.
Use of appropriate gestures and eye contact: the speaker must focus on their body
language and on maintaining the eye contact with the audience so that the audience feel
themselves as a part of this presentation and can understand the message quickly which the
speaker wants to convey.
Explain elements like visual aids, non-verbal elements.
Above mentioned elements has been explained below as these are the most important
elements which are to be considered while conveying the messages through presentation.
• Visual aids: Visual aids refers to as the process of transferring of the information through
the graphical representations, diagrams, photos and video clips. Use of visual aids while
giving presentation make the topic clearer and interesting for the audience.
• Non- verbal elements: Nonverbal elements are those which involves communication of
the information through signals like eye contact, gestures, body language which enables
the speaker to connect with the audience in a quick manner. This also involves facial
expression of the representative while presenting the presentation (Daff, De Lange and
Jackling, 2012).
2.3 Explain the important points to remember when responding to questions like Listening to the
questions completely, paraphrasing the questions, thanking the questioner
While responding to the questions there are certain points which are to be considered so that
the actual output can be extracted. For responding to the question like:
• Listening to the questions completely: This states that before coming to the conclusion
an individual must look what exactly the question is all about and should focus on all the
major part which are question is trying to ask. Presenter must first listen the question

carefully, analyse it and then answer it. In case, the Presenter does not know the answer
of the asked question, then he/she must apologize and take the opportunity to learn it
further.
• Paraphrasing the questions: Presenter must paraphrase the question so that he/she can
get the time to think over the asked query, this way presenter can effectively answer the
question. Also, it is needed to paraphrase the question so that presenter can be sure that he
or she has listened and interpreted the question right.
• Thanking the questioner: Once the question is asked, it is important to thank the
questioner. While thanking the questioner one must focus that the body language and the
gesture while thanking matches to the words spoken (Yoshida, Yashiro and Suzuki,
2013).
TASK 3
3.1 Communicating information using appropriate written business styles and methods
Using appropriate business styles play a vital role as this helps individuals to understand
information in the easier manner without any confusion. Various methods of these written
business communication are as follows- CV, email and a letter etc. that are appropriately
described below:
Letter
To,
Mr. Charles Henry,
Manager, XYZ Corporation
Date: 12th September, 2019
Subject: Cover Letter for the post of Marketing manager
Respected Sir,
This letter is to inform you that I am highly grateful for you to consider my application
regarding the position required. Please be informed that I am keen to work as a Marketing
Manager and use my skills and competence in order to essentially and appropriately succeed in

the job role. Please find attached my Curriculum Vitae (CV), as it contains all the necessary
information about my education, experiences as well as skills. I would be eagerly waiting for
your reply.
Thanking You,
John Stanley
CURRICULUM VITAE
Name: John Stanley
Address: Wooden Street Road, London.
Telephone: [phone]
Career Objective:
Seeks to work with a firm where I can increase my comprehensive and technical skills and
knowledge.
Learning Qualification:
 Bachelor of Business Administration, (2016)
 Master of Business Administration (2018)
Experience:
1-year experience as an Assistant Marketing Manager.
Key Skills:
I.T. Skills:
• Digital Marketing
• Data Analytics
Soft Skills:
• Teamwork
• Effective Communication
Hard Skills:
• Critical Thinking
• Effective Decision Making
Declaration:

According to me all the information is correct and in a significance manner.
Date: 23rd September, 2019
Place: London, United Kingdom
Email
From: [e-mail]
To: [e-mail]
Cc: [e-mail]
Subject: Re: Acceptance Letter
Dear Mr. Charles Henry,
Thank you for providing me the opportunity to work with your company, as this could be a
major head start for my career. Moreover, being associated with a company like yours would
allow me to enhance my skills that would allow me both personal as well as professional
growth opportunities in future. I would try to work within my ethical code of conduct and
contribute in future endeavours effectively.
Sincerely
Mr. John.
CONCLUSION
From the above mentioned report it can be inferred that communication plays a vital role
in the business association as it enables the interaction between the parties. Various models of the
communication have also been studied. Formal and informal communication along with their
benefits have been mentioned. The study all summarises about the different channels and barriers
which effects the effective communication within the business. The study also concludes the
different principles associated with communication, oral communication and the skills which are
required for the presentations. Lastly the consideration on the writing business styles have also
been given along with the preparation of CV and Emails.

REFERENCES
Books and Journals
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Brink, K. E. and Costigan, R. D., 2015. Oral communication skills: Are the priorities of the
workplace and AACSB-accredited business programs aligned?. Academy of
Management Learning & Education. 14(2). pp.205-221.
Burke-Smalley, L. A., 2014. Using oral exams to assess communication skills in business
courses. Business and Professional Communication Quarterly. 77(3). pp.266-280.
Daff, L., De Lange, P. and Jackling, B., 2012. A comparison of generic skills and emotional
intelligence in accounting education. Issues in Accounting Education. 27(3). pp.627-
645.
Kakepoto, I. and et. al., 2012. Perspectives on oral communication skills for engineers in
engineering profession of Pakistan. International Journal of Applied Linguistics and
English Literature. 1(5). pp.176-183.
Royle, J. and Laing, A., 2014. The digital marketing skills gap: Developing a Digital Marketer
Model for the communication industries. International Journal of Information
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perspective of accounting skills. Oman Chapter of Arabian Journal of Business and
Management Review. 34(973). pp.1-12.
Siewiorek, A. and et. al., 2012. Learning leadership skills in a simulated business environment.
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Sung, J. and et. al., 2013. The nature of employability skills: empirical evidence from S ingapore.
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Verčič, A. T., Verčič, D. and Sriramesh, K., 2012. Internal communication: Definition,
parameters, and the future. Public relations review. 38(2). pp.223-230.
Wilton, N., 2012. The impact of work placements on skills development and career outcomes for
business and management graduates. Studies in Higher Education. 37(5). pp.603-620.
Yoshida, T., Yashiro, K. and Suzuki, Y., 2013. Intercultural communication skills: What Japanese
businesses today need. International Journal of Intercultural Relations. 37(1). pp.72-85.