Report on Communication Management Strategies for Samsung's GSM Launch

This report examines Samsung's communication management strategies in the context of its GSM network launch, focusing on how the company can effectively communicate with stakeholders. The report details the decision-making process, including identifying target markets, financial planning, and strategic considerations for the UK market. It explores both internal and external sources of information to inform business decisions, such as sales figures, customer records, government websites, and social media. The report also discusses corrective measures Samsung can take to improve performance, including seeking advice from UK management and consultants. Furthermore, it analyzes stakeholder involvement, promotional strategies, and communication channels with the local community, including the use of social media, internal memos, town hall meetings, and local media advertising. The report emphasizes the importance of feedback, stakeholder satisfaction, and effective communication to ensure a successful product launch.

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Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1...........................................................................................................................................1
1.2...........................................................................................................................................1
1.3...........................................................................................................................................2
1.4...........................................................................................................................................2
TASK 2............................................................................................................................................3
2.1...........................................................................................................................................3
2.2...........................................................................................................................................3
2.3 ..........................................................................................................................................4
2.4...........................................................................................................................................4
TASK 3............................................................................................................................................4
3.1...........................................................................................................................................4
3.2...........................................................................................................................................5
3.3...........................................................................................................................................5
3.4...........................................................................................................................................6
TASK 4............................................................................................................................................6
4.1 & 4.3 enclosed in PPT......................................................................................................6
4.2...........................................................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
Communication management is the refers as plan which assist the managers and the other
workforce to interact with each other in the organizations. This process is required to be done
effectively because communication is the source of exchanging information. The crucial
information of the company is exchanged form one party to another. In order to make effective
communication at workplace, the managers needs to focus on communication management. The
present report is based on the case study of Samsung which is a leading company in terms of
electronics, engineering and chemicals. The cited document is prepared with a motive to depict
the use of communication channels by this stated venture. In addition to this, it also focuses on
the use of strategies in order to improve the storing and collection of information (Hollensen,
2015).
TASK 1
1.1
As per the current scenario, Samsung is going to launch GSM network to enter the global
market. In order to introduce new services, the manager of this company needs to take certain
decisions for the manifestation of the plan. The management needs to gather information at
different levels as from operational, strategic and tactical. In terms of tactical decisions, the
organization needs to identity its target market. This will allow the company to know the actual
users of the GSM network. In addition to this, the company will also be required to identify the
financial decisions so that proper allocation of financial resources can be done. Besides this, the
management of Samsung should focus on making strategic plan with reference to planning,
organizing and controlling. Al l these decisions will allow this company to to manifest the plan
in an effective manner.
The company will also be required to identify the location for their office. For an
instance, the firm is planning to offer GSM services for which the organization is required to
open customer service centres and its corporate office. For the same, the management should
focus on location (Bhatt, G. D., 2001).
1.2
In order to ensure the effective decision making by the management of Samsung, the
company needs to examine the certain level of information and knowledge. It allows the
company to gain overall view of the plan that is going to be implemented by the top management
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of this firm. In order to formulate the strategic plan, the firm needs to consider the UK business
laws. The organization belongs to South Korea where the laws and regulations are different.
However, it is crucial for this company to identify the concerned laws and regulations. Besides
this, the management also needs to focus on recruitment and selection process of the new
employees. As the company is going to trade in UK market where it will be need to hire
qualified employees. On contrary to this, if the management continues its new plan with existing
employees then they can provide personnel development training. This will assist the workforce
to learn the practices for the new plan (Massingham, 2014).
1.3
Samsung can adopted both internal and external sources of information. It will allow the
company to make effectual decisions for the company. However. The management can consider
internal sources such as sales figures, personal records, customer records and financial
documents. However, with the help of sales figures the organization will be able to identify the
current position of its sales. Besides this, customer records will assist the company to evaluate
the existing customers so that they can communicate for the new plan. On another hand, the firm
can also adopt the external sources such as government websites, journals and other so0cial
media. By considering the external sources, the management will be able to trace the position of
the competitors. It will allow the company to take appropriate business decision for the new plan.
In context to this, adoption of social media sites will help the company to know the
consumer perception and preferences. This will provide guidance to the management to make
effective and appropriate business decisions. Preparation of company web page will aid the firm
to communicate with the customers. It helps in creating good relations between the company and
its employees. It will assist the organization to increase its sales and profitability in an effective
manner (Ailawadi and et.al., 2009).
1.4
The management of Samsung can take corrective measures in order to improve their
performance. The firm can take advice for the UK management with relation to what to do. This
will allow the management of Samsung Korea to analyse the whole market. In addition to this,
taking advice will also help this organization to get an idea sales and demands. Besides this, the
management can also analyse the appropriate promotional techniques which will remain fruitful
in order to attract the customers of UK. The management needs to evaluate the most suitable
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promotional tool so that it can increase its customers base. The company can also take legal and
financial advice form the consultants. The ultimate impact of the same will improve the quality
of the services offered by the company (Massingham, 2014).
TASK 2
2.1
Samsung is launching new product and for this event it is necessary for the organisation
to know who are the stakeholders of the organisation which will be involved in the occasion.11 Government: When it comes to launching of new product. the organisation should focus
on the rules and regulations laid by the government. Need of government must be
fulfilled so that there is no interference of government.11 Employee:Launching of new product is not possible without the help of employee. So its
very important to include the employee in every event so that they are motivated and feel
that they are the part of the organisation and work hard for making the event successful.11 Suppliers: Suppliers are the important part for launching of product as the distribution of
new product will be done by the suppliers involvement of suppliers is very important.
They must know everything about the product so that they can sale the product more by
approaching to more and more people.11 Customers: Most important part of launching the new product is customer so the
involvement of key audience is very important so that they can know everything about
the product which will help them to take the decision of buying the product (Ailawadi
and et.al., 2009).
2.2
Good relationship with stakeholders is very important part for running the business
successfully and also making the event successful. There are many ways through which the
organisation can make good contact with the stakeholders. Organisation can use some some
communication channel through which they can reach all the stakeholder. To approach and
communicate the potential customer use of social media like Facebook and twitter can be done
which will help the organisation to reach most of the people very easy. Best way to communicate
to the government is through telephone and emails as this is the easy way to make contact with
government. Making of good contact with the employees is very important as they are the part
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of the organisation it can easily communicate through word of mouth. To make a healthy
relationship with the suppliers organisation can use letters and fax so that it can reach to
suppliers who are far away from the location of the organisation.
2.3
For making the event successful it is very important for the organisation to involve the
interest of all the stakeholder present in the organisation. To increase their involvement and
interest organisation can use some strategies and they are as follows:
1. Taking of feedback: Best way to involve the stakeholders is to take their feedback about
what they felt about the event and what is their opinion related to the launch of new
product. After listening to their opinion organisation can easily know their need which
will help the organisation to improve the next event. And can make changes according to
their needs.
2. Satisfaction of stakeholder: Happiness of stakeholder is based on how much they are
satisfied with the launch of new product and the event. So to satisfy the stakeholders all
the needs must get fulfilled by the organisation which will increase their interest in the
event and make the event successful (Massingham, 2014).
2.4
Success of new product fully depends on how much stakeholder are satisfied and happy
from the launch of product. Some of the promotional strategies can be used by the organisation
to make the event more memorable. Organisation can provide gift hampers to the stakeholders
who attended the event which will make the event more interesting as gifts increase the
excitement of all the people present in the event. Whenever the attendees will look at the gift
they will remember the event. Even the person who didn't attended the event ill come to know
about the product launch which will increase the sale of new product. Organisation can make
event memorable through organising some activities which involve all the people like taking of
taking feedbacks and opinions through social media so that they feel wanted which will increase
their interest in the organisation (Ailawadi and et.al., 2009).
TASK 3
3.1
To interact with local community it is very important for the organisation to have a good
communication channel so that it can get connected to the local community very easily. Samsung
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has a good communication channel but it can make its communication channel better. For
interacting with local community most easy ways is to communicate through social media as
now a days every people uses social media so it is very easy for the organisation to communicate
to the people which will increase the size of potential customer. To communicate with the
employees organisation uses internal memo which is forward to all the employees working at the
workplace. Meeting formal is used to communicate with board of directors of the organisation.
Telephone and email is the good source to communicate with government and suppliers as they
are less interested in the work activity it is to inform about the thing they should know about the
organisation through this communication channel (Ailawadi and et.al., 2009).
3.2
It is very important to improve the communication system according to the modern
techniques available in the market so that it is easy for the organisation to communicate with all
the stakeholder when required. For effective communication before taking any action
organisation must think of the present situation and think about the reaction of the people.
Taking of feedback through the statements from the customers make it easy for the organisation
to know the strength and weakness. So that can work on the weakness and turn them into
opportunities. Most effective communicators should be appointed on the supervisory position so
that communication can be done in the best way which can put good impression on the
stakeholder. To Strengthen the communication within the organisation team building exercise
must be used by the organisation so that employee working in the team can easily communicate
with each other (Bollinger and Smith, 2001).
3.3
For maintaining better communication between the organisation and local community
Samsung UK uses town hall meetings to reach most of the people and tells about the new plan
which they are providing for making the product more better. This is the best way to
communicate to the people so that they can come to know about the new technologies. Best way
to communicate to most of the people is through local media like advertisement in the local
newspaper and visual advertising in the local channel so that organisation can communicate their
message to al the local people easily. Communication should be done by the person who is best
at communicating so that it can inspire many people which can attract them towards the
company and the product and services which are provided by them. Proper planning is very
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important for communication as most of the objectives depend on how well the organisation is
communicating with the local community.
+
3.4
As per the current designation, I need to make interactions with the lower and upper level
as well. In addition to this, I also communicate with the customers and clients for which effective
communication is needed For future growth and development, it is crucial to have good
communication skills. On the basis of my SWOT analysis, it has been evaluated that my
strengths are leadership and management skills. Bu8t my weakness are communication skills
which are required to improve for future development. There are certain methods that I have
adopted for the improvement. Following are given below (Bollinger and Smith, 2001).
Seminars and conference: Seminars and conferences will help me to improve my
communication skills. Here, the discussion with other candidates will increase the knowledge
and helps in gaining confidence.
Personal development classes: This is another method which will help the trainee to improve
the current position.
TASK 4
4.1 & 4.3 enclosed in PPT
4.2
The management of Samsung can adopt the measures for the improvement of the data
security. At Samsung, all the operations are conducted with the help of computers and in
digitized process. This allows the company to collect and store the data whether it may be of
huge size. In addition to this, storage of data in computer helps the organization to save it form
the long time. But on contrary to this, the security is the major issue. The company needs to
adapt the requisite measures in order to enhance the data security. The organization can use
different software like MIS and can also form internal portals. This will allow the organization to
maintain the security with reference to customers and company data as well (Cornelissen, 2014).
CONCLUSION
The management of Samsung has adopted different communication techniques which has
helped the organization to attain its new plan effectively. Additionally, the company also has
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adapted different tools for the improvement of information system. This has assisted the
company to enhance its current position.
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REFERENCES
Books and Journals
Ailawadi, K. L. and et.al., 2009. Communication and Promotion Decisions in Retailing: A
Review and Directions for Future Research. Journal of Retailing. 85(1). pp.42–55.
Bhatt, G. D., 2001. Knowledge management in organizations: examining the interaction between
technologies, techniques, and people. Journal of knowledge management. 5(1). pp.68-75.
Blanc, B. and Bouillon, J., 2012. Organizational devices for knowledge management: Proposal
for a crossover perspective between knowledge sciences and communication sciences.
VINE. 42(3/4). pp.382 – 395.
Bollinger, A. S. and Smith, R. D., 2001. Managing organizational knowledge as a strategic asset.
Journal of knowledge management. 5(1). pp.8-18.
Burke, R., 2013. Project management: planning and control techniques. New Jersey, USA.
Cornelissen, J., 2014. Corporate communication: A guide to theory and practice. Sage.
Epstein, R. M. and Hundert, E. M., 2002. Defining and assessing professional competence.
Jama. 287(2). pp.226-235.
Hollensen, S., 2015. Marketing management: A relationship approach. Pearson Education.
Kim, H. and Feamster, N., 2013. Improving network management with software defined
networking. IEEE Communications Magazine. 51(2). pp.114-119.
Massingham, P., 2014. An evaluation of knowledge management tools: Part 1 – managing
knowledge resources. Journal of Knowledge Management. 18(6). pp.1075 - 1100.
Online
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http://wecommunication.blogspot.in/2012/01/osgood-schramm-circular-model-of.html>.
[Accessed on 21st December 2016].
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