Communication Essence and Training for Active Kids in the UK

This report addresses the communication challenges faced by the "Active Kids" organization in the UK, which aims to promote healthy eating habits among children and combat childhood obesity. The report highlights the need for communication training for new staff members who encounter barriers in effectively conveying their message. It emphasizes the importance of understanding communication processes, utilizing various communication tools, and adapting strategies to engage children and their parents. The report outlines key aspects of communication, including the need for communication, potential barriers, and the importance of verbal and non-verbal communication methods. It also details the training needs of the staff, focusing on understanding child psychology, using electronic and social media, and the evaluation of the training program's effectiveness. The report concludes by emphasizing the importance of a comprehensive communication plan, the cooperation of local authorities, and the introduction of children's activity centers to reinforce the message of healthy eating.

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Communication Essence for Success
Name
School

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E mail
To
The National Children Welfare
United Kingdom
Sub: Need a communication trainer for imparting training to volunteers and staffs.
Dear Sir/Madam,
This is to draw your attention towards a self run organization named “Active Kids”, our
organization is focused to make children aware about the benefit of green vegetables and healthy
diet. “Active Kids” is a dedicated organization that has been working since 2010 for spreading
awareness among kids and their parents about the benefits of nutritious diet over junk food. Now
a day 7 out of 10 children are found to be obese, knowingly or unknowingly the inclusion of junk
food in diet has dragged them to many unwanted diseases. Hence being an inseparable part of
society, our organization has found that it is its social responsibility to make kids understand
about the demerits of junk diet, kids are the pillar of nation so “Active Kids” is indirectly trying
to serve nation.
On the mission to give our nation a healthy and strong future pillar, Active Kids has hired new
staff for covering more areas of the country and spread the information to our target audience.
The new team of staff is naïve and they are encountering communication barriers like the lack of
knowledge of communication tools, less information about the communication process and some

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basic demographic knowledge. So all these lead to incomplete communication process and the
desirable result is not yield. Hence it is requested to arrange a training team who can give
training to the new staff and help them work better in the field.
Thanking you
With Regards
S Jones
MD, Active Kids

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Introduction
In today’s era any new product or service can reach zenith with the help of proper
communication skill. The need to speak and make people understand about the various services
is done only with the help of proper communication channel. Before hitting the target audience
with the idea, it is very necessary to know about the medium of communication for spread of
message. The concept of “Active Kids” also depends and relies a lot on communication and it is
very important to know about the channel of communication that is to be used in spreading the
message to attain its objectives and goals.
Active Kids
We all know that kids are the future of any nation and a good nation can only be built if its kids
are healthy. With the introduction of junk foods, kids seem to be more attracted towards their
taste and flavor. The fact is that despite having good taste of these foods, one fails to derive
nutrition from these, kids and young adults only get saturated fat, cholesterol and Trans fat from
these eatables. All these results in diseases like diabetes, heart diseases, uric acid, hypertension
etc at a very early age. Active Kids is trying its best to make sure that young kids of nation get an
insight about the effects of overtake of these eatable. Active Kids is using communication as a
medium to express their concern over this topic.

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Process of Communication
The process of communication is two way as it includes spread of message and reaction from
audience, without a reply from audience any communication channel is incomplete. A proper
training of communication is required for the team of new staff. The new joiners’ are required to
know that, if they want to directly communicate with the kids they at first must try to grab their
attention. Communication can be verbal as well as non verbal but for kids one needs to use both.
Generally kids tend to pay less attention to monotonous dialogues and speeches so it is obvious
that the new staff must be trained to hold on the attention of kids towards their dialogues. A
small story or a play could act as a channel of proper communication for target audience.
Imparting training on communication is not a simple task; it requires effort from the trainer to
make the trainee understand the basics of communication and the proper use of channels.
Basically the channels used for communication depends upon the audience. Here are few points
that are required to be discussed before imparting training to the joiners.
 What is communication?
 Need for communication
 Channel for communication.
 Message to be included in the channel.
 How to make the message catchy and important among the audience.
 How to grab the attention of indirect audience.
 Is there a second plan to be executed if the first fails?
 How to examine the preferable outcome.

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 Is the communication a successful one or not.
 Evaluate the outcome in an interval.
Need for Communication
Communication is the basic requirement of human beings to interact with each other and create
an intellectual society. The basic difference between human and animals are that human can talk
and express their ideas. Think of a scenario where no human being can communicate, do u think
that the society could sustain in such atmosphere? The answer is no, communication is important
for spread of message and ideas. There are three parts of communication, first is idea creation,
target audience, medium for spreading message, thinking about probable barrier,
overcoming the barriers, getting desirable outcomes.
For Active Kids, the part of idea creation is basically focused on influencing kids between ages 5
to 10 years to adopt healthy food habits and avoid junk. The idea creation also keeps parents as
their indirect audience because parents are the one who decide what kind of diet their wards
should consume. Somehow we have also the teachers of the target audience will also be invited
to take a part in exchange of ideas so that kids could get proper training in changing their food
habits.
In United Kingdom, it is found that 7 out of 10 kids are obese due to excess consumption of junk
food like, pizza, burger, pasta, taco, nachos, muffins, noodles, ice cream, chocolates etc. mostly
kids try to avoid green vegetables like broccoli, spinach and other healthy foods. It is the
responsibility of the parents as well as surrounding elders to make them understand the benefits

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of healthy food. Kids are less likely to understand via simple communication they need to be told
via pictures, stories, plays etc.
Volunteers and staff of Active Kids need to cover a wide range of area for spreading of message.
There has to be proper thought process for hitting the target, the first way to communicate is to
visit the schools, the canteens of schools and ask the owners about the food preferences of the
kids, then evaluating that how much nutrition is being in taken by kids and how much saturated
fat is absorbed in the body. After that prepare a skit that includes favorite cartoon characters of
the kids and make the cartoon characters to the skit to speak in favor of healthy diet.
People always think that healthy food cannot be tasty but it wrong a healthy food can be tasty
also so, the staff of Active Kids will also focus that and will take samples of oats noodles, fruit
custard, pineapple pie with them and give it to children for taste. It is very necessary to make
sure that one uses verbal and non verbal communication for spreading of idea.
After the organizing skit on healthy food, poems on vegetables and fruits and storytelling it is
important to observe the behavioral change among the kids regarding their food preferences.
Only close people like parents, guardians, and teachers could observe the change and give
response.
Potential Barriers
Before starting any communication a speaker must do little homework on the probable barriers
that could cause hindrance in the flow of message. Any communication consists of many stages
and individuals. The first among them is the speaker, second is carrier, third is spreader, fourth is
receiver, and fifth is response. In these five stages it is possible that the idea of speaker could be
misunderstood by the carrier and wrong set of idea is sent by people. So the team of staff must be

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given proper training to carry the idea of Active Kids properly and make sure that before altering
the message they ask the organizers.
The second probable barrier is the message spreader; it is possible that the spreader of the
message could spread the idea later or sooner than the decided time. So, before setting goals it is
important to spread the message of the speaker on time. A proper impact of communication
could only be achieved if it is done on decided time.
The fourth is receiver; it may happen that the receiver of the message is not interested in
listening to your idea. The need is to grab their attention via written, verbal and non verbal
communication. The carrier has to act like a postman who has the responsibility to make the
audience listen. Try again and again after proper interval to spread the message among the
listeners.
Any communication series is incomplete without getting response from the listener, so it is
important for the messenger to get response from the audience. Without response the channel is
incomplete. Active Kids staff is like to suffer from the fifth barrier and that is lack of response.
Kids should be treated as primary audience for message and their guardians should be treated as
secondary audience. So it is required to get a feedback from the parents and guardians about the
message.
Training needs
The training to deliver good communication requires the staff to know more about the
demography and psychology of kids. Kids generally tend react more to colors, cartoons and other
kids of their age. Hence, in order to make them understand the benefits of healthy diet the staff
should use these tools. Second is to learn to listen, since we want to get response from the kids so

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it is also important to know their response why they like junk food. Dealing with children
requires lots of patience, so the volunteers need to be friendly with kids.
The ultimate mission of Active Kids is to protect children from deadly diseases due to wrong
intake of food. There are different sessions of the activities that will be carried out by the team.
At the first place, it is necessary to teach the volunteers the proper method of communication.
Then spread the message is the whole nation via various communication channels. Now a day
people mostly use social media and other electronic medium to communicate. In order to make
the communication more powerful it is important to use electronic media and social media.
People on face book, twitter and other sites are found to be more active, than any other site.
Hence, it is important for employees that the employees be trained to use social media effectively
alongside other electronic medium for communication.
Reflection Evaluation
The majority of kids from European country are found to suffer from obesity. Basically obesity
is not a disease; it is a syndrome which results into many deadly diseases. United Kingdom is
one of those nations whose kids are suffering from obesity severely. Imagine a nation that is full
of obese people, who are less active and busy in using internet, watching televisions just as
synonym to couch potato. Active Kids is a part of society and has found that it is very important
to make the children as well as parents aware that healthy foods can never be replaced by non
healthy junk foods. A proper outline of communication is drawn and designed to spread the
message among the target audience. The effort of the organization now depends on how the
authorities co-operate with us to develop a plan to communicate with the kids and the process of
communication. Along with it the local authority’s promise and assurance is also required to

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implement the plan. Introduction of more and more children’s playground and activity centre can
be part of the overall plan.
According to a research of Harvard University kids between ages 5 to 10 need to have a healthy
body so that they can have a healthy mind. It is commonly believed that a healthy mind resides
in a healthy body and hence it is of utmost importance that the message is delivered across to
every hooks and corners of United Kingdom.

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