COMMUNICATION SKILLS FOR BUSINESS: Models, Methods, and Effectiveness

This report delves into the multifaceted realm of communication skills essential for business success. It commences by introducing various communication models, including linear, transactional, and interactive models, along with their applications in a business context. The report then proceeds to dissect different communication methods, such as verbal, non-verbal, written, visual, and electronic communication, emphasizing their significance and effectiveness in both internal and external business environments. Furthermore, it explores the benefits of formal and informal communication, highlighting their roles in maintaining authority, fostering clear communication, and improving relationships within organizations. The report also provides practical insights into making communication effective, including open meetings, creating a receptive atmosphere, using simple language, and the importance of active listening. It then transitions to oral communication, emphasizing its significance and providing an example of an interview conversation. Finally, it includes examples of a Curriculum Vitae (CV) and a business letter, demonstrating practical application of written communication skills.

COMMUNICATION SKILLS
FOR BUSINESS

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Communication models and system used in business.................................................................1
Communication methods and technology...................................................................................2
Making communication effective...............................................................................................4
TASK 2............................................................................................................................................5
Oral Commination.......................................................................................................................5
TASK 3............................................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Communication is said to be a process that is used for transferring and delivering
message between a sender and a receiver. Thus, it is a two way procedure and it can be through
verbal or non-verbal to establish a relationship (Kurtz, Draper and Silverman, 2016). Therefore,
it is considered as an effective tool for working relationship. This report will focus on various
kinds of theories related to communication along with its model. Furthermore, oral
communication and the way through which a candidate present himself or herself is included in
this report. Lastly, skills of writing communication with the help of letter, C.V. And many other
documents are mentioned in this report.
TASK 1
Communication models and system used in business
Model is considered as an idea or thought through which one can frame and design a
process for evaluating conclusion. Further communication model can be classified into three that
are explained below in order to understand it effectively.
Linear Model: It is determined as the simplest one way communicating model in which
message is directly transferred from sender to receiver (Certo, 2018). Feedback concept is not
included in this kind of model therefore, the only work that is to be is to receive message by the
receiver. Various models that are included in this are as follows:
 Lasswell's Communication Model: This model is also know as action model and
it was developed by Harold D. Laswell in the year 1948. It is considered as most
influential communication model (Schermerhorn and et. al., 2014). Therefore, it
is divided into 5 components i.e. who(this includes communicator, sender and
source of message), says what(content of message), in which channel(medium of
media), to whom(audience or receiver), with what effect(in this feedback of
receiver is send to sender).
 Aristotle's Model of Communication: This model is best known for oral
communication and it is primarily divided into 5 elements that are Speaker(he/she
plays an important role in communicating with other person), Speech(through this
medium an individual can deliver his/her message), Occasion(this involves
situations and targeted customers), Audience(they are considered as an passive
1

listeners) and lastly, Effect(it seems whether a person is influenced by the
message or not).
Transactional Model: In this, both sender and receiver plays an important role and they
are equally important. Along with this, it includes non-verbal feedbacks such as body gestures
and language and many more. Following are some models which are considered under
transactional model and these are explained beneath. Barnlund's Transactional Model: It is considered as a multi-layered feedback system
hence, it is a continuous process in which both sender and receiver changes its position as
they are equally important. Therefore, on the basis of this feedbacks are taken from both
parties. Helical model: Its a three dimensional spring curve that shapes like a cylinder or a cone.
It is progressive approach that grows as a person progresses with the age or experiences.
Thus, through this an individual improves knowledge.
Interactive Model: This kind of model is also known as convergence model and it is
same as transactional model as it includes two way communication process (Hashim, J., 2015) .
But mainly, it is used for new media for example: internet. Under this, people cam give their
views or respond to mass communication through videos, news etc., Model that comes under this
is:
 Schramm's Model of communication: This model basically shows a relationship
between the demand for consumers and demand of capital goods that are capital
investment.
Communication methods and technology
In modern terms, there are different kinds of communicating methods that one can use for
interacting with one another. But basically, there are various kinds of methods through which an
individual can communicate and i.e. verbal, non-verbal and written communication etc. and these
are used for both internal and external audiences (Royle and Laing, 2014). Therefore, all these
methods are explained below:
Verbal Communication: This includes usage of words which can be optimised for
delivering right message to correct person. Mainly in this, oral communication takes place and
for this an individual uses simple language. Further it includes face-to-face communication along
2

with the active participation of dialogues. Apart form this, it includes storytelling and crucial
conversation. This is utilised for various process like meetings, interviews etc.,
Non-Verbal Communication: It is not important that information is delivered only
through verbal thus, other than this, that includes wordless message is considered in non-verbal
communication. Further it consist of physical nob-verbal communication that involves body
language such as body posture, facial expressions, eye to eye contact with others and gestures
etc. therefore, while communicating with other it is essential that a person use appropriate
gesture like proper use of hands for example: avoid folding of hands during conversation and
control over actions and words before speaking.
Written Communication: This is an effective process that cannot be avoided at
workplace as entire documentation is done through this and consist of paper, pen, mails and
electronic documentation. Therefore, it is utilised any kind of business proposal, press release,
brochure, contracts and many more (Hesselbarth and Schaltegger, 2014). Effectiveness of this
process depends upon the way it is being presented like writing symbols such as language,
expressions, vocabulary and grammar along with its clarity etc., when a person is to be given
detailed information regarding anything than written communication is considered as an
effective process.
Visual Communication: This is another kind of communication process and it is done by
showing visuals in terms of colour, graphic design, drawing etc., as a quote says “A picture is
worth a thousand words”. Thus, it states that if a picture is enough to express thoughts and views.
Electronic Communication: In recent times this is considered as an effective tool for
communicating as it helps most of the companies in connecting with each other. As a result it
saves time and cost as well. This includes email, instant messaging, text messaging etc.,
Benefits of formal and informal communication
Maintenance of authority of officers: Formal kind of communication that helps an
individual in maintaining a better relation with superiors and subordinates. Thus, it is essential
that a decorum and decency is maintained so as to control chaos happens in business
environment (Jackson, 2014).
Clear and effective communication: This used in order to have a direct contact with
others and subordinates. It will help them in understanding capability, habit and feeling of others.
3

Along with this, it assist managers in evaluating the conditions in which their teammates and
subordinates wants or need information.
Improve relations: It is an effective process for developing a better communication with
others who are working in an organisation. As it enable a person in delivering his/her thoughts to
subordinates so that they can make appropriate decisions.
Making communication effective
As there are many ways through which a person can have effective communication with
one another. The biggest advantage of this is that it helps an individual in establishing a better
communication with one another. Some of the process through which communication can be
made effective are explained below:
Open meeting: It is kind of forum in which team mates not only express their views but
also listens to whatever other person are saying. Thus, it is considered as an effective approach
for establishing an effective relationship between employees and supervisors (Luthans and Doh,
2018).
Create a receptive atmosphere: A better communication always provides and helps an
organisation in maintaining a healthy environment. Therefore, it assist company in avoiding
tensed factor. Thus, it aid them in making effective decision for further future proceedings or
activities.
Maximum use of simple words: Communication can be more effective when instructor
or communicator uses simple words as this will help them in communicating in better manner
because ambiguous words are used that some people can find it difficult in understanding the
same. As a result people will understand whatever the sender wants to deliver to his/her
receivers.
Be a passive listener: Giving commands or expressing views is not the only thing that is
done a person should also be a good listener. It will help them in taking better decisions which
can provide them benefits (Meulenbroek, Bowers and Turkstra, 2016).
Use of presentations: As it has been evaluated that through presentation one can easily
grasp message because it includes pictures and sounds so as to make it more effective.
4

TASK 2
Oral Commination
This is determined as one of the effective method and it is considered under Verbal
communication. Through this one can communicate with each other so it is essential that a
person use good figure of speech so that he/she can influence and convey message in a better
manner. Thus, it is two way process in which both sender and receiver are there. In some cases it
is effective and influential while transferring message from one department to another as it
eliminate the entire process of paper work. Along with this, it enables an individual to directly
contact with superiors and subordinates.
Although it gives effective results but secrecy is not maintained this is the biggest
drawback of oral communication. Henceforth, by generating questions and taking feedbacks
company can satisfy the needs and wants of customers as per their choices and preferences.
Below conversation of interview are explained beneath through which entire process can be
understood:
Interview Conversation
Interview panel (Customer): What kind of a services you are providing to customers?
My response: Sorry for the inconvenience you faced what all happened is because of
misunderstanding I will make sure that it is not repeated next time.
Interview panel (Customer): Who will pay for the inconvenience happened with me as the
services you provided was not up to the mark?
My response: This was the first time that happened company will totally compensate loss that
was faced by you and desired product will be delivered in quick time to your respective address.
Interview panel (Customer): I don't need any excuse and in future I will never purchase any
kind of product from your company
My response: Sir that was our first mistake and I have scolded the person who is responsible for
this but I will make sure that it is not repeated again.
Interview panel (Customer): As your company is renowned so I am giving you a chance so,
kindly deliver products on time.
My response: Yes definitely Sir, and this time I will make sure that not mistakes are repeated.
5

Good day sir and have a nice day. It was nice talking to you.
Interview panel (Customer): Welcome. Same here.
TASK 3
Curriculum Vitae
Name: Edward Mathews
Address: 67th Avenue, Elizabeth Street, London, England
E-mail: [e-mail]
Objectives: To work with a renowned company so as to increase performance and knowledge
sphere. This will further help me in increasing and optimising skills effectively therefore, it will
help me in attaining company's goals and objectives.
Skills acquire:
 Able to manage conflicts
 have effective leadership and management skills. Effective speaking skills
Work Experience:
 Work experience of more than 10 years in the department of sales and marketing
 Designation: As a Manager
Letter
Sainsbury's
Holborn, London
United Kingdom
June 12th, 2018
Dear,
Mr. John Wilson
Head of Human Resource
Sainsbury's
Sincerely,
Hereby to inform you that I, want to join your organisation in order to provide my
6

service to company so as to take company in forward direction. I have an experience of 10 years
in department of marketing and sales. I got this information from job prospectus from various
websites.
In this 10 years of job I have learned about the recruitment and selection process along
with this I have a charismatic personality which helps me a lot in negotiating and influencing
other.
Therefore, I am looking forward to meet you for personal interview, further for any
details contact to following mobile number XXXXXXXXXX.
Thanks and Regards
E-Mail
To: “Edward Mathews”
Cc: All top management
From: “John Wilson”
Subject: Welcome to our company
Dear Edward Mathews
This is to inform you that your C.V. has shortlisted and you have been selected for the
profile of HR manager in our company. So, to make it a deal and discuss about various aspect
of rules and regulations your are cordially invited for the same.
Further for any queries regarding anything you can directly contact with your senior
manager.
Warms and Regards
John Wilson
CONCLUSION
From the above report it has been concluded that, for conveying or delivering message in
a right manner it is essential that an effective communication is used by an individual. In context
with company they should use proper tools and techniques for the same.
7

REFERENCES
Books and Journals
Kurtz, S., Draper, J. and Silverman, J., 2016. Teaching and learning communication skills in
medicine. CRC press.
Certo, S. C., 2018. Supervision: Concepts and skill-building. McGraw-Hill Education.
Hashim, J., 2015. Information communication technology (ICT) adoption among SME owners in
Malaysia. International Journal of Business and Information, 2(2).
Schermerhorn, J. and et. al., 2014. Management: Foundations and Applications (2nd Asia-
Pacific Edition). John Wiley & Sons.
Royle, J. and Laing, A., 2014. The digital marketing skills gap: Developing a Digital Marketer
Model for the communication industries. International Journal of Information
Management. 34(2). pp.65-73.
Hesselbarth, C. and Schaltegger, S., 2014. Educating change agents for sustainability–learnings
from the first sustainability management master of business administration. Journal of
cleaner production. 62. pp.24-36.
Jackson, D., 2014. Testing a model of undergraduate competence in employability skills and its
implications for stakeholders. Journal of Education and Work. 27(2). pp.220-242.
Luthans, F. and Doh, J. P., 2018. International management: Culture, strategy, and behavior.
McGraw-Hill.
Meulenbroek, P., Bowers, B. and Turkstra, L. S., 2016. Characterizing common workplace
communication skills for disorders associated with traumatic brain injury: A qualitative
study. Journal of Vocational Rehabilitation. 44(1). pp.15-31
Bailey, J. L., 2014. Non-technical skills for success in a technical world. International Journal of
Business and Social Science, 5(4).
Kleckner, M. J. and Marshall, C. R., 2014. Critical communication skills: Developing course
competencies to meet workforce needs. The Journal of Research in Business
Education. 56(2). p.59.
Silbiger, S., 2016. The 10-day MBA: a step-by-step guide to mastering the skills taught in top
business schools. Hachette UK.
8