Communication Skills for Business: Report on Strategies

This report delves into the crucial role of communication in business, examining various communication models, systems, and technologies. It presents an analysis of oral communication, including a scenario-based example from a company addressing a delivery delay, demonstrating effective customer service techniques. The report further explores communication in writing through a formal business expansion report for Tesco, evaluating options such as market penetration, product development, market development, and diversification. Each option's merits and demerits are assessed, with product development recommended as the best alternative. Additionally, the report includes examples of written communication formats like letters and emails, demonstrating the importance of clear and concise messaging. The conclusion emphasizes the significance of selecting the appropriate communication method based on the specific context.

Communication Skills for
Business

Contents
Introduction...........................................................................................................................................3
Task 1....................................................................................................................................................3
Task 2....................................................................................................................................................3
Oral communication..........................................................................................................................3
Task 3....................................................................................................................................................3
Communication in writing.................................................................................................................3
Conclusion.............................................................................................................................................6
References.............................................................................................................................................7

Introduction
Business communication is a process where organisation communicate with different
stakeholders (Adler, Rodman and Du Pré, 2016). This project will discuss about
communication models, system and technology. Few answers will be based on provided
scenario and different formats of communication in writing will be considered at the end of
this assignment.
Task 1
Covered in PPT.
Task 2
Oral communication
From the side of company
Hello sir/ma’am, we are very sorry for the delay in delivery and we accept our
mistake. I would like to assure you that you will get your parcel within two days but before
that I would like you tell the reason behind this problem. There was some misunderstanding
regarding delivery address because of which your parcel got delayed. Our organisation rarely
commits these types of mistakes, but we are also imperfect. Customers are god for us; we
never want them to feel bad because of us. If you will talk to our clients, then you will find
that most of them are satisfied. We regret that company failed to honour the contract and
along with apology we would like to offer you a gift card. Our enterprise promises you that
this will never happen again.
Task 3
Communication in writing
Formal report
Business expansion report
Executive summary
Product development is safest option for expansion of business. There are various
alternative, but this is best option for company.
Introduction
Growth is only option for surviving in this highly competitive business
environment. This report will discuss expansion plan of Tesco; it will consider various

options that company can adopt for expanding their operation. Beside this, evaluation of
each alternative will be done for making effective plan.
Areas of expansion
Tesco has four options through which they can aggressively grow their business.
These options are mentioned below:
Market penetration – Expansion does not always means entering in new market.
Tesco can also focus in increase their market share in existing markets. They will have to
concentrate on enhancing sale of existing products like doing more advertising and offering
better discount on current commodities that are being sold at their stores.
Product development – Tesco can also expand their business by increasing their
product portfolio. They can launch variety of new goods and services in existing market as
it will assist them in earning more revenue.
Market development – Tesco is already present in many nations; they can enter in
new market where company does not have any existing till now. They do not have to sell
something new; they only have to follow same process and open stores by offering existing
products.
Diversification – If Tesco opt for this strategy then it means that they will have to
enter in new market by selling completely new product & services. They can enter in
developing nation but starting a business entering in an industry where company is not
currently working.
Merits and Demerits of each option
Market penetration
Merits - This strategy does not involve much risk as organisation does not have to
enter in new economy or sell new product. Discount offers and aggressive advertising can
increase repetitive purchase as customers will avoid visiting other stores.
Demerits – Main issue with market penetration is that it does not offer long term
solutions to an organisation. Tesco can enhance their sale by using this strategy but after
few months they may have to again spend same amount of money for enhancing
decreasing sales.
Product development
Merits - With new products, company can target more customers and it will also
help them in sustaining present one as customers always prefer to have more options in
store.
Demerits – If newly launched products do not get good response from customers

then organisation may face major loss. Instead of expansion, their business may shrink.
Market development
Merits – Tesco has already entered in many nations; they have experience of both.
success and failure. Market development will be easy for them and it will also easy them as
they only have to find appropriate market.
Demerits – Tesco already has many global competitors; these firms have strong
hold in emerging markets, and they may not allow company to grab essential market share
for many years.
Diversification
Merits – It this strategy works then Tesco can aggressively expand their business as
they will use success processes in existing as well new markets. Profit is reward of risk.
Demerits – Among fours strategies, diversification is most risky as company will
not have experience of selling new products in an unknown market. Major loss is a high
probability in this case.
Selection of best alternative
Product development will be best alternative as it will be easy for Tesco and they
can that calculated risk for expansion of business.
Conclusion
At the end, it can be concluded that every option has its own benefits and flaws.
Company should choose best alternative by considering current situation.
Letter
23, park street, London, UK
May 29, 2020
Peter Quinn
32, queens’ road, London, UK
Subject – Newly launched products
Hello Sir,
I want to inform you, from the behalf of company, that we are launching new
products and they will be available for online delivery from first week of next month.
Please contact our sales team for more information. We hope that you will like our new
offerings

Sincerely,
Saul anderson
Email
Subject – Change in time of meeting.
Dear Team members,
The time of weekly meeting is changed from 11 a.m. Monday to 4 p.m. Monday. I request
all of you to be on time and communicate this message to others, in case they have not
received it.
I am looking forward for meeting.
Regards,
Mike root
Senior manager
Sales Department
Conclusion
From the above report, it can be concluded that communication plays crucial role in
overall performance of any team/organisation. Every form of communication has own merits
and demerits, they should be used according to their fitting (Burgoon, Guerrero and
Manusov, 2016).

References
Books and Journals
Adler, R.B., Rodman, G.R. and Du Pré, A., 2016. Understanding human
communication (Vol. 10). Oxford University Press.
Burgoon, J.K., Guerrero, L.K. and Manusov, V., 2016. Nonverbal communication.
Routledge.