Communication Skills for Business: Models, Methods, and Systems

This report delves into the critical role of communication skills within a business context, examining various communication models such as the Shannon-Weaver, Berlo, and Barnlund's models. It outlines different communication systems, including upward, downward, and lateral systems, and explores various communication methods like written, verbal, non-verbal, and visual communication, alongside electronic modes. The report highlights the benefits of both formal and informal communication, and the impact of technology on these methods. It also defines effective communication, emphasizing concrete, coherent, clear, committed, consistent, complete, and courteous approaches. Furthermore, it addresses potential barriers to effective communication, such as noise, physical separation, gender differences, and status differences. The report includes practical examples of oral and written communication, such as cover letters, CVs, and emails, to illustrate the application of these concepts. Finally, the report concludes by summarizing the importance of these communication skills for organizational success.

Communication Skills for
Business

Table of Contents
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
LO1..................................................................................................................................................4
Theory of Communication...........................................................................................................4
Principle of Effective Communication........................................................................................7
Oral Communication....................................................................................................................8
Communication in writing...........................................................................................................8
CONCLUSION..............................................................................................................................10
REFFRENCES...............................................................................................................................11
MAIN BODY ...............................................................................................................................13
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Communication skills is stipulated as an ability to interact with another person.
Communication can be in multiple forms verbal, non-verbal, written and in many ways. This
report brief about the complete description in respect to the communication skills. All the models
that can be a crucial part in communication will be a part of this report. Methods of
communication is also a part of this report. An appropriate personal development plan will be
discussed in this report.
MAIN BODY
LO1
Theory of Communication
Communication plays the very crucial role in the organisational structure (Bi, Ho and
Zhang, 2015). All the aspects of communication can be stated as below.
Models of Communication: Models of communication can be described as below.
Shannon-Weaver Model : This model of communication channelise in a following way.
 Sender: Sender can be denoted as the person who wish to send the message.
 Encoder: Encoder understand the message of sender and forward it further.
 Channel: Channel is the way through which message is transfer to the receiver.
 Decoder: Decoder clarifies the whole message in understandable format for receiver of
the message.
 Receiver: Receiver is stated as the person to whom message was sent earlier by the
sender.
Berlo Model: Berlo model of communication involve the following aspects.
 Sender: Sender is the person who want to make the communication.
 Message: Message is the format or content that a sender wants to send to the receiver.
 Channel: Channel is the medium that used to transfer the message.
 Receiver: Receiver is the person who ultimately receives the message.
Barnlund's Model: This model involves following aspects.

 Source: Source is the origin of the message. Source can be denoted as the way to get the
all information in respect to the receiver.
 Message: Message is the content that needs to be communicated with the receiver.
 Channel: Channel is the medium that used to transfer the message to the receiver of the
message.
 Receiver: Receiver is the person to whom message was sent by the sender.
Communication Systems: Corporate entities use various communication system that can be
stated as below.
Upward System: Upward system of communication flow the information in upward direction.
All the employee at bottom level use this system to interact with all the senior authorities in the
organisational structure (Fang and et.al., 2016). Employees at bottom level use this to interact
with the senior management in the organisation.
Downward System: Downward form of communication can be stated as the flow of information
in downward direction. Management in the company use this process to interact with all the
employees at lower level in the organization by using this communication system.
Communication can be done in written or verbal format or with the help of technology.
Lateral System: This involves the communication between the same level of employees in the
organisational structure. This involves written, oral or communication by email. Lateral
communication can be happened between two individuals or may be in between group of
peoples.
Communication Methods: Communication methods can involve following aspects.
Written Methods: Communication in written format included in this method of communication.
All the information is stated in writing format to convey the whole information (Fogel, 2017).
Written method of communication is a very old method that is used from so many years in the
organisational structure.
Verbal Communication: Verbal communication involve communication in oral form. Verbal
communication is a very fast method of communication that involve fast flow of information to
the receiver of the message. Verbal communication is done over calls or with the voice.

Non-verbal Communication: Non verbal form of communication involve body language, body
gestures, postures to conduct the whole communication process (Galvin, Braithwaite and
Bylund, 2015). This is a very fast-forward method of communication that involve fast flow of
information. Non verbal communication involve both sender and receiver directly in the
communication process.
Visual Communicated: Visual communication involve images or symbols to conduct the whole
communication process. Sender uses multiple images related to the message and receiver
specifies the whole information based on the signal or image send by sender.
Electronic Mode of Communication: Electronic mode of communication involve electronic or
digital mediums to conduct the communication process. It involves sending message with the
help of electronic channel like E-mail or some other medium to communicate.
Benefits of Formal Communication: Formal communication provide various benefits that can
be states as below.
 Formal communication improves the efficiency of the communication.
 Formal communication is very convenient way of communication.
 Formal communication can be preserved as a document in the company's record.
 Formal communication is authentic in nature because it can be proved any time.
 Formal communication provide ease to make the communication.
Benefits of Informal Communication: Informal communication provide certain benefits that
can be stated as below.
 Informal communication is a fast-forward method of communication.
 Informal Communication helps in saving the time from communication process.
 Informal communication also helps in improving the efficiency of the message.
 All the doubts can be resolved only at the time of communication.
Use of Technology in Communication: Technology becomes the crucial aspect of the
organisational structure. Technology also played the major role in the improvement of the
communication of different forms.
Influence on Written Communication: Technology has provided ease to the written form of
communication. Sender can utilise emails or texts to make the written communication. This is
very fast-forward that saves the time.

Influence on Verbal Communication: Technology has provided ease to verbal form of
communication (Watson and Hill, 2015). Sender can transfer the whole information over mobile
devices to the receiver directly. This process save time in communication process.
Influence on non-verbal: Both the sender and receiver can use technology to sent images or
signals in non-verbal communication.
Principle of Effective Communication
Effective communication can be stated as the complete and clear flow of information
between sender and receiver of the message (Henry and et.al., 2016). Effective communication
involve concrete, coherent, clarity, commitment, consistency, completeness and courteous as a
part of communication process.
Concrete: Concrete can be stated as making the communication in clear format. Clear format
convey the information completely.
Coherent: Coherent can be defined as all the usual elements of the communication must be
included in the communication process.
Clarity: There must be a clarity in communication.
Commitment: Commitment create the major impact in making the communication at work
place. It involves the level of dedication in making the communication.
Consistency: Consistency can be defined as putting the sufficient effort in making the
communication.
Completeness: The message that is conveyed in the communication must be complete (Sless,
2019). All the information that is necessary must be included in the communication.
Courteous: Courteous can be defined as the positiveness in the communication. Communication
must involve honesty, respect, open and polite.
Barrier of Effective Communication
Noise: Noise is a big barrier in making an effective communication. Noise affects the clarity in
the communication that sometimes spoil the whole communication. Concentration and focus
while doing the communication can be the best solution for this communication barrier.
Physical Separation: Physical separation is also a huge barrier in an effective communication
(McCormick and et.al.,2018). When both the sender and the receiver are far from each other than
it create a negative impact on the communication. Inclusion of technology while making the
communication can restrict this communication barrier.

Gender Differences: Person from opposite gender don't feel comfortable sometimes to
communicate and that play the big barrier in the communication (Lifei and Yujue, 2018). Gender
differences can be solved with team bonding sessions. Such sessions will improve the confidence
in communication.
Status Differences: Status is also proved as barrier in making the effective communication
(Bylund, 2015). Some people from higher position feels bad in making the communication at
lower level employees in the same organisation and that cause as a huge barrier in the effective
communication. Clarity in mind can be a solution for this problem about the professional aspect
of the employee.
Oral Communication
Dear sir you had the delivery on 13th of this month from the Competence Courier
Company but due to some reasons the delivery could not make possible by the company.
Competence Courier Company is very keen about its services and the company take the
customers as its first priority. Competence Courier Company has the sincere apology for the
inconvenience. The company is assuring the sooner delivery of the parcel. Thank you.
Communication in writing
Cover Letter:
JOHNSON SMITH
24 December 2019
HR Manager
Wills Lifestyle
93 Modern Street
NewYourk
Dear HR Manager
In the growth process of the company a highly skilled professionals are required to create an
positive impact in the growth of the company. Experienced working professional always
provide effective dimensions to the company that improves the performance of the company.
I am a HR Professional with 15 years of work experience in the corporate sector. I contributed

in my previous organisations by making effective and efficient marketing strategies to attract
talented workforce towards the organisations. I initiated employees development programs that
created a positive impact not just on the life style of the employee but also on his family
members. Such initiatives could improve the satisfaction level of the employees from their
current job positions.
I created a reputation in my previous employment of the dynamic professional that can face any
challenge in the best way possible. My nature also played the key role in my effective career
growth. I could communicate with all the employees in the organisation because of my open
nature that also guided me in making productive teams for all the departments of the company.
I am very curious to be a part of Wills Lifestyle as a HR Professional. I am very much positive
about my role in the company as HR Manager and I am sure to make a profitable environment
for the Wills Lifestyle with all my efforts as a HR Manager in the company.
I have mentioned all my details in the resume I attached with my Cover Letter.
CV:
CV
Jhonson Smith
22 grand road, Newyourk City
Professional Summary
A HR Professional with sound knowledge of academics as well as human behaviour. Quick
learner as well as very much keen towards work management. I carry the potential for a quick
learning and also implemented the same in my working practices.
Professional Qualification
 Management in Human Resources from Herefordshire and Ludlow College,2004
 CRPD Level 7 Advanced Certificate Course
 Bachelor in Engineering from Cambridge University,2002
Key Skills
 Capability of assessing crucial situation and make an effective decisions
 Good Quantitative Skills

 Sound IT Skills
 Excellent Communication Skills
Experience
 5 years of experience as an HR Manager at Microsoft.
 4 years experience as an HR Assistant Manager at BJSS.
 6 year experience as an Business Associate in Northern and Shell.
E-mail:
From: [e-mail]
To: [e-mail]
Subject: Job Application regarding HR Manager recruitment
Dear HR team I am kindly informing that I am sending my CV and Cover Letter for the
position of HR Manager in the Wills Lifestyle Limited. I have mentioned all my professional
and personal details in CV and Cover Letter. I am hoping for the best response from the
company. Thank You.
CONCLUSION
This report concluded about all the importance of communication skills in the business
organisation. All the communication models has been concluded briefly in this report. This
report also concluded about the communication system in the business organisation. All the
methods of communication has been concluded briefly in this report. All the benefits that are
associated with formal as well as informal communication also concluded in this report. All the
inclusion of technology in communication at organisational structure has been concluded briefly
in this report. This report also conclude about the principle of effective communication and all
the elements that are associated with the effective communication. All the barrier associated with
the effective communication has been briefly concluded in this report. This report also conclude

about the appropriate response of the company in case of making the delay in delivery to the
client. This report also conclude about the CV, Cover Letter and a Mail for the Jon application in
the company.
REFFRENCES
Books and Journals
Bi, S., Ho, C.K. and Zhang, R., 2015. Wireless powered communication: Opportunities and
challenges. IEEE Communications Magazine, 53(4). pp.117-125.

Fang, Y. and et.al., 2016. Communication: Real time observation of unimolecular decay of
Criegee intermediates to OH radical products.
Fogel, A., 2017. Two principles of communication: Co-regulation and framing. In New
perspectives in early communicative development (pp. 9-22). Routledge.
Galvin, K.M., Braithwaite, D.O. and Bylund, C.L., 2015. Family communication: Cohesion and
change. Routledge.
Henry, P.S. and et.al., 2016. Method and apparatus for arranging communication sessions in a
communication system. U.S. Patent 9,503,189.
Lifei, W. and Yujue, J., 2018. Measurement and effects of language barrier index on Chinese
international trade based on the Gravity Model. Foreign Language Education. (1).p.4.
McCormick, M.I. and et.al.,2018. Boat noise impacts risk assessment in a coral reef fish but
effects depend on engine type. Scientific reports.8(1). p.3847.
Sless, D., 2019. Learning and visual communication. Routledge.
Watson, J. and Hill, A., 2015. Dictionary of media and communication studies. Bloomsbury
Publishing USA.
Online Refrence:
The Models of Communication, 2019.[Online] Available Through
<http://thecommunicationprocess.com/models-of-communication/>