Communication Skills for Business: Report on Communication Theory

This report provides an overview of communication skills for business, focusing on communication theory, models, and methods. It discusses the Berlo SMRC model and the Shannon and Weaver model, highlighting the sender, message, channel, receiver, encoding, decoding, and potential barriers. Various communication methods, including written, verbal, non-verbal, visual, and electronic, are examined along with the benefits of formal and informal communication within an organization. The report also outlines principles for effective communication, such as having a clear objective, staying organized, actively listening, and ensuring clarity. Finally, it addresses common barriers to effective communication, including linguistic, emotional, and physical obstacles. Desklib offers a range of resources, including past papers and solved assignments, to support students in their studies.

COMMUNICATION SKILLS FOR BUSINESS
TASK 1- THEORY OF COMMUNICATION

TABLE OF CONTENTS
• COMMUNICATION MODELS AND SYSTEMS USE IN BUSINESSES
• COMMUNICATION METHODS AND TECHNOLOGY IN BUSINESSES
Benefits of formal and informal communication to organisation
• MAKING COMMUNICATION EFFECTIVE
Outline of principles of effective communication
Barriers of effective communication for different methods

1. COMMUNICATION MODELS AND SYSTEMS
USE IN BUSINESSES
Communication is the process which helps in sharing information ideas and creating a value from such information.
Models of communication are conceptual models which are used to explain the process of human communication and
are helpful approach for maintaining positive working scenario and work life balance in the business. Some of the
communication models are discussed below:
 Berlo SMRC Model of communication- David Berlo developed the Berlo model of communication in 1961. It
consists of a sender, a message, a channel, and a receiver. The explicit procedures and motives involved in
communication between the sender and recipient are defined by this theory.
 Shannon and Weaver model of communication- Claude Shannon and Warren Weaver came up with this model
in 1948. Certain mathematical ideas for communication were included in this framework.

CONTD.
In addition, the following is described in order to better comprehension of the processes involved in the Shannon and weaver
model:
 Sender- The sender is the one who delivers the message and demonstrates his desire to do so by coming up with a creative way
to get the message to the recipient.
 Encoding- In this stage, the sender transforms the message from his or her concept into a language that the receiver may
understand.
 Medium- The means via which a sender delivers a message to the receiver is referred to as the medium. It might be online or in
person.
 Decoding- The receiver of the information codes the received message into a subject that he or she understands in this
procedure.
 Receiver- The individual who gets the communication is known as the receiver. Feedback is the reaction that is launched at the
receiver's end in response to the message received by the sender.
 Barrier- Noise is described as any physical disturbance in the backdrop that might obstruct or act as a barrier to the delivery of
a message; this can include people, the environment, or any other background disturbance.

2. COMMUNICATION METHODS AND
TECHNOLOGY IN BUSINESSES
Communication is the approach of sharing valuable information through which meaningful data can be made and
organisation can achieve their objectives. There are various types of communication methods which can be used by
an organisation some of these methods are - written, verbal, non-verbal, visual and electronic methods, such methods
are discussed underneath:
 Written communication method- Written communication method is a type of communication method which
refers to printed recorded and materials, such as- memos, plans, contracts and other documents which are used for
sharing valuable information.
 Verbal communication method- Verbal communication is communication method which involves exchange of
words verbally or by engaging in speaking with others.

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 Non-verbal communication method- Nonverbal communication is the type
of communication which involves sharing of information without the use of
words, where body language, facial expressions, eye contact, hand movement,
touch and gestures are used to share and transfer information.
 Visual communication method- Visual communication refers to effective
communication and presentation of ideas with the help of using modelling and
graphic design techniques.
 Electronic communication method- Electronic communication is the use of
electronic media to transfer and share the information with the help of using
email, computers, phone, fax machine, video calling and others.

Benefits of formal and informal communication
to organisation
Formal communication refers to the flow of information through proper
and predefined channels and mediums in an organisation which ensures
systematic and timely flow of communication. There are several benefits of
formal communication in workplace, some of these benefits are discussed
below:

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Benefits of formal communication in the organisation
 Clear and reliable- Informal communication is more reliable and hold more clarity as due to clear set of rules and
standards, clear intent can be shared through which right information is shared properly.
 Secrecy- By using formal communication in workplace, this helps to maintain secrecy in the organisation.
 Systematic flow of information- In formal communication, the communication passes through orderly and
planned structure, therefore the structure of formal communication is systematic.
 Maintenance of authority- In formal communication, the authority of top management and superiors over the
employees and their subordinates is effectively maintained while formal communication.
 No overlapping of work- With formal communication, an organisation can systematically divide work in
different departments which will ensure no duplication or overlapping of work.
 Easy knowledge of source of information- In formal communication, the source of each information and
knowledge can be easily identified.

CONTD.
Informal communication refers to casual communication between coworkers and colleagues in the organisation and
flows in all direction and moves freely in the business. There are several benefits of informal communication in
workplace, some of these benefits are discussed below:

CONTD.
Benefits of informal communication in workplace
 Fast communication- Information communication followed in workplace do
not follow chain of command which leads to faster spread of communication and
information.
 Fulfilment of social needs- With the help of informal communication in the
workplace, organisation and employees can meet social and psychological need
which will help to enhance the motivation level of employees.
 Increased productivity and motivation- With informal communication in
workplace, it will be helpful for enhancing employee morale, performance and
productivity through which they can effectively engage in managerial activities.
 Free environment- The informal communication is followed in free
environment and can flow to any direction and degree.

3. MAKING COMMUNICATION EFFECTIVE
Outline of principles of effective communication
There are several principles of effective communication, some of these principles are outlined below:
 Have an objective/ purpose- Communication and means of communication must have an objective which is
needed to be fulfilled through which such information which is important can be shared for achievement of
organizational objective.
 Stay organized- While communicating, create a goals which needed to be accomplished and regularly it. This
will help to focus on allowing people to share information effectively and manage all activities and valuable data
in a précised and systematic manner.
 Carefully and actively listen- Effective communication majorly depends on effective listening skills through
which the opinions and their ideas can be understood and better insight of people can be gained.
 Be clear- While communicating and transferring information, the message should be clearly defined, delivered
and appropriate message must be shared through which the right information can be transferred that can be helpful
for the achievement of objectives.

BARRIERS OF EFFECTIVE COMMUNICATION
FOR DIFFERENT METHODS
There are many obstacles and barriers which can influence and interrupt effective
communication, some of these barriers are discussed below:
 Linguistic barriers- Language barriers are frequently created by a person's lack
of familiarity with the language being used.
 Emotional barriers- Emotional obstacles include a person's lack of trust,
suspicion, or concentration as a result of personal difficulties, which prepares a
person and leads to misunderstanding.
 Physical barriers- Physical barriers to communication in the workplace include
excessive noise, which can disrupt conversation and result in message
misunderstanding.

REFERENCES
 Altheide, D. L., 2020. Ecology of communication. Routledge.
 Back, A., Tulsky, J. A. and Arnold, R. M., 2020. Communication skills in the age of COVID-19.
 Downs, C. W., DeWine, S. and Greenbaum, H. H., 2020. Measures of organizational communication.
In Communication research measures (pp. 57-78). Routledge.
 Gombrich, E. H., 2018. Expression and communication. In Modern Art and Modernism: A Critical Anthology (pp.
177-190). Routledge.
 Johnston, K. A. and Taylor, M. eds., 2018. The handbook of communication engagement. John Wiley & Sons.
 Krizanova, A and et.al., 2019. The effectiveness of marketing communication and importance of its evaluation in
an online environment. Sustainability. 11(24). p.7016.

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