University of the Highlands and Islands: Entrepreneurship Study Guide

This assignment provides a comprehensive study guide on the crucial role of communication skills in entrepreneurship. It delves into both verbal and non-verbal communication, emphasizing their importance in conveying ideas, planning, and achieving business goals. The guide highlights the significance of effective communication in fostering positive relationships with stakeholders, removing barriers, and avoiding conflicts. Key components of communication skills, such as confidence, conflict management, and body language, are discussed. The assignment further breaks down communication skills into categories, offering practical learning activities like fill-in-the-blanks to reinforce understanding. This study guide aims to equip entrepreneurs with the necessary communication tools to express ideas effectively and drive positive outcomes for their businesses. It includes references to relevant academic sources and a section with the answers to the fill-in-the-blanks questions provided.

ENTREPRENEURSHIP 1
Key feature 4-Communications skills
Introduction
One of the essential features of an entrepreneur is communicational skills as it helps in
evaluating effectiveness while executing the concerned business processes (Chen et al., 2018).
This key feature is essential as it will help the leader to transmit his or her ideas to the concerned
people effectively and to achieve the goal of the business (Boissy et al., 2016). Use of practical
communicational skills boost the overall success for an entrepreneur and is regarded as to be a
vital key feature of entrepreneurship.
Learning outcomes
 The study of communicational skills will help in understanding the desired way to
communicate effectively within people.
 It will help in gaining knowledge for the execution of the work process to achieve the
goals of the business.
 The study will help in developing more creative and innovative ideas that will be helpful
for the success of the business.
 The use of various communicational skills will improve the relations with the
shareholders and stakeholders and will promote the growth of the firm by removing
barriers.
Explanation
Communicational skills are considered as vital for an entrepreneur because the leader can
communicate and articulate his or her ideas as well as plan to achieve the common goals for the
concerned business (Baby, Gale, and Swain, 2018). The use of communications skills
encourages communication power among the people associating with the concerned business.
Moreover, they help in avoiding the ambiguities as well as generalizations for promoting the
growth of the firm (Gallois and Giles, 2015). On the other hand, it also removes the barriers
within the business procedures and aid in avoiding different types of conflicts. It has also been
seen that the development of poor communication within different firms or various members
create several types of disputes and significantly affects the overall performance of the business
processes.

ENTREPRENEURSHIP 2
There are few of the crucial components of communicational skill that are important for an
entrepreneur they are confidence while speaking in public, managing conflicts, developing first
impressions, and body language (Swaramarinda, 2018). The communicational skills can be
divided into further categories; they are verbal and non-verbal communication, which can be
utilized in different scenarios as per their requirement. Moreover, the study of communicational
skills as one of the significant feature for an entrepreneur is essential as it will facilitate the
interactions between the people and the employees (Spartz and Weber, 2015). Finally, it can be
said that with the help of communicational skills, the entrepreneurs can express their ideas in
front of the people that will help in bringing positive outcomes for their concerned business.
Learning activity
Fill in the blanks:
1. Two important form of communication skills are verbal and --------------.
2. Poor communications can affect business ---------.
3. Interpersonal skills uses ---------------- communication.
4. ------------- is an interpersonal communicational skill.
5. ----------skills helps in enhancing business communication.
6. ----------- Communicational skills enhance the business processes.

ENTREPRENEURSHIP 3
References
Baby, M., Gale, C., and Swain, N., 2018. Communication skills training in the management of
patient aggression and violence in healthcare. Aggression and violent behavior, 39, pp.67-82.
Boissy, A., Windover, A.K., Bokar, D., Karafa, M., Neuendorf, K., Frankel, R.M., Merlino, J.
and Rothberg, M.B., 2016. Communication skills training for physicians improves patient
satisfaction — Journal of general internal medicine, 31(7), pp.755-761.
Chen, L., Zhang, W., Xia, X. and Zhou, J., 2018. Application of Leicester assessment package in
consultation skill training for general practitioners at an outpatient clinic. Chinese Journal of
General Practitioners, 17(7), pp.557-559.
Gallois, C., and Giles, H., 2015. Communication accommodation theory. The international
encyclopedia of language and social interaction, pp.1-18.
Spartz, J.M., and Weber, R.P., 2015. Writing entrepreneurs: A survey of attitudes, habits, skills,
and genres. Journal of Business and Technical Communication, 29(4), pp.428-455.
Swaramarinda, D.R., 2018. The usefulness of information and communication technology in
entrepreneurship subject. Journal of Entrepreneurship Education, 21(3), pp.1-10.

ENTREPRENEURSHIP 4
Appendix
Answers:
1. Non-verbal communicational skills.
2. Operations.
3. Face-to-face.
4. Listening.
5. Personal.
6. Good.