This report delves into the critical role of communication within a business, specifically focusing on the responsibilities of a Human Resource (HR) manager. It begins by examining the principles and purposes of a communication strategy, emphasizing clarity, timeliness, consistency, and feedback, crucial for effective information dissemination within an organization. The report then explores the characteristics of effective speakers and listeners during meetings, highlighting qualities such as authenticity, confidence, and passion for speakers, and the ability to ignore distractions and ask questions for listeners. Furthermore, it includes a self-assessment of the author's communication strengths, such as open-mindedness and a positive tone of voice, and weaknesses, like using technical jargon and not being a good listener. The report concludes by underscoring the importance of communication skills at all levels of an organization for achieving business goals and fostering positive relationships. The report uses the example of Sport Love, a company, to illustrate the practical application of these concepts.