Analysis of Communication Skills in Business Development

This report analyzes communication skills within a business context. It begins by introducing the concept of communication and its significance. The report then delves into communication models, including the Shannon-Weaver and Berlo models, which help in understanding the flow of information. It explores various communication systems such as voice mail and electronic mail, and examines different methods of communication like verbal, non-verbal, written, and visual. The report highlights the benefits of both formal and informal communication within an organization. Furthermore, it outlines key principles and barriers to effective communication, such as clarity, attention, jargon, and hearing problems. The report concludes by emphasizing the importance of strong communication skills for business success and provides a list of references for further reading.

Communication
Skills for Business
(Task 1)

Content
 Introduction
 Models Of communication
 Communication System
 Methods Of communication
 Benefits of formal and informal communication
 Principles and Barriers of communication
 Conclusion
 References

Introduction
Communication is the process in which 2 or more individuals
interact with each other and share their thoughts & views. In
businesses, communication skills helps an individual to
interact with staff members in and effective and efficient
manner

Models Of Communication
Shannon- Weaver Model- This is a well known model of
communication that is often utilized by business firms. Shannon
& Weaver are the individuals who proposed this model in year
1948.
Berlo's Model:- David Berlo was proposed this model in 1960
which depicts about those factors which impact individual
components in communication which makes it efficient.

Communication System
Voice mail: Telephone is the medium which is used in this
communication system in which sender dictate the message
over it which is transformed by a special device known as
codec.
Electronic mail: It is the system by which, firms communicate
electronically over network to others. In businesses, this method
of communication is widely used to communicate any data or
information.

Communication Methods
 Verbal
 Non verbal
 Written
 Visual

Benefits of formal and informal
communication
Formal communication:
 Increase in efficiency
 Discipline
 Smooth communication system
Informal communication
 Improving relations
 Transmission of information
 Interpretation of messages

Principle of Communication
 Clarity
 Attention
 Consistency

Barriers to communication
 Lack of interest
 Extensive use of Jargon
 Difference in viewpoint
 Hearing problem or speech difficulties

Conclusion
As per the above mentioned report, it has been concluded that
for getting high growth and success, it is very essential for
an individual to have good communication skills. It
facilitates in exchanging information in more better and
effective manner.

References
Certo, S.C., 2018. Supervision: Concepts and skill-building.
McGraw-Hill Education.
Chen, H., Chiang, R.H. and Storey, V.C., 2012. Business
intelligence and analytics: from big data to big impact. MIS
quarterly, pp.1165-1188.
Conrad, D. and Newberry, R., 2012. Identification and instruction of
important business communication skills for graduate business
education. Journal of Education for Business. 87(2). pp.112-
120.

Thank You