This report delves into the critical role of communication in a business context. It explores various communication models, including linear, Shannon Weaver, Berlo's SMCR, transactional, Barnlund's transactional, and interactive models, highlighting their application in conveying messages effectively. The report also examines different communication methods such as verbal, non-verbal, written, visual, and electronic communication, emphasizing their importance in both internal and external interactions. The benefits of formal and informal communication are discussed, including clear and effective communication, and the use of appropriate tools. The conclusion underscores the significance of effective communication for building relationships and successful business operations. The report references key sources and provides a comprehensive overview of communication strategies for businesses. Access past papers and solved assignments on Desklib!