Effective Communication Skills for Workplace Strategy Success

This essay delves into the critical role of communication skills in the workplace, emphasizing their importance for effective strategy implementation. The essay argues that clear and concise communication is essential for conveying information, fostering understanding, and boosting productivity. It examines the negative consequences of poor communication, such as employee resentment and reduced profitability, using the example of RadioShack's layoff notice. The essay highlights the significance of active listening, providing employees with opportunities to share their views, and building confidence in communication, as demonstrated by examples from Westpac and Tesco. It stresses the need for internal communication strategies, including strong corporate values and the use of simple language, to ensure that employees understand and embrace implemented strategies, ultimately contributing to the company's success. The essay concludes that effective communication is vital for achieving growth and maintaining a competitive edge in the market.

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“Communication skills are critical to effectively implementing strategy in workplaces”
Communication skills are considered as one of the important factor which is essential at
the time of implementing strategies in the workplace. Communication is considered as two
way channel that helps in transferring information to generate better understanding among the
workers. It has been observed that in the present era, communication skills are critical as it
showcase the personality of an individual in front of other members or employees of the
organization. In this essay, the discussion will be made on the concept “communication
skills” which is essential at the time of implementing different strategies in the organization.
In the workplace, it is essential to have clarity at the time of performing any action or act
as it leads to higher productivity. But on the other hand, it is the responsibility of the
members also to convey the information in a proper manner. If proper communication skills
are not used in the workplace then it can affect the overall growth and profitability of the
company (Lewis, 2019). Good communication skill helps in communicating the messages in
a clear and concise way. If proper skills are not used then it can result in confusion and
frustration among the workers in the workplace. Therefore, it can be said that effective
communication skill should be used so that workers can have clarity towards the work
assigned to them (Blaschke & Schoeneborn, 2016). One of the best examples is of
RadioShack, a retail company who faced the issue related to poor communication. The
company considered poor channel of communication and resulted in RadioShack layoff
notice in 2006. It is examined that the electronic chain emphasized on 400 employees by
notifying the workers by email. Just because of this, the company faced backlash. The
channel of communication used by the company has negatively impacted the employees and
it has led to resentment among the workers. So, it can be said that communication skills that
are considered in the workplace is essential as it helps in implementing the strategies in an
effective manner.
Effective communication skills used by the higher authority assist the workers in adopting
the strategies implemented in the workplace. If the management of the company implements
the strategy in the workplace, then they should give equal chance to employees to share their
views and opinions (Locker & Kaczmarek, 2009). In the workplace, the major issue faced by
the employees relates with sharing the views and opinions with the management. In this case,
one of the best communication skills relates with listening as it can be said that being a good
listener can also be the effective way to be a good communicator. If management sets free to
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share their views and opinions then it will not only boost their morale towards work but also
create positive culture in the workplace (DeVito, 2019). For example: Westpac is one of the
largest organizations who emphasizes on giving equal chance to the employees. The
company provides a meeting room with video conferencing facilities at every level and also
they offer personal VC capable laptops to the workers that help in minimizing the need for
travel and associated emissions. Through these facilities, the employees can easily accept the
strategies implemented by the organization and also they have clarity in relation to their
assigned work. The strategy considered by the company also focuses on boosting the job
satisfaction among the workers.
It is examined that if effective communication skill is used by the company, then it can
also reduce conflict and enhances coordination among the workers. Confidence is one of the
communication skills that should be considered by the higher authority at the time of
implementing the strategy. In the companies, employees are more likely to give response to
the ideas that are presented with confidence. If the management communicate the strategy
with confidence then it will affect the understanding level of the workers and also there will
be less chance of employee resistance (Habermas, 2015).
For example: Tesco emphasizes on the strategy of face to face communication. The
company believes that it is necessary that everything they do as a business is built on open
and honest communication among the colleagues. Tesco tried to emphasize on open
discussions about the direction of the business on internal level and also they focused on face
to face communication to ensure that all the employees have accurate information. This is
one of the best communication skills which are considered by the company to implement the
strategies in the workplace. It has been noticed that this communication skill used by the
company can also result in higher satisfaction level of the customers towards the services or
the products offered in the market (Quintanilla & Wahl, 2018).
Internal communication is important to be maintained by the companies in the highly
competitive business world. To develop internal communication strategy it is important for
the companies to create strong corporate values that assist in transforming the workers. It is
necessary for the managers or team leads to communicate the strategy in a proper manner by
using simple words, so that it could be easy for the employees to get clarity at the time of
considering the strategies implemented in the workplace (Hutt, 2015). Therefore, it could be
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stated that communication skills are critical at the time of implementing the strategies at the
workplace as it helps in taking the accurate decisions which are beneficial for the company.
It can be concluded that, in the present era communication skills plays a vital role as it
assist in implementing the strategies in the workplace. If proper communication skills are
used by the management in the workplace then there will be clarity in the routine operations
which will lead to higher productivity. Therefore, it can be said that without effective
communication skills the companies would not be able to attain growth among the
competitors present in the market.
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References
Blaschke, S., & Schoeneborn, D. (Eds.). (2016). Organization as communication:
Perspectives in dialogue. Taylor & Francis.
DeVito, J. A. (2019). The interpersonal communication book. Instructor, 1, 18.
Habermas, J. (2015). Communication and the Evolution of Society. John Wiley & Sons.
Hutt, R. W. (2015). Middle market companies: reaching stakeholders through strategic
communication. Journal of Business Strategy, 36(5), 25-33.
Lewis, L. (2019). Organizational change: Creating change through strategic communication.
John Wiley & Sons.
Locker, K. O., & Kaczmarek, S. K. (2009). Business communication: Building critical skills.
New York, NY: McGraw-Hill Higher Education.
New York times. (2019).Radio layoff notice.Retrieved from :
https://www.nytimes.com/2006/08/31/business/31radio.html?
mtrref=www.google.com&gwh=7E5765E85E24F8FE97A328ACD344905F&gwt=pay&
assetType=REGIWALL
Quintanilla, K. M., & Wahl, S. T. (2018). Business and professional communication: keys for
workplace excellence. Sage Publications.
Tesco. (2019).Tesco plc.Retrieved from:
https://www.tescoplc.com/media/474793/tesco_ar_2018.pdf
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