Report: Communication through Social Media in Organizations

This report provides an overview of communication through social media within an organization. It begins with an introduction outlining the background, purpose, and structure of the report, which focuses on the influence of social media in maximizing opportunities and goals. The report includes a discussion section with subheadings covering a comprehensive understanding of the topic, research evidence, critical analysis, and the impact of social media on business expansion. It references four research sources, including journal articles, a YouTube video, and a book, to support its arguments. The report concludes with a summary of findings, recommendations for improvement, and potential solutions to communication challenges, emphasizing the positive impact of social media platforms on business communication and future benefits.

Running head: COMMUNICATION THROUGH SOCIAL MEDIA INSIDE AN ORGANIZATION
Communication through Social Media inside the Organization
Name of the Student:
Name of the University:
Author’s Not

1COMMUNICATION THROUGH SOCIAL MEDIA INSIDE THE ORGANIZATION
2A. Outline of the structure of report
Introduction Background of report: Influence of social media in the process of
communication in order to maximize opportunities and goals within an
organization.
Purpose for Outline of Report:An outline to a report has to be set as
it is necessary to give the reader a brief idea regarding the subject
matter to be discussed before coming into the centre of discussion.
Title of Report:Communication through Social Media inside the
Organization
Purpose for report: Digital platform comprising of Facebook,
Pinterest, Tumblr, YouTube and other social media sites facilitate
collaboration among customers, increases optimization in terms of sale
of products as well as services and also enhances exploration of various
products that exist within the market by several customers. Therefore
this report talks about benefits of social media over communication that
helps firms to expand their market.
Readers of report: This particular report has been designed especially
for students as well as economists who realize the importance of
current market situations and want to incorporate social media features
in order to advertise products and improve the standards of business
firms.
Background associated with an organization: Various apps on social
media are used in organization for recruitment processes, for employee
engagement as well as increase their chances of gaining knowledge and

2COMMUNICATION THROUGH SOCIAL MEDIA INSIDE THE ORGANIZATION
distribution through blogs as well as communities.
Strategy associated with communication process:Communication
through visual process is termed as a strategy for effective
communication.
Discussion Main subheading sections included in report:
 Comprehensive understanding about the topic
 Various research evidences as well as their application
 Analysis from critical point of view to develop arguments
 Impact of social media in the process of effective
communication for business expansion
 Future benefits of communication in terms of social media
Four different research sources:
1. Treem, J. W., Dailey, S. L., Pierce, C. S., &Leonardi, P. M.
(2015). Bringing technological frames to work: How previous
experience with social media shapes the technology's meaning
in an organization. Journal of Communication, 65(2), 396-422.
 Article name: Influence of ESM over technology existing in
firms
 Resource type: Journal
 Brief description of paper:Research on impacts due to
implementation of platform of ESM in an organization
whether workers have a positive viewpoint associated with

3COMMUNICATION THROUGH SOCIAL MEDIA INSIDE THE ORGANIZATION
technology over traditional methodologies
 Reliability: Implementation of new technique encourages
good communication in workplace.
.
2. Shcherbakova, N., & Shepherd, M. (2014). Community
pharmacists, Internet and social media: an empirical
investigation. Research in Social and Administrative Pharmacy,
10(6), e75-e85.
 Article name:Influence of social media over sharing of
information with respect to health of patients in a
community or workplace
 Resource type:Journal
 Brief description of paper:Extent through which
pharmacists of independent communities in Texas, U.S. use
social media features like email, Twitter, Instagram to
establish communication professionally and employment of
websites on pharmacy to communicate.
 Reliability: Directed towards development of
communication with patients.
3. https://www.youtube.com/watch?v=_kzeHHFK-Y0
 Topic of discussion:A group of experts from UK discuss
about solutions related to Advisories on health as well as
safety through online sites associated with business process
of communication.

4COMMUNICATION THROUGH SOCIAL MEDIA INSIDE THE ORGANIZATION
 Resource type: YouTube video
 Brief description:Discussion revolves around issues
centralizing effective communication through social media
interaction in business and factors enhancing them
according to current trends.
 Reliability: It proves to be reliable as it talks about process
of business communication through social media.
4. Gibbs, J. L., Eisenberg, J., Rozaidi, N. A., &Gryaznova, A.
(2015). The “megapozitiv” role of enterprise social media in
enabling cross-boundary communication in a distributed
Russian organization. American Behavioral Scientist, 59(1), 75-
102. Article name:Role of Enterprises in “Megapozitiv” manner
in order to facilitate cross-boundary form of communication
through social media in a Russia based organization
 Resource type:Book
 Brief description:Promotion of communication across cross-
boundaries through social media sites mainly across various
geographical locations and hierarchal lines
 Reliability: Discussion is pertaining to the topic of report
through distribution of collaboration among people.

5COMMUNICATION THROUGH SOCIAL MEDIA INSIDE THE ORGANIZATION
Conclusion 1. Is that platform on social media really having a positive impact
on communication?
2. How this platform might help in expanding business
communication in near future?
3. What can be the alternative methods to improve communication
infirms?
Recommendations Certain recommendations can be suggested in order to improve
communication through implementation of advanced platforms on social
media so that it can benefit people in future. Problems as well as disparities
may arise due to communication that can be easily solved through advanced
technologies as well as methods.