Jetwing Hotels: Communication Barriers, Strategies, and Analysis

This report examines the communication challenges faced by Jetwing Hotels, specifically focusing on barriers that hinder effective communication within the organization and with its customers. The report identifies perceptual, attitude, and cultural barriers, offering insights into how these factors impact the hotel's operations, particularly in the context of a new resort venture. The analysis includes strategies to overcome these barriers, such as using plain language, active listening, and adapting to cultural influences. The report also highlights the importance of understanding how cultural differences and individual beliefs affect communication and negotiation processes. The report emphasizes the need for local staff to bridge language gaps and cultural nuances, ensuring effective communication with customers. References to relevant books and journals are included, providing a comprehensive overview of the subject matter.

Business Plan
OVERVIEW
This message is a crucial information relating to the terror
attacks on the Sri-Lanka's capital city – Colombo. Jetwing Hotels
which is one of the biggest family run hotel chain in Sri Lanka is
thinking of starting a new business venture that is,a resort in the
suburbs of the city. The CEO of the hotel wants to make sure that
tourists and visitors gets the full safe and secure environment
along with the aim of offering the top-quality services to the
customers.
LO 2 Challenges and barriers to effective communication
Challenges and barriers in the communication leads to various
complications and problems in Cinnamon Grand Hotel. It
decreases an mutual understanding between two persons and can
result in poor performance of Cinnamon Grand Hotel's employees
due to less communication with the manager of the Hotel. The
following are the few communication barriers-
 Perceptual barriers- Perception refers to the way of
thinking by a person. As in case the wrong perception by
the people of Sri Lanka for its safety and security will
affect the decision making regarding the Resort opening by
the management team.
 Attitude barriers- The Introvert component in the minds
of Sri Lankan people makes them remain alone and
restrains them from communicating with the world. This
creates barriers in communication among the staffs of
Cinnamon Grand Hotel and the customers.
 Cultural barriers- Various cross culture ideas and beliefs
among the people of Srilanka make them restrain from
communicating and expressing their views which in turn
creates barrier to communication.
Strategies to overcome barriers to effective communication
 Application of plain language while communicating with
others would help the management of Jetwing to convey
their message more clearly and effectively.
 Active listening and avoiding distractions while
communication with people and customers would also do
the work for the managers of the organisation to overcome
barriers.
Proper feedback from the receiver would aid hotel's management
in making their communication process more effective.

Awareness of influence of culture on communication and negotiation
Culture has a significant impact on the communication and negotiation process. One of the factor which will influence the
communication and negotiation is variation in mother tongue. This thing could be confront by the hotel by employing local staff which
would assist in informing the people about the policies, packages and other services offered by the Jetwing Hotels. Further, background
and individual beliefs/attitudes could also influence the negotiation and communication process of the hotel which should be considered
by it for developing and operating its new venture on a good note.
REFERENCES
Books and Journals
Bovée, C. L., Thill, J. V. and Raina, R. L., 2016. Business communication today. Pearson Education India.
Kernbach, S., Eppler, M. J. and Bresciani, S., 2015. The use of visualization in the communication of business strategies: An experimental
evaluation. International Journal of Business Communication. 52(2). pp.164-187.
Rehman, U. S and et.al., 2018. Understanding barriers to sexual communication. Journal of Social and Personal Relationships,
p.0265407518794900.
Yang, J. T., 2015. Effect of internal marketing on knowledge sharing and organisational effectiveness in the hotel industry.Total Quality
Management & Business Excellence. 26(1-2), pp.76-92.