Project 1 - Individual Assessment: Marketing Material Report

This report, part of Project 1 for Learn English UK, examines the common barriers to effective communication within a university setting. It explores issues such as dissatisfaction, poor listening skills, lack of trust, and cultural and language differences. The report then details effective strategies to overcome these barriers, including clarifying ideas, being aware of language and tone, active listening, and ensuring proper feedback. Furthermore, it emphasizes the importance of cultural awareness, highlighting its role in building cultural bridges, fostering global citizenship, and breaking down cultural barriers. The report also identifies specific challenges such as workspace dissatisfaction, communication styles, and the need for transparency. It concludes by emphasizing the importance of verbal and non-verbal communication, cross-cultural sensitivity and provides references to support its findings.

Project 1 - Individual
Assessment Marketing
Material

Learn English UK
Common barriers to effective
communication
 Dissatisfaction in any form in the
university
 Inability to listen to others
 Lack of trust and transparency
 Styles of communication
 Cultural and language differences
 Physical barriers
 Emotional barriers
 Phycological barriers
Effective strategies for overcoming
communication barriers
 Clarifying ideas before communication is necessary to
remove assumptions and being clear regarding the
objectives of the topic.
 Being aware of the language, content and tone of the
message as presenting and expressing in appropriate
tone and modulation directly impacts the message
delivery.
 Being a good listener to all the things being said and
expressed and then understand the context before
replying.
 Ensuring proper feedback so that the mistakes can be
corrected and further communication can be improved
 Being cross-culturally sensitive

Why is cultural awareness important?
 To build cultural bridges: The modern generation has to develop positive relations with one
another by adapting with time and exchange information, ideas, be open to exposure and create a
culture of shared meanings, learning the best from each other.
 To become global citizens: Being aware about other cultures is the first step to become global
citizens and transcend the ideas and identity across borders and gain knowledge about the world
as a whole by exploring other’s point of views, being open and broad minded with exploring and
learning perspective.
 To break cultural barriers: In this world where there are so many barriers and prejudices, and
stereotypes, it is important that modern students learn to break such barriers and develop
empathy with one another. Cultural barriers ted to affect humanity on a big level and therefore it
is important that they are abolished.


Common challenges and barriers to effective communication
 Dissatisfaction in any form in the university: Students face dissatisfaction related to
the physical workspace and infrastructure like the issues of Wi-Fi, noises around the
university, ineffective insulation etc. This can result in disinterest in the concentration of
studies and decrease the overall proficiency of the learners.
 Inability to listen to others: In order to make the communication between tutors,
lecturers and children, all have to listen and observe each other carefully. The failure of
this action may result in creation of assumptions on perceptions gathered and inefficient
engagement (Kapur, 2018).
 Lack of trust and transparency: Students should be trustful and open in explaining and
expressing their viewpoints to the institutional authorities as we strive to become more
transparent in our operations.
 Styles of communication: Everyone has a different approach to communication which
may be either direct or indirect in text of comprehensiveness and inference of the
meaning of subject could be differ accordingly.
 Cultural and language differences: In this global educational system, students from
different backgrounds, ethnicities, culture and language communicate amongst each
other, and there may be many differences in context to above all which can create
boundaries in communication (Kapur, 2018).
Effective strategies for overcoming communication barriers
 Clarifying ideas before communication: People should be pretty clear about what they
want to convey to others and the objectives and concept of the subject has to be clear and
arranged in order.
 Being aware of the language, content and tone of the message: The sender has to use
the language skills so that the subject matter is clear and precise for understanding of the
receiver and excessive use of jargons should be avoided.
 Being a good listener: Bothe sender and receiver have to be patient in observing and
listening what the other person is conveying.
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 Ensuring proper feedback: Apart from face to face communication where the facial
reactions can imply the feedback, written form of communication should aim at
undergoing the feedback from the receiver.
 Verbal and non-verbal communication: Limiting distractions, participating in public
speaking classes, acknowledging what others say, practice empathy. Improving the body
language, working on posture and tone of voice, maintaining eye contact.
 Be cross-culturally sensitive: increase cultural awareness and not act or communicate
on stereotypes and offensive language (Butchibabu and et.al., 2016).
The importance of cultural awareness
Culture is like an iceberg and contains many unseen elements like values and beliefs
which are highly complex to understand but has a huge impact on the decision-making and
communication. Cultural awareness helps in reducing the barriers to ineffectiveness and makes a
person broad minded, knowledgeable about the world as a whole and more insightful. In addition
to this, cultural awareness is needed to learn the proper business etiquette, to manage personal
introductions as per the culture, learn about things that are acceptable in various social situations
and the fact that all people have different beliefs and values (Putri, 2019).
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REFERENCES
Books and Journals
Butchibabu, A., and et.al., 2016. Implicit coordination strategies for effective team
communication. Human factors, 58(4), pp.595-610.
Kapur, R., 2018. Barriers to Effective Communication.
Putri, Y.N., 2019. The Importance Of Cultural Awareness For Liaison Officer In Cls
Knights (Doctoral dissertation, UNIVERSITAS AIRLANGGA).
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