MGT502: Effective Communication and Employee Engagement Report

This report examines the critical role of effective communication in organizations, emphasizing its impact on employee engagement, organizational development, and overall business success. It explores various aspects of workplace communication, including the use of social media, communication tools, and strategies to foster a positive and productive work environment. The report highlights the importance of open communication, employee interaction, and the implementation of communication plans to motivate employees and enhance their performance. It also delves into the Shannon and Weaver model of communication, intranet systems, and the significance of building a strong team through effective communication. The report underscores the need for ethical communication, employee recognition, and the use of technology to create a collaborative and engaging workplace. The assignment concludes by emphasizing the importance of communication in maintaining employee retention, driving innovation, and achieving organizational goals.

Running head: EFFECTIVE BUSINESS COMMUNICATION IN ORGANIZATION
EFFECTIVE BUSINESS COMMUNICATION IN ORGANIZATION
Name of the Student
Name of the University
Author Note

1
EFFECTIVE BUSINESS COMMUNICATION IN ORGANIZATION
Introduction
Workplace communication is one of the most important aspects to get development
outcomes for the organization. Employees, managers and all other people in the workplace need
to communicate with each other and understand their point of view is the important aspect to
involve with the organization. Communication is the important medium to understand the
internal situation of the organization and in modern times when employee retention is a big
challenge for the organization, communication effectiveness and strategic use is important in that
case. In this globalized business development use of social media in communication is one of the
technological moves in business as the employees are also enjoying the process. The social
network is influencing two categories of the network (Grunig, 2013). One process consists of a
customer-oriented network that deals with all the customers and their problem through the
internet and another process is organization-oriented network and this networking process is
important for the communication. Lots of communicational problems or the ice shield in the
communication has broken due to this process.
Use of social media communication in the workplace
Some of the organization has their portal to communicate with each other. Or else social
networking process implementation is a marketing policy and organization has enough
opportunity of marketing their product through this. In case of B2B and B2C cases, social media
has served the internal and external process of communication. In some cases, the rapid
interaction between customer and employees, help to conduct the market research and seeking
desire for the product in customers (Jin, Liu & Austin, 2014). Identifying the new business
opportunities, creating communities in the organization is also important and through the way of
customer feedback new innovative processes can be implemented. Online marketing and product

2
EFFECTIVE BUSINESS COMMUNICATION IN ORGANIZATION
feature list are there with the product and in some cases through the social media brand value of
a company has increased. There are some other uses as well for social media to strengthen the
organization direction of success. These are
 Social media helps and improves employee engagement case and productivity. Through
the marketing and communication tools, different work culture can be sustained (Mishra,
Boynton & Mishra, 2014).
 Employment branding will improve the process.
 Social learning and collaboration with employees as well as with the customers also
improve in that scenario is essential.
 Research over the social networking process and an increase of personal development
through the communication skill and interconnected communication process is important
for the organization.
Communication tools and motivation
Open communication is always productive for the company and that has played an
important part to know the situation of the company through the narratives of employees. A
sense of responsibility and maintain relationships with employees is a factor that proceeds from
the communication process. The meeting is the best part of communication and managers have
to organize several meeting so that employees’ sense and thinking over the organization can be
judged (Guffey & Loewy, 2012). Productive and constructive arguments for the development of
the organization are important and through the social networking process marketing standard and
the organizational market position has been improved.

3
EFFECTIVE BUSINESS COMMUNICATION IN ORGANIZATION
 Social intranet software is a communication tool that manages a conversation between
employees in the workplace. It is important for any business organization to flow
conversation in right manner and the delivery more flexibility in the workplace.
 Private group massaging and chat is another process of organizational communication.
Business collaboration, acquisition, merger deals are fixed with group chat process
through conference calling or meeting (Okoro, 2012). Hence, effective communication is
needed in that case.
 The issue of tracking and ticketing software is a 360-degree approach to the customer to
state their view to the employees and approach a positive response to customers’ queries.
There are many customers, who become frustrated in any case, on that moment effective
communication and positive approach to the queries is important and relevant.
 Internal blog and videos is another option to motivate employees or to understand them
some situations that they are in the organization (Meredith, 2012). In that case, youtube
videos and the reading of blogs determine the need of the organization and employees are
working on this.
Usefulness of communication in the workplace
There are some useful effects that influence organization productivity and provide a
secure place for the employees to communicate well in manner and enrich their job skill as well.
The benefits are
 Building a team and communicate with employees in an effective manner enhances the
team productivity and development.
 Some haphazard things are there which can be mitigated through communication. Things
are getting sorted due to proper communication. The medium may create more employee

4
EFFECTIVE BUSINESS COMMUNICATION IN ORGANIZATION
engagement and state the responsibilities of the employee and explain what is required of
them.
 In case of managing diversity, communication is an important aspect of mitigating
conflict situation (Law, Buhalis & Cobanoglu, 2014). There are some real issues
regarding promotion and recognition cases. In those cases, conflict situation may arise
and that initial handling is executed by the executives or managers through
communication.
Shannon and Weaver model of communication is important in that case and that
enhances the communication process and sends the message in a proper way to the receiver.
Information has delivered with some encodes a version of words and through the transmitter, it
receives by the recipient. The process of communication is important for the organization where
all necessity blockages are disrupted thorough communication and employees have worked in
the good organizational situation.
Communication is useful in the workplace to understand the employee's mind. In a
globalised business aspect, employees are also enhancing their merit and knowledge and learn
the process of work (Short, Randolph-Seng & McKenny, 2013). In that case, they have some
better opportunity in other companies as well. However, if engagement is in intact form then
employees will think again about their resignation. So a factor of retention is employees’
involvement and engagement and that provide enough opportunity for organizational
development.
Use of intranet and employee interaction
Disengaged staffing can be mitigated by the intranet system and organization fair
environment is persisted through the situation. Through the intranet system, communication and

5
EFFECTIVE BUSINESS COMMUNICATION IN ORGANIZATION
engagement procedure evolved in a revised way. New ideas and innovations are come up
through the process and employee mindset will draw them in the direction of production and
quality. In that case, uses of social sites are also relevant and intranet is an important process of
that. Brand names are creating a high value and that encourage employees to do their work in a
right manner (Jin, Liu & Austin, 2014). An intranet is spreading their engagement with a teaser
campaign where the employee gets to know the benefits of this process. Organizational
development and the building up the momentum with safe environment place happen in the way.
In case of using analytical engagement, this process of communication is also important. In case
of basic engagement may this high-level collaboration is not sustained in the workplace but in
the case, in case of marketing activity, the process is ethical and relevant enough.
Communication strategy to engage employees
Organization managers have to reach to their employees and communicate them in an
ethical manner that helps to understand the position of them. Communication plans for the
meeting, conference and all these things are engaging employees in an efficient way. Another
thing that comes up with the effective communicative process is the progressive development of
the employee. The need to understand their development and manager needs to appreciate their
work to some extent. Communication also motivates the employee to do better in their
organization field. The use of technologies and social mediums are important in that factor and
employee can interact through these mediums (Cardon & Marshall, 2015). The development and
progression of employees are not stagnant rather they have better opportunities through the
organization process. Creativity will develop through the process and that will help employees to
do better production and get enough chances to get a high salary from the company. The process
is also strengthening the factor of reward and recognition from the company is another important

6
EFFECTIVE BUSINESS COMMUNICATION IN ORGANIZATION
factor and the motivational speech given by the manager or executives on that occasion is
important for the employees also.
Conclusion
The assignment has shed light on the importance of communication in the workplace.
Workplace communication is important for the development of the organization. If employees
are not getting gelled with each other their understandable parameter is not set and that active
interest is not persisted as well. Active interest in organization and organization productivity and
quality is depending on the motivation of employees. If they have good understanding between
them, then enough business enhancement opportunities will come and engaged workplace
condition also remain. The assignment highlights communication model and use of social
networking option in the workplace. Intranet service of communication is important in that case
and that deliver better engagement between employees. The communication tools and strategies
are also discussed in this paper and that encourage employees motivation external engagement
with the other employees and organization. Better strategies and engagement opportunities are
important for the development of business and employees are the most important part of the
business, so maintaining relation and deliverance of motivation is the effective factor for making
a legitimate organization.

7
EFFECTIVE BUSINESS COMMUNICATION IN ORGANIZATION
References
Cardon, P.W. & Marshall, B., (2015). The hype and reality of social media use for work
collaboration and team communication. International Journal of Business
Communication, 52(3), 273-293.
Grunig, J.E., (2013). Excellence in public relations and communication management. Routledge.
Guffey, M.E. & Loewy, D., (2012). Essentials of business communication. Cengage Learning.
Jin, Y., Liu, B.F. & Austin, L.L., (2014). Examining the role of social media in effective crisis
management: The effects of crisis origin, information form, and source on publics’ crisis
responses. Communication research, 41(1), 74-94.
Jin, Y., Liu, B.F. & Austin, L.L., (2014). Examining the role of social media in effective crisis
management: The effects of crisis origin, information form, and source on publics’ crisis
responses. Communication research, 41(1), 74-94.
Law, R., Buhalis, D. & Cobanoglu, C., (2014). Progress on information and communication
technologies in hospitality and tourism. International Journal of Contemporary
Hospitality Management, 26(5), 727-750.
Meredith, M.J., (2012). Strategic communication and social media: An MBA course from a
business communication perspective. Business Communication Quarterly, 75(1), 89-95.
Mishra, K., Boynton, L. & Mishra, A., (2014). Driving employee engagement: The expanded
role of internal communications. International Journal of Business
Communication, 51(2), 183-202.

8
EFFECTIVE BUSINESS COMMUNICATION IN ORGANIZATION
Okoro, E., (2012). Cross-cultural etiquette and communication in global business: Toward a
strategic framework for managing corporate expansion. International journal of business
and management, 7(16), 130.
Short, J.C., Randolph-Seng, B. & McKenny, A.F., (2013). Graphic presentation: An empirical
examination of the graphic novel approach to communicate business concepts. Business
Communication Quarterly, 76(3), 273-303.

9
EFFECTIVE BUSINESS COMMUNICATION IN ORGANIZATION
Appendices
Appendix 1
Figure 1: Shannon and Weaver model
(Source: Okoro, 2012)
Appendix 2

10
EFFECTIVE BUSINESS COMMUNICATION IN ORGANIZATION
Figure 2: Communication tools
(Source: Meredith, 2012)
Appendix 3
Figure 3: Use of Intranet
(Source: Grunig, 2013)