Report on Verbal and Non-Verbal Communication Strategies and Impact

This report delves into the realm of verbal and non-verbal communication within organizational settings. It begins by defining both forms of communication, highlighting their roles in conveying information and fostering interpersonal relationships. The report then explores the types of verbal communication, including intrapersonal, interpersonal, small group, and public communication, and discusses their applications. It emphasizes the importance of verbal communication in resolving conflicts, conveying messages, and building relationships within an organization. Furthermore, the report examines the types and applications of non-verbal communication, emphasizing its role in conveying emotional states and personality traits. The significance of non-verbal cues is highlighted, particularly in situations where verbal communication is limited or ineffective. The report concludes by underscoring the combined importance of both verbal and non-verbal communication in ensuring effective communication and achieving organizational goals. The report also includes a SWOT analysis template.

Running Head: Verbal and non-verbal communication 1
Verbal and non-verbal communication
Name of the student
Name of the university
Author note

Verbal communication 2
Introduction
Verbal communication is the process of passing information between individuals by use of written
or non-written messages while non-verbal communication is the process by which people convey
information without using written or spoken words. The success of an organization depends on the
communication structure available since when people have a proper channel of expressing their concerns,
they usually register better satisfaction in their places of work, and improve their performance.
Literature review
People working in an institution need to constantly interact using readily familiar spoken words and
non-spoken gigs to pass information for effective completion of duties (Lemonnier, 2016). The non-verbal
communication is significant in an organization since it helps people to establish and maintain interpersonal
relationships in the organization.
Types of verbal communication
a. Intrapersonal communication; this is a form of communication that takes place within the
mind of an individual.
b. Interpersonal communication; this is a form of communication that is going on between two
individuals.
c. Small group communication; this is a form of communication that takes place when more
than two people are involved in.
d. Public communication: this form of communication takes place when an individual is
addressing a large gathering.
Application of verbal communication

Verbal communication 3
Verbal communication vessels are normally used to pass official messages in an organization. For
instance, whenever there are changes in an organization, the information is passed to the stakeholders using
verbal communication channels.
Importance of verbal communication
It is an ideal channel for resolving conflicts in an organization. Information conveyed through
verbal communication can be used as evidence later. According to Mehrabian (2017), an organization that
has employees from different backgrounds requires an effective communication structure for easy
coordination. Verbal communication channels can be used as a platform by the management to reduce the
barriers borne by cultural and language backgrounds.
Verbal communication enables managers to ascertain the feelings and general mood of their
subordinates. It facilitates exchange of ideas between an organization and its partners in the same or
support industry.
Verbal communication enables employees to share their feelings freely. This portrays a positive
image to the public, hence winning their trust. The impression that the outsiders have on the organization
can lead to its prosperity or downfall.
Types of non-verbal communication
a. Signals
b. expressions
Applications of non-verbal communication
Non-verbal cues can be used in situations where individuals want to pass a confidential message.
Information meant for the consumption of selected few.

Verbal communication 4
Non-verbal forms of communication can be used in circumstances where individuals are
communicating in a noisy place. In such places, the word of mouth cannot pass information that can be
comprehended by the people.
Non-verbal communication strategies are used when individuals within the same vicinity are far
from each other. This normally applies in areas where noise is prohibited.
Importance of non-verbal communication
This type of communication adds meaning to the verbal messages passed to individuals. It can
enable one to express their emotional states with little efforts. It is an effective way of bringing out ones
personality.

Verbal communication 5
References
Lemonier, P. (2016). Mundane objects: Materiality and non-verbal communication. Routledge.
Mehrabian, A. (2017). Non-verbal communication. Routledge.