Communication Strategies and Models for Titan Bank Analysis

This report provides an analysis of communication strategies within the banking sector, focusing on Titan Bank as a case study. It explores both external and internal communication, including the use of interpersonal, interpretive, and presentational communication methods. The report details downward, upward, and lateral communication models and their implementation. It also examines the Shannon-Weaver model and the channel richness model, providing a framework for understanding communication processes. Furthermore, the report discusses the importance of choosing appropriate communication methods and the influence of cultural factors, particularly in high-context cultures. The report concludes with an evaluation of information dissemination within the bank, highlighting the role of various communication channels and their effectiveness in conveying messages from the apex management down to the lower levels of employees. This report is designed to provide students with a comprehensive understanding of communication dynamics in the banking industry.

Running head: COMMUNICATION IN BANKS
Communication in Banks
Name of the Student
Name of the University
Author note

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COMMUNICATION IN BANKS
Communication strategy in Titan Bank:
The communication strategy of Titan Bank can broadly be divided into two categories
namely, external communication and internal communication. The external communication takes
place between the bank and its stakeholders like customers and governments. The
communication can be interpersonal when it takes while selling financial products. The
communication strategy can be presentational when the bank promotes products in the market.
The communication between employees of the bank takes place in the form orders and
instructions downwards. The upward communication takes place in form feedback and appeals.
The lateral communication takes place between employees of similar ranks.
Evaluation of dissemination and passing of information downward in the bank:
It can be evaluated that the dissemination of information takes place downward using the
formally laid communication channel. The managers use instructions to direct employees.
Trainings and verbal announcements also play important role in downward communication of
information. The apex management also communicate with the lower level employees by
sending mails and teleconferencing system. This leads to efficient execution of instructions of
the apex management and middle level managers by junior level employees.
Functions of communication model:
The communication model stands on five main functions. The first function is that it
enable to understand the process of communication. The next function is showing the flow of
information while the third function is to elaborate the different participants of the
communication process. The fourth function of the communication model is to pave way for
easy implementation of the communication process.

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COMMUNICATION IN BANKS
The communication process model: Shannon Weaver model:
The communication process model by Shannon and Weaver consisted four elements.
They are:
Sender-Initiates the process of communication.
Message-The subject matter to be communicated.
Channel-The path the message follows.
Receiver-The person who receives the message.
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COMMUNICATION IN BANKS
Channel richness model:
The channel richness model was coined by Richard L. Draft and Robert H. Lengel. The
model is the framework that is used to measure the ability of the communication media to
reproduce a message. For example, telephone only transmits audio messages while video
conferencing transmits both sound and visual effects. Thus, video conferencing is a richer
medium than telephone.
Sender messag
e
channel Reciever

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COMMUNICATION IN BANKS
Manager 1 Lateral communication Manager 2
Downward communication
Subordinates
Upward communication
Direction of communication: Upward, downward and lateral communication model:
Downward communication refers to the communication of information from a superior to
his subordinates. Lateral communication refers to communication between employees of similar
ranks. Upward communication refers to communication from subordinates to superiors.
Modes of communication: choosing the communication method:
The three modes of communication method are interpersonal communication.
Interpretive communication and presentational communication. Interpersonal modes of
communication refers to exchange of messages among individuals whereas interpretive

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COMMUNICATION IN BANKS
communication refers to analyzing the information received. Presentational communication is a
one way modes of communication which involves transmission of information to the recipient in
form visual of presentations.
Cultural factors (high context culture):
The high context culture refer to the cultures in which elements and situations play
important role in interpreting situations. These codes of expressed by the environment and not
verbally.