Analysis of Communication Barriers and Strategies for Business Growth

This report examines various barriers to effective communication within an organization, including language, physical, and social-cultural factors. The report highlights the impact of these barriers on business success and growth. It discusses specific challenges such as language differences, physical separation, and status, and how they impede the smooth flow of information. Strategies to overcome these barriers are proposed, such as using simple language, reducing noise, active listening, and adopting appropriate communication media. The report emphasizes the importance of business communication for directing and controlling activities, providing feedback, and avoiding misunderstandings within the organization. It concludes by stressing the need for awareness of cultural influences on communication and negotiation to foster better relationships and achieve business goals. The report references key resources and provides a comprehensive overview of the challenges and solutions related to business communication.

◦ BUSINESS COMMUNICATION
◦ INTRODUCTION
◦ Communication is the process of exchange of facts, ideas and understanding
between two or more persons related to the business operations. Every business can
achieve its success by the effective communication skills. Business communication
are of two types internal and external. Communication is very important for
directing and controlling the activities of the people in the organization.
Communication gives fast feedback and reduces the misunderstanding between the
superior and subordinates. The organization has various rule, regulations, policies
and procedure there is need of communication to the peo0ple within and outside
the organisation. Business communication is very important for the success and
growth of the organization.
There are several barriers within the organisation in the communication
process which will affect the success and growth of the company. There
are various steps to overcome these barriers to make sure that smooth
and efficiency in the communication by eliminating the difference of
language, simple language should be used while communicating.
Reduce the level of noise because it is the main barrier of the
communication. Active listening, avoid emotional status, organizational
structure must be simple, proper selection of media are some strategies
which overcome these barriers.
Strategies for overcoming communication barriers:
◦
Barriers of effective communication
An organization has faces lots of challenges due to ineffective communication between the
people. Language, cultural diversity, status, physical separation, gender differences these are
some barriers of communication and challenges that can happen in the company. These
barriers are explained below:
LANGUAGE BARRIERS: Under this barriers lack of common language, semantic barriers,
poor vocabulary, poor grammar punctuation are included. There are different of languages
uses in oral and written by the people and if the communicator and the receiver uses two
different languages then their comes language barrier between and their need of common
language to communicate. Poor vocabulary makes the message difficult and inefficient.
PHYSICAL BARRIERS: Physical barriers also affect the communication process in the
company like noise, sex, status, time, distance, age. In the process of the communication
unwanted signals and noise which disturbs the communicator and the receiver. Gender
differences like men and women communicate according to their sex. Age is another
challenges in the communication process because every person communicate according to
their age, education, experience, maturity and this will the affect the communication process.
SOCIAL PHYSICAL BARRIERS: It includes status of the person, attitude, values, bad
listening, emotions, resistance to change, editing, flirting which affect the communication
between the two people in the organization. Status of a person according to their job and
negative attitude towards the subordinates will affect the process of the communication within
the organization.

Culture known as language, customs, traditions, habits
and standard of people of different region it also includes
behaviour, values and beliefs of the persons which are
used between the communication within the organisation.
Cultural is the biggest challenge for communication in
the business.
Everyone is from different background and have
different language have affect the communication
process. Common and simple use of language, proper
training given are some awareness of cultural on
communication in the organization.
Awareness of cultural influences on communication and negotiation:
Negotiators are from different culture and their
main aim is not to signed a contract between
the parties but to main a good relation between
the parties. Attitude of the negotiators towards
the business has two ways like win-lose or
win-win. Styles are also formal and informal
of the negotiators in the communication process.
CONCLUSION
From the above study it can conclude that communication is very important for
success and growth of the business. Communication conveys the facts, ideas,
understanding of of one person to the other in the company. Communication within the
organisation directs and controls the activity of the people working in the workplace
REFERENCES
Cenere, P. and et.al, 2015. Communication Skills for Business Professionals 7.
Cambridge University Press.
Darics, E., 2017. E-leadership or “How to be boss in Instant Messaging?” The
role of nonverbal communication. International Journal of Business
Communication, p.2329488416685068.