MNG81001: Enhancing Communication Strategies at ABC Company

This report investigates the importance of effective communication within ABC Company, focusing on interpersonal aspects, persuasion techniques, formal and informal communication channels, and sustainability communication. It defines interpersonal communication as face-to-face interaction, highlighting elements like sender, message, channel, and feedback, while also addressing potential noise. Persuasion is defined as influencing others, with recommendations provided to ABC Company for training employees in effective communication. These recommendations include incorporating communication training, engaging in creative projects, employing IC theories, and allocating time for non-work-related IC. The report references academic sources to support its analysis and recommendations, emphasizing the critical role of communication in achieving organizational goals.

INTERPERSONAL
ASPECTS OF
COMMUNICATION

Introduction
• The aim of the report was to understand the
importance of Interpersonal Communication. The
First steps towards it were providing the definition of
IC and then elaborate its importance.
• The report then defined persuasion and explained its
importance as well. It further explained the art of
practicing persuasion.

Defining Interpersonal communication
• Interpersonal communication is a form of
communication involving two individuals.
• It is a face-to-face communication
• It could be either verbal or non-verbal
• The elements of IC include the sender,
message, channel, noise, receiver and
feedback
• Noise could be technical as well as
psychological
• Psychological noise include the difference in
cultural or social backgrounds

Defining Persuasion
• In simple terms, persuasion is the act of influencing
someone
• It is also defined as the process to manipulate and
change people’s attitudes or beliefs
• People use persuasion either intentionally or
unintentionally
• The concept of persuasion evolved during the 1940s
and 1950s
• Political leaders use persuasion to win elections and
attain power
• Business managers or marketing people use
persuasion to attract and keep customers

Recommendations:
• The following recommendations could be given to ABC
Company with which the managers can train the
employees in communicating effectively.
• Managers of ABC Company should include a separate
section for holding training on effective communication
• It is also recommended that managers should engage in
creative projects to enhance their own interpersonal skills
• Further, it is recommended that the company should
employ several theories of IC and analyze its effectiveness
• In addition, it is also recommended that the managers
should ensue each employee in the organization is
allowed extra time and space to engage in IC that is not
based on work

References:
Briñol, P., Rucker, D.D. and Petty, R.E., 2015. Naïve theories about persuasion:
Implications for information processing and consumer attitude
change. International Journal of Advertising, 34(1), pp.85-106.
Ludolph, R., Schulz, P.J. and Chen, L., 2018. Investigating the Effects of Mass Media
Exposure on the Uptake of Preventive Measures by Hong Kong Residents during
the 2015 MERS Outbreak: The Mediating Role of Interpersonal Communication
and the Perception of Concern. Journal of health communication, 23(1), pp.1-8.
Walther, J.B. and Valkenburg, P.M., 2017. Merging mass and interpersonal
communication via interactive communication technology: A symposium. Human
Communication Research, 43(4), pp.415-423.
Woodly, D., 2018. The Importance of Public Meaning for Political
Persuasion. Perspectives on Politics, 16(1), pp.22-35.

Thank