Analyzing Cultural Differences and Communication at CAFEPOD COFFEE

This report analyzes the cultural differences and communication strategies relevant to CAFEPOD COFFEE CO as it considers expanding into the Chinese market. It begins with an overview of international business and communication, highlighting the importance of effective communication for global success. The report then introduces China as a developing country, discussing its economic growth and unique characteristics. It applies Hofstede's cultural dimensions theory to understand Chinese culture, focusing on power distance, individualism vs. collectivism, uncertainty avoidance, masculinity vs. femininity, long-term orientation, and indulgence vs. restraint. The report critically evaluates cultural sensitivity when doing business in China, emphasizing the influence of Confucianism and the importance of building relationships. It identifies communication barriers such as language differences and cultural values, and recommends strategies for CAFEPOD COFFEE CO to succeed in the Chinese market, including hiring bilingual staff and adapting marketing materials.

Cultural differences and
communication strategies

Table of Contents
Contents
Topic - Cultural differences and communication strategies (UK vs CAFEPOD COFFEE CO).....1
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
An inclusive introduction to the context of international business and communications......1
Brief introduction to the selected developing country (A Developing country of your choice)
................................................................................................................................................2
Application of theories of international and intercultural communication on the selected
context....................................................................................................................................3
Critical evaluation of cultural sensitivity when doing business in the selected country........4
Discuss and analyse different communication barriers experienced by foreign businesses in
the selected country supported by different examples when relevant....................................5
- Provide appropriate communication strategies and other relevant recommendations to enable
the company to succeed in the selected developing country..................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

Topic - Cultural differences and communication strategies (UK vs CAFEPOD
COFFEE CO)
INTRODUCTION
The cultural difference is usually being dependent over the personality and behavioural
difference in between the individual and that might be due to body language, communication,
thinking, norms, manners and many others aspect as well. In addition the communication
strategies are used by an organisation in order to interact and communicate with the marketplace
as with this future credibility and its sustainability is processed in systematic manner (Holliday,
Hyde and Kullman, 2021). The cultural different and communication strategies both
encompassed with attainment of adequate sales and profit as by acknowledging the need and
demand of marketplace along with provision of required marketing. The report below is based on
CafePod Coffee Co. That is a business worked with competitive spirit and an ambition to make
their business as no others. It is one of the coffee shop brands in UK that will never stop to make
sustained innovation and push its working boundaries ahead. The report below comprises of
inclusive information about international business and communication, intercultural
communication theories, cultural sensitivity, communication barrier and communication
strategies as well.
MAIN BODY
An inclusive introduction to the context of international business and communications
International business and communications is a program that is processed within the
business as with the aim to advance suitable angles such as marketing, communication, social
responsibility, international economies so that working at internal level become easy and
flexible. It is an aspect that is processed as per concern with the scope as of business to business,
government to government, people to people with this validate interaction is developed in
constrained manner (Deacon and et. al., 2021). An effective communication as in between the
international business is usually partnered with the crucial aspect as with this global success and
development is perceived with attentiveness. It is basically proactive manage the interaction with
this stronger relationship get facilitate the rapid and fast response towards attainment of market
challenge and opportunity.
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The international business usually being concerned with the expectation to work at wider
level so that highest return over investment is attained within regular period of instance. It is
CafePod Coffee Co is an independent craft coffee business recognized in 2011 and its
management worked to envisage quality coffee intended for audacious coffee drinkers to get
pleasure at home (Downey and Bedard, 2019). The business get inspired by the London coffee
and with this get more creative, passionate and pushes all its boundaries to make perfect changes
and innovation in coffee so that customer always get something new and tasty. As CafePod
Coffee Co looking forwards to advance its working and get an international growth in the
marketplace of China. In this working competency and its capability both get attracted so that
adequate changes are required as per market acceptance and customer choice.
Brief introduction to the selected developing country (A Developing country of your choice)
CafePod Coffee Co targeted the advanced and development country that is China and it is
one of the most developed country and despite of it is one of second largest economy generate
nation but still as per many of the classification it is not considered as one of the developed
countries and it is as per consideration of criteria of many of organisation. It is one of the least
possible GDPs per capita; one more quality representative of China is that immobile developing
is its reliance on cultivation, though it has been trending descending over time (Time for China to
accept it is no longer a 'developing country', 2021). It is due to the impact of COVID 19 and this
pandemic that economy return and its growth is encompassed with April-June quarter, expanding
3.2% that quite more as per many developed countries. China's continued economic growth has
strained concentration from other country looking for information for accelerate its own success
and development.
China has previously graduated from "developing country" and it’s preferential with adequate
treatment that is in emerged market and as per rules and regulations of World Trade
Organization and other international agreements (Schönborn and et. al., 2019). These are the
aspect that responds that it infant adult illiteracy and mortality rate under which live expectancy
is developed as with the purpose to attain higher growth and to foster development. In this it is
required that accurate growth is concerned with respect of higher value addition so that product
get differentiated on the basis of higher technology and branding of low cost production and to
drive wider development. The aspirant economy plays an essential role as it encourage
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innovation as it also used to improvise corporate competitiveness so that wider facilities is
attained as with support to advance indigenous technological and brand development.
Application of theories of international and intercultural communication on the selected context
Hofstede's cultural dimensions theory: It is a dimension theory or a framework that is
used to process cross cultural communication and gets established by Geert Hofstede. The theory
get reflect about the societal impact toward its culture and the attainment of higher values that is
related to behaviour and a sustained structure that drive sustained progress and success with
adequateness (Young, 2020).
Figure 1https://www.iedunote.com/hofstedes-cultural-dimensions-theory
It is a theory portrays belongings of a society’s culture on values of its associate, and
these values are directly related to behaviour. The theory proposed about different dimension
under which cultural value gets demonstrate such as individualism-collectivism; uncertainty
avoidance; power distance (strength of social hierarchy) and masculinity-femininity (task
orientation versus person-orientation). There are different fundamental of theory that is as
explained below as:
Power Distance Index (PDI): It is referred to extend about less powerful individual of
organisation as those accept and expect the unequal distribution of power (Rosenbaum-Elliott,
2021). Inequality as well as power is perceived from the followers, or from lower level of
CafePod Coffee Co. The higher level signifies the hierarchy that is executed within society
without any specific reason.
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Individualism vs. Collectivism: It reflect degree with this many of people within the
society are integrated with the group as individualistic societies contain loose ties that more often
merely transmit about an individual towards immediate family (Huber and et. al., 2019). The
collectivism is related to the extent that is laced with absolute loyalty along with support each
other so that rate of working is managed in systematic manner.
Uncertainty Avoidance Index: It is related to society tolerance as for ambiguity with this
more of people gets embraced about avert with this unexpected, unknown and sustained way is
processed with willingness. The society and its index are opting as per concern of behavioral,
laws, guidelines that absolutely rely over truth.
Masculinity vs. Femininity: In this dimension a sustained preference within society is per
concern of achievement, heroism, assertiveness and material rewards for success. In feminine
society modest share is deprived so that adequate care and view is transformed in equal basis on
the other hand in masculine society women are more forceful and competitive, but remarkably
less categorical than the men.
Long-term Orientation vs. Short-term Orientation: It is associated with the current and
future action the short term refers to lower degree that kept with honoured and steadfastness in
valuable manner. The long term refer to adaptation and pragmatic problem solving that is
necessary for working standards.
Indulgence vs. Restraint: It is used to measure happiness that is not filled with joy as
indulgence defines the society as it permits comparatively gratis satisfaction of essential as well
as usual human needs linked to take pleasure in life (Wang and et. al., 2019). In counter the
restraint is used to control gratification of need as it mean to strict normal norms.
Critical evaluation of cultural sensitivity when doing business in the selected country
The cultural sensitivity is referred to people than seamlessly interact with others as those
are belongs from different culture so that adequate norm and sustained balanced in maintained in
between working consequence. In this all the individual learn and felt about to respect with its
own values as it is used to adapt the higher values and sustained interaction in all possible
manner. Chinese business culture is largely influenced by Confucianism as it is a concept about
to develop relationship system is vital and stands on values of unity, faithfulness, diffidence and
politeness. In China both the privacy and business is completely be ethical and higher respected
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as well thus Chinese people are more careful to protect individual reputation, dignity, influence
and values.
Chinese are often risk averse as there are strict procedure as it exist about to process
effectual decision making with this adequate relevancy is served as in between meeting and
subordinate through which expected form of expression and opinion is developed in successful
manner. CafePod Coffee Co more often seek to maintain ling term relationship that is used to
create and develop adequate relation with this negligence grow a personal foundation of a
relationship with others business as it strength aggravate and a breakdown to meet standardised
objectives and target in progressively (Brett, Behfar and Kern, 2020). China, operates as a
socialist market economy and remain untapped that is inexplicable market for many overseas
businesses. Chinese government has slowly opened up its economy to interloper more with this
income source and employment gets conquered in all possible range.
Discuss and analyse different communication barriers experienced by foreign businesses in the
selected country supported by different examples when relevant.
The communication barrier as in international marketplace is dependent over linguistic,
cultural and psychological aspect. There are extreme difficulty as for the non native speaker that
is taken to be considering as with this immediate connection and relation is developed as in order
to reduce the communication and cultural values. The large and small business more often
worked to reach toward international market and with this CafePod Coffee Co also maintain
higher reach as with this wide sales and larger profit is attained in aggressive manner. In this it is
essential that different communication barrier is resulted and that is managed by while expanding
the business in China and it is as explained below as:
Appreciating Cultural Values: It is a problem that drives from different element as it value
towards advancement of culture. In this management more often communicate through facial
expression and through tone of voice in which marketing is performed in Chinese language with
this explicitly benefit is perceived with regularity (do Paço, Shiel and Alves, 2019). It tends to
outward the feeling in which stronger emotions get connect with all possible range.
Dressing for International Success: There are many culture that is accept by CafePod
Coffee Co as like strict dress code for instance in Chinese market the women must be more
concerned and have wear adequate dress that develop and process conservative suits as it is
essential to make selective impression in newer marketplace.
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Understanding Language Differences: It is the most common stumbling block in
international business and its interaction in this CafePod Coffee Co and its management must
have hired the employee of having better knowledge about Chinese language and culture so that
potential to understand and establish sustained related is increases in successful manner. It is
used to avoid the misinterpretation so that working tendency and its relevancy both controlled as
with respect achievement of favoured sales and profit in timely constrained.
- Provide appropriate communication strategies and other relevant recommendations to enable
the company to succeed in the selected developing country.
The communication strategies are used to maintain clear focus and genuine concern about
to connect with competitive marketplace under which beneficial range of outcome is developed
and attained in repetitive manner. It is being used to maintain flexible working surround through
which valuable range of benefit is altered with respect of affirmative wider response in
systematic mode (Holliday, 2020). The management of CafePod Coffee Co uses effective
communication with this level of interaction and possibility to achieve standardised objective is
perceived within stipulated period of instance.
The CafePod Coffee Co must have uses internal upward communication that is processed as
from subordinate to manager and as flow with sustained hierarchy. In this management enable to
process effectual flow of information with this effectual understanding about company operation
and function is developed systematically. In this CafePod Coffee Co consist of surveys,
feedback, forms and reports so that employees deliver clear information in the marketplace about
the sustained change.
Internal lateral communication is used to often influence the working criteria in which
communication get processed as with concern of email, chats, messaging, and employee’s
communication software explanation (Perso and Hayward, 2020). In this adequate regularity is
processed in frequent basis within this employee productiveness and engagement plays an
essential role in formative manner. For this possibility to achieve better working condition and
sustainability towards working is processed in beneficial manner.
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CONCLUSION
It has been concluded from the above report that the cultural diversity is a major aspect
behind the cultural difference and with that quality of diverse culture and opposed to
monoculture, global monoculture or homogenization is akin towards evolution of culture. In
addition the communication strategy assists the business to make perfect relations with the
marketplace under which working tendency and its competency both get controlled in systematic
manner. Thus all the businesses as while working in international platform assist to make
profitable changes as try to accept the new market change within this communication and its
related strategies are always being necessary in this different theories get used such as Hofstede
model so that adequate relations get developed as while working in international marketplace.
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REFERENCES
Books and Journals
Brett, J., Behfar, K. and Kern, M., 2020. Managing multicultural teams (pp. 155-164).
Routledge.
Deacon, D. and et. al., 2021. Researching communications: A practical guide to methods in
media and cultural analysis. Bloomsbury Publishing USA.
do Paço, A., Shiel, C. and Alves, H., 2019. A new model for testing green consumer
behaviour. Journal of cleaner production, 207, pp.998-1006.
Downey, D.H. and Bedard, J.C., 2019. Coordination and communication challenges in global
group audits. Auditing: A Journal of Practice & Theory, 38(1), pp.123-147.
Holliday, A., 2020. Culture, communication, context, and power. In The Routledge handbook of
language and intercultural communication (pp. 39-54). Routledge.
Holliday, A., Hyde, M. and Kullman, J., 2021. Intercultural communication: An advanced
resource book for students. Routledge.
Huber, B. and et. al., 2019. Fostering public trust in science: The role of social media. Public
Understanding of Science, 28(7), pp.759-777.
Perso, T. and Hayward, C., 2020. Teaching Indigenous students: Cultural awareness and
classroom strategies for improving learning outcomes. Routledge.
Rosenbaum-Elliott, R., 2021. Strategic advertising management. Oxford University Press.
Schönborn, G. and et. al., 2019. Why social sustainability counts: The impact of corporate social
sustainability culture on financial success. Sustainable Production and
Consumption, 17, pp.1-10.
Wang, J. and et. al., 2019. Risk reduction and adventure tourism safety: An extension of the risk
perception attitude framework (RPAF). Tourism Management, 74, pp.247-257.
Young, I.M., 2020. Difference as a resource for democratic communication (pp. 109-129).
Routledge.
ONLINE
Time for China to accept it is no longer a 'developing country', 2021. [Online] Available
through: < https://asia.nikkei.com/Opinion/Time-for-China-to-accept-it-is-no-longer-a-
developing-country>.
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