Communication Barriers and Strategies: Royal Beach Hotel Sri Lanka

This report analyzes the communication challenges faced by The Royal Beach Hotel, particularly in the context of its expansion to Sri Lanka. The assignment identifies common barriers such as cultural and language differences, and explores strategies to overcome these obstacles. These strategies include staff training, active listening, and the selection of appropriate media for promotional activities. Furthermore, the report emphasizes the importance of understanding cultural influences on communication and negotiation, providing insights into how The Royal Beach Hotel can adapt its approach to ensure effective communication with both employees and customers. The report concludes by highlighting the necessity of continuous evaluation and adaptation to cultural nuances for successful business operations and effective negotiation, especially in a new market.

Communication is essential for each organization because through it an
individual can communicate message and information to another person in
effective manner. Along with this through proper communication,
company able to build effective relationship among employees and
employers.
Organization selected for this assignment is The Royal Beach Hotel, which
is going to open its new branch as beach resort at Sri Lanka. For which
they are conducting promotional activities and while this they face some
communication issues. Topics include in this assignment are common
challenges and barriers which are face by organization while
communicating, strategies in order to overcome barriers and culture that
influence communication and negotiation.
Cultural barrier: This barrier may arise when respective hotel is expanding in new
place. This is so because culture of Sri Lanka is totally different form other country
culture which will impact on their communication as well as understanding.
Language barrier: It refers to type of barrier when two persons are communicating but
their language are difference. In respect of The Royal Beach Hotel when they open
their hotel they face barriers related to language because in respective place it is not
possible that everyone english or any other language.
Barriers to Effective CommunicationIntroduction
Business Communication

From the above-discussed point, it can be conclude as well as analysis that
communication is necessary for every person or organization. This is so because
through it they able to convey message as well as information in effective
manner. However, while communicating an individual face various issues so it
is necessary for them to develop strategies accordingly in order to overcome
barriers. There are also some cultural aspects which directly and indirectly on
communication and negotiation.
CONCLUSION
Culture of a country directly and indirectly affect the communication as well as
negotiation process. In respect of The Royal Beach Hotel when they expand in
Sri Lanka they may face issues because culture of respective place is very
different from other countries in which they are operating business. Therefore, it
is necessary for a company to evaluate as well as monitor the culture so that they
can develop strategies and plans appropriate and accordingly. Along with this,
through the understanding of culture respective hotel also effectively conduct
negotiation with their suppliers.
It is necessary for a person to communicate with another person in
effective manner for which they have to avoid communication errors. In
respect of The Royal Beach Hotel they face various issues related to
communication. So in order to avoid this they develop some strategies,
which are explain below-
Provide training: It is most appropriate strategies, which can be adopted by
The Royal Beach Hotel. According to this, they must train their staffs so
that they effectively understand and communicate in Sri Lanka's local
language and English too.
Active listening: According to this strategy, respective company staffs will
effectively listen to their service users and then they address them so that
they can fulfil their need as well as requirement.
Selection of Media: In order to avoid the communication error as well as
promoting their beach hotel properly The Royal Beach Hotel should adopt
proper media such as print media, social media and digital media.
Strategies for overcoming communication barriers Cultural influences on communication and negotiation
Individual Marketing Material