Impact of Communication Strategies: Leadership, Branding & Marketing

This essay discusses the impact of communication strategies, examining strategic communications, thought leadership, branding, marketing fundamentals, and personal leadership communication effectiveness. It focuses on the concept of framing in communication and leadership, highlighting themes such as content, mood, and interaction. The essay also covers leadership skills, branding and communications, thought leadership, marketing fundamentals (the four P's), and personal leadership. It concludes that communication strategies are valuable in business and organizations, and the theory of framing is useful for leaders to guide followers. The importance of communication in engaging customers through marketing and branding is also emphasized.

Running head: COMMUNICATION STRATEGIES
COMMUNICATION STRATEGIES
Name of the Student:
Name of the University:
Author Note:

1COMMUNICATION STRATEGIES
Introduction
The essay is going to be discussed on the impacts of communication strategies that
will help to examine the strategic communications, thought leadership, branding, marketing
fundamentals, and personal leadership communication effectiveness. The readers can easily
connect with the approach of framing in the field of communication as well as leadership. It
is essential to focus on this significant concept because it is attached to some fundamental
principles like leadership and it helps to deal with some particular issues. The primary
objective of this essay is to focus on the themes and leadership skills that will be connected
with the domains of communication.

2COMMUNICATION STRATEGIES
Discussion
Communication strategies are focused on the communication skills that can be
applied during the interactive session at one’s working places as well as in any educational
sector. In any organization, healthy communication is equally significant to handle the clients
along with the customers. It is defined as paying attention to one’s body language as well as
one’s tone of voice (Chuang, 2013). There are ways to justify the strategies of
communication, such as verbal, non-verbal along with visual modes of communication. All
the methods should be utilized appropriately so that the process of communication can be
implemented adequately and effectively by the individuals. The individuals should make their
plans according to their priorities or the desired goals of any organization. Most individuals
need to envision the strategy as a useful tool that can be implemented in any organization to
reach their desired goals (Men & Stacks, 2014). The process of communication needs to be
focused on extensive research as well as on the desired goals that can be suitable for the real
world.
The themes that actually intersect the concept of communication are a content theme,
mood theme, and interaction theme. The content theme can always be connected with
communication strategies along with leadership skills and marketing fundamentals. It helps in
generating a different set of ideas through the process of messages in the field of marketing as
well as business (Chuang, 2013). The goals are focused on the sales department, research on
industries, interaction with the customers in order to sustain in this competitive world. Mood
theme is defined as the connection with the desired customers and it serves an underlying
idea that is associated with emotions with a different set of individuals. It is also connected
with the strategies linked with marketing fundamentals and branding. The interaction theme

3COMMUNICATION STRATEGIES
is associated with the idea, which can be best explained through dynamics among the
communication participants.
The leading theory is framing, that can be directly linked with the strategies of
communication and leadership skills (Ulmer, 2012). It is the strategic process in the
association of certain situations, in which the leaders implement such strategies to push the
followers in one particular direction (Seyranian, 2014). This process takes place through
everyday events.
The first aspect, leadership skills, and knowledge are focused on the great leaders and
their active participation in every aspect (Zulch, 2014). A leader must engage in some
essential qualities such as strategic decision-making, planning, along with delivering the
decisions appropriately.
The second aspect will be discussed in a more profound sense and that is branding
and communications. It has an internal connection that supports an effective tool and
companies manage their expenses in order to publish the advertisements (Schultz & Kitchen,
2004). They want to connect with the customers and therefore, they need to teach, persuade,
enlighten and enrich their strengths through effective communication. Leaders along with
their followers, can engage effective communication for the customers by providing essential
messages of their respective brands (Dwyer & Tanner, 2002).
The third aspect is thought leadership, which is defined as the strategy that supports
ambition related to any organization. It can be marked as a significant part of any
communication plan (Mayfield & Mayfield, 2002).
The fourth aspect is marketing fundamentals that are related to having the right brand
name, providing creativity, innovation, position in the market and advertising strategies. The

4COMMUNICATION STRATEGIES
marketing fundamentals are connected to four P’s and that are product, place, price, and
promotion.
The fifth aspect is personal leadership, which is defined as the ability to enhance as
well as utilizing the positive leadership characteristics to direct in a particular way of one’s
life (Zulch, 2014). It does not allow time, as well as a chance to determine one’s course.

5COMMUNICATION STRATEGIES
Conclusion
Therefore, communication strategies can be utilized for various purposes, especially
in business and in any organization. Individuals who can successfully gain immense
knowledge and skills through leadership qualities can actually engage in different activities
adequately. The theory of framing is quite useful and can be further utilized by the leaders to
join the followers to direct in one way through day-to-day operations. Marketing
fundamentals and branding goes hand in hand and therefore, communication is the subjective
aspect that helps in engaging the customers.

6COMMUNICATION STRATEGIES
References
Chuang, S. F. (2013). Essential skills for leadership effectiveness in diverse workplace
development. Online Journal for Workforce Education and Development, 6(1), 5.
Dwyer, F. R., & Tanner, J. F. (2002). Business marketing: Connecting strategy, relationships,
and learning.
Mayfield, J., & Mayfield, M. (2002). Leader communication strategies critical paths to
improving employee commitment. American Business Review, 20(2), 89-94.
Men, L. R., & Stacks, D. (2014). The effects of authentic leadership on strategic internal
communication and employee-organization relationships. Journal of Public Relations
Research, 26(4), 301-324.
Schultz, D. E., & Kitchen, P. J. (2004). Managing the changes in corporate branding and
communication: Closing and re-opening the corporate umbrella. Corporate
Reputation Review, 6(4), 347-366.
Seyranian, V. (2014). Social identity framing communication strategies for mobilizing social
change. The Leadership Quarterly, 25(3), 468-486.
Ulmer, R. R. (2012). Increasing the impact of thought leadership in crisis communication.
Management Communication Quarterly, 26(4), 523-542.
Zulch, B. (2014). Leadership communication in project management. Procedia-Social and
Behavioral Sciences, 119, 172-181.