London Underground Communication Strategies Analysis Report

This report delves into the critical role of communication within organizations, emphasizing its significance in achieving overall objectives. It identifies various barriers to effective communication, such as language, cultural, psychological, and technical challenges, particularly in the context of the London Underground. The report analyzes these barriers and suggests strategies to improve communication, including training programs, technology adoption, and the use of clear, concise language. It also highlights the importance of adhering to communication principles like clarity, consistency, and adequate information sharing. Furthermore, the report provides recommendations for the London Underground to enhance its communication practices, focusing on employee training, the use of technology, and an understanding of diverse cultural backgrounds to improve customer service and overall operational efficiency.

REPORT

Abstract
The report ha s stated about purpose and importance of communication within
organisation. It has also discussed about key point such as various barrier in effective
communication and suggest strategies that can be useful in improving performance and
communication. At last it has also covered point related to principle of communication that
contributed in better services to London tourist.

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
Literature review..........................................................................................................................3
Analysis and Discussion..............................................................................................................4
Recommendation.........................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Communication is most important for an organisation as it helps in exchange of
information among employees, customers so that overall objectives can be achieved. There are
various barriers in communication that create hinder in growth and success of enterprise in
competitive market. The report has explained about principle and purpose of communication that
can be used by enterprise while performing different function. It has also explained about the
various barrier of communication and suggested appropriate strategies that can be used by firm
to remove barrier for smooth operation of business.
Literature review
As per the paper published by Akhmetshin and et.al. (2017), there are a variety of
principles that are implicit in the types of communications that are adopted at the organisational
workplace. The authors illustrate that while undertaking formal communication it is necessary to
ensure that the communication is precise and to the point with relevant facts and ideas. This
helps in avoiding beating around the bush and also helps in addressing the main issue
immediately. Further the importance of the selection of the proper medium has been emphasised
where the fact that communication can either be done orally or written must be evaluated and the
best options that will be most effective needs to be selected. Another major point is that in
organisational setting, it is necessary to have completely researched about the background so that
any query can be addressed satisfactorily and the overall presentation should be organised
addressing every point in a logical flow and in a systematic manner.
However, the Alert (2017), further illustrate that these principles should be avoided or
applied minimally where the informal communication is taking place in the organisation. Here
while having discussions with the colleagues one should not spend too fake or formal as this can
reduce the trust level and make the communicator sound as a fake person. Therefore the
judgement of the communicator plays a major role in integrating the principles that should be
complied with while communicating based on different situations and the different mechanisms
that are adopted.
Further addressing the different aspects of the communication that takes place and the
different barriers that arise during such communication, the Pepermans and Maeseele (2016),

have illustrated that there are a multiple types of barriers that can arises when two or more
people communicate with each other. The most prominent barrier is the language barrier or the
cultural barrier where the persons who are communicating unable to understand each other
because of language constraints or due to the cultural differences that exist between them.
Further the psychological barrier is another type of barrier that can arise when two or more
people are communication where the parties do not trust each other and hence fail to express
their views fully. These generally arise when the communication takes place between touristers
and locals in a certain setting. This can also act as a major restrictor in the effective
communication/.
Authors, Ramlan and et.al. (2018), state that these are not the only barriers as emotional
barriers and the lack of attention are also a major aspect. Emotional barriers arise when the
people do not express their emotions to each other and this may be due to their introvert nature or
they might find it difficult to express themselves. On the other hand, barrier due to lack of
attention can arise when the other person is uninterested in whatever the person is speaking thus
causing lack of attention. Therefore these are some of the major barriers that can arise when the
communication is taking place in an organisational setting or between two people.
Analysis and Discussion
It can be critically analysed and stated that there are different barrier of communication
that are faced by organisation such as culture, language, psychological and mental status of
particular individual. All such barrier create hinder in completion of task and effective
coordination of employees to work as a team for common goals. Common barrier or challenges
that are faced by London underground while operating its business can be stated as language
barrier as staff member provide most of the information in English language that is not
understand or speak by 30% of Russia people that lead to confusion regarding timing and deliver
of poor services to number of customers. Technical barriers such as most of the people are not
able to utilise mobile application in order to connect with their relative and friends to make
aware them about train schedules (Lomborg and Frandsen, 2016). Another barrier that have
been found in communication with London underground is that culture most of the people
belong to different culture plans to visit London for have fun and enjoyment but they not able to
share their feelings. People that come to different culture could not able to understand
information that are given by London underground staff regarding technical issue. Mental status

and social background also act as barrier in effective communication that resulted in poor
delivery of services to end customers. It can also be critically analysed that communication plays
important purpose for any organisation such as London underground as it have resulted in lot of
miscommunication and dissatisfaction of need and requirement of individual. Therefore it can be
analysed that various principle that need to be followed by London underground in order to
exchange information to various individual such as customers, employees and investors.
Principle of clarity and use of appropriate language contributed in better understanding of each
other feeling, ideas and perspectives so that task can be completed within organisation with
limited chance of error and mistakes. Another principle that can helps in minimising or reduce
communication barrier in enterprise is that consistency which means manager should develop
and maintain strong and consistent relationship and contact with its employees or customers of
firm. So that they can get knowledge about each other function, activities that are performed for
achievement of common goals (Neuman, 2016). At the same time manager should ensure that
information shared need to be adequate or completed so that no confusion and conflict can occur
between employees that are working in the organisation. From the above evaluation of various
principle of communication it have been learnt that company need to use formal way of
communication in order to eradicate or remove several barrier that have to be faced by
employees while performing different task. It have also analysed form above that necessary
feedback need to be taken from receiver in order to get knowledge that it have understand send
message in similar manner as intent by sender. So, that no wrong action can be taken and needs,
requirements of customers can be fulfilled within limited time frame and cost. Thus, all such
principle has contributed in effective exchange of various information and achievement of
company goals (Fuchs, 2020). Communication practice needs to be improved by London
Underground so that no problem can be faced to number of tourist and it can perform its
operation in best possible manner. Therefore it can be stated that communication plays
important purpose for London underground.
Recommendation
1. It can be recommended from above report that London underground by arranging
various training and development program for employees or staff can make
aware about different culture, language that are understand by number of visitor
that comes London.

2. It needs to enhance knowledge; skills and capabilities of individual to have
knowledge of different languages so that tourist can be makes aware of train
schedule or various technical issue that are occurred (Finne and Grönroos, 2017).
3. Tourist are unable to used mobile application that made difficult for them to
connect with other people so company need to make use of such technology that
can helps them to easily connect and share information to their family member.
4. Company can also trained employees about body language, gesture and action
that they can make in order to make understand people what information that
they want to exchange.
5. Employees or staff member of London underground should be provided accurate
knowledge about different culture, tradition and preference so that they can make
best use of their capabilities and skill to render services to tourist.
6. Smart phones can be used by traveller to connect with their relative and friends
so that no confusion can be created and information can be easily exchanged
(Mumby and Kuhn, 2018).
7. London underground can used different communication theories to understand
people and the way information can be shared so that no chance of confusion can
be remained.
CONCLUSION
It can be concluded from above report with the fact that communication work as one of
the biggest factor in coordinating various individual and sharing of different information with
one another. It also helps in taking crucial decision and overall achievement and growth of
enterprise in competitive market. From the report it can be stated that ineffective communication
have lead to decreased customer satisfaction and impacted overall performance of organisation.
At last it can be concluded that different principle of communication can be used by London
underground to manage people and fulfil requirements of different tourist.

REFERENCES
Books and Journals
Akhmetshin, E. M and et.al., 2017. Overcoming of intercultural barriers in the educational
environment. Man in India. 97(15). pp.281-288.
Alert, S. E., 2017. Inadequate hand-off communication. Joint Commission. 58.
Finne, Å. and Grönroos, C., 2017. Communication-in-use: customer-integrated marketing
communication. European Journal of Marketing.
Fuchs, C., 2020. Communication and Capitalism: A Critical Theory.
Lomborg, S. and Frandsen, K., 2016. Self-tracking as communication. Information,
Communication & Society, 19(7). pp.1015-1027.
Mumby, D. K. and Kuhn, T. R., 2018. Organizational communication: A critical introduction.
Sage Publications.
Neuman, W. R., 2016. The digital difference: Media technology and the theory of
communication effects. Harvard University Press.
Pepermans, Y. and Maeseele, P., 2016. The politicization of climate change: problem or
solution?. Wiley Interdisciplinary Reviews: Climate Change. 7(4). pp.478-485
Ramlan, S and et.al., 2018. The impact of language barrier and communication style in
organizational culture on expatriate’s working performance. Management Science
Letters. 8(6). pp.659-666.