Business United Communication Strategies and Challenges Report

This report provides a comprehensive analysis of business communication, exploring various organisational communication theories such as critical theory, groupware theory, and information theory. It identifies and elaborates on the different communication barriers that companies like Business United, a private sector education provider in London, face, including poor message quality, technical language, inadequate attention, and organizational inflexibility. The report then evaluates the strategies employed by Business United to overcome these barriers, such as recognizing perspectives, sending varied messages, using simple language, and limiting distractions. The conclusion emphasizes the importance of understanding these aspects to enhance communication effectiveness and improve overall organizational performance. The report draws upon various academic sources to support its analysis and recommendations.

Business
communication

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Identification and elaboration of the different organisational communication theories in a
detailed manner............................................................................................................................3
Analysis and an elaborated discussion of the communication barriers that a company like
Business United faces while operating in the industry................................................................4
Evaluating the things that the company which is Business United does so as to overcome these
barriers of communication effectively.........................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Communication is one of the most important as well as essential aspect for each and every
firm that is operational in the market since it helps in achieving the goals and objectives that are
set up at the starting by maintaining good communication environment in the firm (Alshare and
Sewailem, 2018). The report covers various aspects that include different organisation
communication, barriers in it, and the steps that are taken by the company that is Business
United which is operational in London in a private sector education to overcome all the
challenges that are faced due to that.
MAIN BODY
Identification and elaboration of the different organisational communication theories in a
detailed manner
There are a number of different theories that are related with the organisational
communication aspect but the ones that possess a lot of value are explained in detail below-
Critical theory- It is one of the most essential theory since it helps in solving the internal
conflicts that arises due to several things and thus can hamper the overall performance of the
company in the long run scenario. This theory is related with identifying the problem by
reaching to its root level so that it can be solved with full accuracy and preciseness that can add
value to the organisation in the market in which it is working. To solve the issues the higher
authorities of the enterprise talk to their employees so that reason can be known and thus it can
help in taking appropriate decisions.
Groupware theory- It is a theory that is related with making groups in the internal
organisation so that the decisions can be taken in that only which can prove very critical in
reducing the time that is taken in decision making aspect. It also act as a motivator since the
employees that are working with the firm feels connected with the company and thus gives their
maximum so as to accomplish the goals of the firm well within a stipulated time period
(Charoensukmongkol and Sasatanun, 2017).
Information theory- It is a theory that is related with the flow of information since it is
very important that information reaches the person it tends to within a limited period of time
and that too without any changes in between. So this theory is related with minimising the
number of persons that are in the chain of processing information so that it can reach to its
source directly which can help in reducing the number of errors that can occur in the absence of
it.

Analysis and an elaborated discussion of the communication barriers that a company like
Business United faces while operating in the industry
There are various barriers that a firm faces and thus it becomes very much essential to do
a detailed examination of all of them so that it does not hamper the overall working of the
enterprise in the long run. The major barriers of communication are explained in detail below-
Poor quality of message- It is one of the most foremost reasons of the barrier in the
communication since it is there are many languages that are used and there are many words that
are spoken which is not possible to be understood by each and every person that is working in
the company.
Technical language- Many a times the technicality of the language also becomes a
barrier in communication since there are many technical jargons that are not understood by an
average individual working for the firm.
Inadequate attention- It is a very crucial aspect since attention is required to understand
the core aspect of each and every thing and if one is not attentive enough then it can create a
communication barrier in the business firm. So one has to be attentive every time otherwise it
can result in communication barriers (Ghazali and Nizam Shahrul Isha, 2017).
Lack of flexibility in organisation- Flexibility is a very important aspect since in the
absence of it in a company it can result in creating barriers in the process of communication. It
is very crucial to transform the information that possesses a lot of value in the market with full
effectiveness and efficiency from one place to another so that it can result in its proper
evaluation without effecting the overall operations of the company.
Thus it is very important as well as essential at the same time to examine the barrier in the
communication in detail so that it does not hamper the functions and internal environment of
the enterprise.
Evaluating the things that the company which is Business United does so as to overcome these
barriers of communication effectively
There are many strategies that are adopted by the above mentioned firm so that it can
reduce the communication barriers in an effective way. The things and the strategies that are
used by Business United are discussed in a detailed manner below-
Recognising perspective- It is a strategy that is relate with formulating a particular
perspective for each and every individual that is working so that a detailed analysis can be done
well in advance about the view of the person and thus reducing the chances of creating barrier
in communication in the near future. It proves very beneficial also in maintaining and recording

information about everyone so that it can be used as per the requirements of the firm in the long
run context (Nayak and Patgiri, 2021).
Always send different message- It is very important to send different messages so that
similarities can be ignored and also it can help in bringing the attention of the employee
towards the message since it is new and entirely different from the earlier one.
Use of simple language- Usage of simpler languages is a must because it can be
understood that every individual is not as good as other so it becomes difficult for the one that
is not much qualified and thus resulting in making communication barriers. Thus the company
that is Business United’s higher authorities must try to keep the language of the conversation as
simple as it can be so that it can be understood by every person and thus resulting in achieving
the goals of the organisation within a limited time frame (Oh and Ki, 2019).
Limiting the distractions- A common cause of communication barrier is distraction so
a company such as Business United can must make strategies that help in reducing the number
of distraction so that all the efforts of the employees are directed towards a similar goal that is
to attain growth and prosperity in the long term circumstances.
Thus it can be said that the firm which is mentioned above must use appropriate
strategies so that it can result in removing all the barriers of communication so that the firm can
perform exceptionally well in the current market scenario which is highly dynamic as well as
competitive in nature (Prügl and Spitzley, 2021).
CONCLUSION
It can be concluded from the above that there are a number of different organisational
theories of communication and thus a company like Business United must examine all the
aspects in detail so that it can add value to the company in the long run. Apart from that it can
be concluded that there are many barrier in the process of communication so appropriate
strategy must be chosen in that regard.

REFERENCES
Books and journals
Alshare, K. and Sewailem, M.F., 2018. A GAP ANALYSIS OF BUSINESS
STUDENTS'SKILLS IN THE 21st CENTURY: A CASE STUDY OF QATAR.
Academy of Educational Leadership Journal, 22(1), pp.1-22.
Charoensukmongkol, P. and Sasatanun, P., 2017. Social media use for CRM and business
performance satisfaction: The moderating roles of social skills and social media sales
intensity. Asia Pacific Management Review, 22(1), pp.25-34.
Ghazali, Z. and Nizam Shahrul Isha, A., 2017. Relationship between organizational
communication and job satisfaction in temporary work environment: An empirical
study of plant turnaround workers. Global Business and Management Research: An
International Journal, 9(1), p.73.
Nayak, S. and Patgiri, R., 2021. 6g communication technology: A vision on intelligent
healthcare. In Health Informatics: A Computational Perspective in Healthcare (pp. 1-
18). Springer, Singapore.
Oh, J. and Ki, E.J., 2019. Factors affecting social presence and word-of-mouth in corporate
social responsibility communication: Tone of voice, message framing, and online
medium type. Public relations review, 45(2), pp.319-331.
Prügl, R. and Spitzley, D.I., 2021. Responding to digital transformation by external corporate
venturing: An enterprising family identity and communication patterns perspective.
Journal of Management Studies, 58(1), pp.135-164.