Evaluating Communication Strategies: Coca-Cola and Costa Group Report

This report evaluates the communication strategies of Coca-Cola and Costa Group Holdings Limited, examining their electronic and non-electronic communication methods. The analysis includes a SWOT analysis of each company, highlighting their strengths, weaknesses, opportunities, and threats. Coca-Cola utilizes strategies such as intranet, social media, online sales, video conferencing, and websites, while Costa Group relies more on face-to-face meetings. The report identifies areas for improvement, such as adopting more technological advancements and leveraging digital marketing. The conclusion emphasizes the importance of restructuring communication frameworks to gain profits, maintain client relationships, and monitor organizational departments. References are provided in Harvard style.

Evaluating the communication
strategies of International Business
Coca- Cola and Costa Group Holdings Limited

Company history
Coca-Cola
Coca cola is an Australian based multinational business
venture that has various business partners in many countries.
This company was established in 1989 by the collaboration
of the famous venture Amatil limited. This company is
world widely famous for its refreshing carbonating drinks.
This company is having business in many countries like
Indonesia, Fiji, New Zealand, South Korea and many more.

The communication strategies
Intranet: This company has planned and implemented intranet
inside the company that employees could get the reply from
the representatives and top managers through the intranet. It
has reduced the time as well as efforts of the employees.
Social media: This company has initiated many online
campaigns for the sale and branding of the coca cola. They
also float advertisement through Facebook and YouTube
Online sale: Coca cola has also provided the option for the
online purchase of the order so that anyone could directly
purchase from the company.

Video conferencing: This company is a multinational
company so they rely on the video conferencing meeting
for their employees so that every employee could get the
same information who are working on different countries.
Website: Company is having a very attractive website in
every country so that the potential customers could get the
right information for their purchase decision.

Costa Group Holdings Limited
Costa Group Holdings Limited is having the business in the
Australia that is related to the horticulture. This company is
very new for ASX as it was listed in 2015 only. This
company is well known for the farming of tomato, fruits,
mushroom and infect they cultivate some special kind of
unique barriers also. In the local market of Australia Costa is
having very strong image

Costa Group Holdings Limited
Face to face meetings
No online sale
Never spend on social marketing
Not have any fixed organisational structure for the
marketing.

SWOT COCA COLA COSTA Findings
Strength using the video conferencing Face to face interaction Communication and
monitoring is the
utmost requirement for
the growth.
Weakness Through the electronic
communications suppliers,
customers or company
representatives get wrong
perception and motivation which
affect the overall performance of
the company
Vital information is not
given out at the right
instance with the
proper structure.
Electronic as well as
non- electron
communication both
are essential for the
record keeping.
Opportunitie
s
Safe and secure processes for
the transfer and storage of the
big data
Get more customers through the
internet communication
There are many
opportunities that
could be enhanced by
this company in the
farming sector by
relying bin the
technical
developments of
electronics
By relying on the
technical
developments of the
communication
system, both of these
companies could gain
the profit
Threat Using electronic communication
could breach the company
information and innovations.
It impose the extra liability for
the maintenance and up
gradation of the IT resources.
Lack of technical
development could
harm this company as
it will not be able to
attract more
customers.
Electronic
communication
methodology in the
business attracts more
and more customers
and it provides the
transparent and viable

Recommendation
Adopt more technological advancements
Use of digital marketing
Online Monitoring and record making

Conclusion
In the nutshell, for the effectiveness in the
working conditions of the organisations it is viral
for all kinds of organisation that they must re-
structure their communication framework as
per the latest developments of the
communication system so that they could gain
profits, maintain relationships with clients and
keeps a check and monitoring on the various
departments of the organisation.

References
ACIL ALLEN Consulting. (2014) Australia’s comparative advantage in agriculture
Banutu-Gomez, M. (2012) COCA-COLA: International Business Strategy for
Globalization
Brown, W. (2015) How To Build A Social Intranet That Boosts Workplace
Collaboration And Employee Engagement. pp. 1-7.
Elcom. (2015) Using Intranet Social Tools to Boost Engagement & Collaboration.
Keogh, M. (2014) Optimizing Australian agriculture's comparative advantages.
Leslie, M. (2015) Electronic and Non-electronic Communication.
Muller, N. (2019) Business Support Centre Costa: Official website. [Online]
Available at: https://costagroup.com.au/
Patrick, K., Dotsika, F. & Janes, S. (2014) Implementing a social intranet in a
professional services environment through Web 2.0 technologies. 24(1), pp. 26-47.
Tomlinson, A. & Henry, M. (2015) Assessing the competitiveness of Australian
agriculture
Warner, J. (2018) Coca-Cola buys Costa Coffee: everything you need to know.