Business Communication Report: Strategies, Challenges, and Analysis

This report delves into the multifaceted realm of business communication, focusing on strategies, challenges, and their impact within an organization. The report begins with an introduction and a literature review, analyzing the principles and purposes an HR director must consider when formulating a communication strategy, including audience understanding, communication purpose, organizational context, and stakeholder identification. It then explores the characteristics of effective listeners and speakers, emphasizing qualities such as active listening, confidence, excitement, and motivational skills. The report further evaluates strengths and weaknesses in oral and written communication, discussing the advantages and disadvantages of each medium in a business context. The analysis and discussion section synthesizes the findings, highlighting the importance of communication in achieving organizational goals. The conclusion summarizes the key insights and emphasizes the role of effective communication in organizational success. The report also includes a comprehensive list of references.

Business
Communication

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK ..............................................................................................................................................3
Covered in ppt.............................................................................................................................3
Literature review..............................................................................................................................3
1. Explain and analyse the principles and purposes the HR director would need to consider in
a communication strategy;..........................................................................................................3
2. Explain the general characteristics that participants must have to be effective listeners and
effective speakers during meetings.............................................................................................4
3. Evaluate your own strengths and weaknesses in terms of communicating, both orally and in
writing in a business context.......................................................................................................5
Analysis and discussion:..................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................7

INTRODUCTION
Business communication is an action or activity to share information between people and
organisation in both inside and outside in firm to get commercial benefits. In business
communication is not only essential for sharing of thoughts but also essential to get work done in
a proper way to become successful. This report is based on sport love that is London based sports
and leisure business centre. This report is based on Barriers and challenges of communication
and identify potential strategies to overcome from them. Further it elaborates influence of culture
to communication and its important insights. In addition to principles and purpose of strategies
frame in communication. General characteristics that must for effective listener and speaker must
have to get best results.
TASK
Covered in ppt
Literature review
1. Explain and analyse the principles and purposes the HR director would need to consider in a
communication strategy;
There are certain things and attributes that HR director have to consider while frame the
communication strategy in effective manner that are as follows:
Know about audience:
Before frame strategies regarding communication there is need to completely know about
the audience in front of they have to give their views and ideas. In case of sports love their
employees belong from other countries also so in that case they have to formulate strategies that
all employees can understand well. They have to use language that Is accessible for all people
and make communication easy (Adler and Elmhorst, 2012).
Purpose of communication:
While build strategies in perspective of communication, it is necessary to know purpose
of communication in right manner. The purpose of organisation is to gain profit and achieve
objectives and goals in right manner so according to it strategies should be frame. In that
communication organisational objectives and goals should be clear to all employees sports love
and tasks with responsibilities should be assign according to their skills and abilities so that they
can give their best and get motivation (Bargiela-Chiappini, Nickerson,and Planken, 2013).

Current situation of organisation:
Current situation of organisation should be consider while frame its strategies by HR
director so that they can frame by proper evaluation of each and every factor and get desirable
results. In that scenario proper evaluation of organisation purpose, functions and scope are
important majors that in deep they have to evaluate. To frame communication strategy there is
need to evaluate PEST factors in which external factor influence should evaluate easily and
according to that proper communication should be develop. Further marketers have to analyse
about SWOT analysis of organisation in which strengths and weaknesses of organisation should
be evaluated in deep so that by observing threats and opportunities they can communicate
according to it. To frame strategies there is need to analyse about competitors and their potential
strengths and weaknesses so that sports love can easily communicate with them and get desirable
outcomes (Bovee and Courtland, 2012).
Identification of stakeholders:
To frame an effective strategy of communication there is need to evaluate about potential
stakeholders of organisation in which includes public, politicians, users of services and staff
members. During frame of strategies interest areas of these stakeholders should be protected so
that they can give their best in organisational goals and objectives. There is need to evaluation by
HR director which type of audience will interested in which part of organisation and in its
activities. By understand these facts and figures it can make easy for sports love to set
communication strategies (Brink and Costigan, 2015.).
2. Explain the general characteristics that participants must have to be effective listeners and
effective speakers during meetings.
To make communication effective there is need to have specific qualities in both listener
and speaker during the meeting that are as follows:
Effective listener characteristics:
Understand the speaker:
One of most effective characteristics of listener is convey two way conversation to the
speaker. Ask relevant questions that are summary of what speaker tells about and that shows
listener are attentive enough. An effective listener can question before shifting of topics and after
when speaker give a lot of information. In any time listener when feel uncertainty, doubt and
unable to understand something can ask question and understand well.

Fight distractions:
In today's scenario effect of modern technology hinders in steal of attention while
converse with someone. It is very difficult to ignore buzzing phones and messages. To become
an effective listener there is need to avoid these distractions and put down phone(Cotton and
Falvey, 2012).
Body language:
To become an good listener there is need to focus on body language, every part of stance
shows attentiveness of an individual. Keep eye contact with the speaker and nod when situation
demands that listener pay attention.
Characteristics of effective speaker:
There are some effective traits that are very necessary to achieve desirable objectives and goals
in organisation that are as follows:
Confidence:
A good speaker have the ability to speak with confidence because an confident speaker
looks more accurate, competent and credible with intelligent and people influence with their
lectures and become loyal towards them (Felix and Stolarz, 2013.).
Excitement:
An effective speaker is one who is always enthusiastic and live their life with full energy
that also show in their words and behaviour and attitude. In scenario of today many
characteristics influences behaviour of others and attract towards them.
Motivational personality:
A good speaker is one who motivate others with their behaviour and traits in well menner
so that their words can effectively influence behaviour of others.
3. Evaluate your own strengths and weaknesses in terms of communicating, both orally and in
writing in a business context
There are some strength and weaknesses of oral and written communication for both
individual and organisation that are as follows:
Oral communication:
Time saving:

Oral and verbal communication helps to transmit message frequently and if the work load
is high then higher authorities stop writing and give oral information and instructions so that if
communication skill is effective enough then it helps to accomplish desirable results frequently.
Cost saving:
Every communication take cost when some important information should be share with
someone then if it verbally share then it saves cost of stationary and other cost also. So it help in
save cost of organisation (Guffey and Loewy, 2012.).
Disadvantages of oral communication:
No record:
In oral communication when information share with someone it has no record regarding
preserve of records in that scenario.
Inaccuracy:
In oral communication there is higher possibility to reach inaccurate message to the
appropriate destination so the results are not so accurate as expected.
Probability of omitting main subject:
In oral communication there is higher probability that when communicate with someone
it omits main content from it and right message can not deliver to right place(Kankaanranta and
Lu, 2013.).
Written communication:
Advantages:
Easy to preserve:
Written communication is beneficial in business perspective because it is easy for
organisation to preserve important information and data. In case of non verbal communication it
is not possible. In written communication documents should be preserve in well manner.
Use as a reference:
writtne documents work as a future reference for organisation.
Disadvantage of written communication:
Expensive:
It is expensive in comparison to verbal communication because in it lot of stationary
needed to accomplish goals and objectives.
Time consuming:

Written communication is time and cost consuming also and hinders organisation
objectives and goals. It takes valuable time and cost of both writer and reader(Locker and
Kienzler, 2013).
Analysis and discussion:
Business communication is most effective tool to share knowledge and information in
distinctive manner. By analysing barriers of communication organisation can take necessary
measures to reform in well manner and effective results should be accomplished. By evaluating
different barriers and challenges according to it potential strategies should be frame to get
effective results to get better results. Further there are different characteristics of speaker and
listener that give contribution in get desirable results and goals. While communicate someone
written and oral communication play an important role to occupy desirable results in effective
manner (Martin and Chaney, 2012).
CONCLUSION
From the above report it has been concluded that communication plays a major role in
development of an individual and organisation also to achieve their goals and objectives. In
organisation communication gaps arises that are hazardous for them, with help of strategies an
organisation can over come from negative results of communication gap. There are some aspects
that have to consider while frame strategies to make communication effective. To make effective
communication abilities of listener and speaker should be necessary. There are both strengths
and weaknesses of communication in both oral and written style that affect organisational
strategies.

REFERENCES
Books and journals
Adler, P.R.B. and Elmhorst, J.M., 2012. Communicating at Work: Principles and Practices for
Business and the. Mcgraw Hill Higher Educat.
Bargiela-Chiappini, F., Nickerson, C. and Planken, B., 2013. What is Business Discourse?. In
Business Discourse (pp. 3-44). Palgrave Macmillan, London.
Bovee and Courtland, 2012. Business Communication Today, 10/e. Pearson Education India.
Brink, K.E. and Costigan, R.D., 2015. Oral communication skills: Are the priorities of the
workplace and AACSB-accredited business programs aligned?. Academy of
Management Learning & Education. 14(2). pp.205-221.
Cotton, D. and Falvey, D., 2012. Market Leader Upper Intermediate: Business English Course
Book. Pearson education.
Felix, L. and Stolarz, D., 2013. Hands-on guide to video blogging and podcasting: Emerging
media tools for business communication. Focal Press.
Guffey, M.E. and Loewy, D., 2012. Essentials of business communication. Cengage Learning.
Kankaanranta, A. and Lu, W., 2013. The evolution of English as the business lingua franca:
Signs of convergence in Chinese and Finnish professional communication. Journal of
Business and Technical Communication. 27(3). pp.288-307.
Locker, K.O. and Kienzler, D.S., 2013. Business and administrative communication. McGraw-
Hill.
Martin, J.S. and Chaney, L.H., 2012. Global Business Etiquette: A Guide to International
Communication and Customs: A Guide to International Communication and Customs.
ABC-CLIO.

1