HC1021: Evaluating Communication Strategies of International Business

This report provides a comparative analysis of the communication strategies employed by two international businesses: Australia and New Zealand Group (ANZ) and Goodman Group (GMG). The report explores both non-electronic communication methods, such as face-to-face interactions, reports, and newsletters, and electronic communication methods including emails, social media, and company websites. A SWOT analysis is conducted for each company, highlighting their strengths, weaknesses, opportunities, and threats related to their communication approaches. The report concludes by summarizing the effectiveness of these strategies in the competitive market, emphasizing the importance of communication for business success. References are provided to support the analysis.

EVALUATING THE
COMMUNICATION STRATEGIES
OF INTERNATIONAL BUSINESS
Report Presentation

Summary
 Communication is crucial for companies
to grow and be effective in competitive
marketplace
 Within international business, there are
major use of non-electronic
communication method as well as
electronic method to meet the
communication related objectives of the
business

Introduction
 Proper communication acts as a cornerstone in
development of business in various domains
 The report has focused on conducting a
comparative analysis of two companies from
different markets in terms of communication
strategies
 For this report, the companies considered
include Australia and New Zealand Group
(ANZ) and Goodman Group (GMG)

Key Non-Electronic
Communication Methods
Implemented By the Companies
 Various methods of non-electronic exist
for companies to be used and
implemented
 Some of the effective and most used
methods include reports, letters and face
to face (Quirke, 2017)
 Both the selected companies make use of
non-electronic medium of communication
as their integral part (Quirke, 2017)

Contd..
 Australia and New Zealand group (ANZ)
uses face to face communication
methods for meeting the requirement of
non-electronic communication within the
business
 For Goodman group, the company
execute the process of implementing
non-electronic communication medium
through news letters and face to face
communication (MIKLOS and et al., 2018)

Electronic Media and
Communication Strategies Used
By the Companies
 Similar to non-electronic media, in context to the
modern day business environment, the role of
electronic media is deemed as extremely important
 Some of the most important form of electronic
communication includes e-mail and social media
among others
 Both the companies are involved with utilizing
electronic communication method within their
business operations (Goodman Group, 2018; ANZ,
2018)

Contd..
 Australia and New Zealand banking group
(ANZ) make use of emails and video
conferencing along with social media as a
part of the electronic communication
approach in business (Frandsen and
Johansen, 2017)
 Goodman group make use of electronic
communication mediums such as
company websites and social media
within the business operations

SWOT of ANZ
 In terms of strength, brand image is crucial for ANZ
 Weakness for ANZ in terms of communication
includes a time consuming approach (Sweetser and
Kelleher, 2016)
 Ever advancement of technologies presents a
threats in communication for
 Opportunities will include using and optimizing the
various available resources in the current era
(Ferguson, Wallace and Chandler, 2018)

SWOT of Goodman Group
 Strength of the company includes a structural format in
communication
 Weakness includes lack of diversification in
communication
 Threats include the increasing competitiveness and
need for having prompt communication (Karanges and
et al., 2015)
 Opportunities for the company include the scope for
creating a objective based communication within the
business in the long run (Kang and Sung, 2017)

Conclusion
 To conclude, it can be said that
communication is a major tool for business to
succeed in the competitive market
 Both the companies make use of non-
electronic and electronic means of
communication within their business
 The report has determined both the negative
and positive points of communication within
both the organizations

References
 ANZ, 2018. OUR APPROACH TO RISK MANAGEMENT. Key Material Risks. [Online] available at:
https://shareholder.anz.com/sites/default/files/anz_2018_annual_report_final.pdf [Accessed On: 23rd May, 2019]
 Ferguson, D.P., Wallace, J.D. and Chandler, R.C., 2018. Hierarchical consistency of strategies in image repair theory: PR practitioners’
perceptions of effective and preferred crisis communication strategies. Journal of Public Relations Research, 30(5-6), pp.251-272.
 Frandsen, F. and Johansen, W., 2017. Strategic communication. The international encyclopedia of organizational communication, pp.1-9.
 Goodman Group, 2018. MAKING SPACE FOR GREATNESS. Challenges on the way. [Online] available at:
https://www.goodman.com/-/media/Files/Sites/Global/Investor-Centre/GMG-Goodman-Group/reports-and-newsletters/Annual-Reports/
Goodman-Group-Annual-Report-2018.pdf?la=en&hash=8187E7BE69CC1B42D0E6C05855CEF142B52B377C [Accessed On: 23rd May,
2019]
 Kang, M. and Sung, M., 2017. How symmetrical employee communication leads to employee engagement and positive employee
communication behaviors: The mediation of employee-organization relationships. Journal of Communication Management, 21(1), pp.82-102.
 Karanges, E., Johnston, K., Beatson, A. and Lings, I., 2015. The influence of internal communication on employee engagement: A pilot
study. Public Relations Review, 41(1), pp.129-131.
 MIKLOS, B., Emeagwali, I., SHARP, P. and Raghavan, P., Google LLC, 2018. Methods and apparatus for determining non-textual reply content
for inclusion in a reply to an electronic communication. U.S. Patent Application 10/021,051.
 Quirke, B., 2017. Making the connections: using internal communication to turn strategy into action. Routledge.